Welcome!

News Feed Item

Digby’s Localpoint® Analytics Reveal a Bright 2013 Holiday Shopping Season; Showing a Near 30% Increase in Store Visits Year over Year from 2012 to 2013

Today, Digby® revealed in-depth analysis of the holiday visit patterns of millions of shoppers with registered devices and retailer mobile apps across tens of thousands brick and mortar stores from November 25 to December 26. Digby found that retail’s most loyal customers flocked to stores in higher numbers during the 2013 holiday shopping season, a 29.6% increase in total visits compared to the 2012 holiday season.

Digby observed this year’s holiday shopping behavior through Localpoint, its location-enabled mobile platform that helps retailers and brands engage with their most loyal customers at the right time and place, all through the retailer’s branded mobile app. Localpoint’s Analytics module gives Digby’s retail customers insight into shopper traffic patterns at their brick and mortar store locations including: store visits, return visits and dwell time.

Loyal Shoppers are Golden

Despite industry news that holiday retail traffic declined from last year, Localpoint data shows shoppers who hold retail mobile apps—retailers’ most loyal customers—were more active than regular shoppers, as Digby saw a 29.6% increase in brick and mortar store traffic this holiday season. “This means that shoppers with branded mobile apps behave differently than other shoppers—they’re likely to be much more active during the holiday than non app-holding shoppers and spend disproportionately more money,” said David Sikora, CEO and founder of Digby. “Retailers have a significant opportunity here to positively impact their most loyal shoppers’ in-store experiences. These are the shoppers on which retailers should focus.”

Repeat Visits and Multiple Stops

Localpoint Analytics also showed that many shoppers made repeat visits during the shopping season, with 47% returning to the same retailer two or more times. Many customers had more than one retailer in mind when shopping during the holidays, with 50% of loyal shoppers visiting two or more separate retail stores.

In-Store Dwell Times

Localpoint Analytics data reports an average of 51-minute dwell times among shoppers during the holiday shopping season. On average, Digby found:

  • 2% of shoppers were “In & Out” of stores in 5-30 minutes
  • 94% of shoppers were “Curious” shoppers who lingered for 31-60 minutes
  • 4% were “Browsers” shoppers, dwelling from an hour to an hour and a half

Shopping Peak Periods

Localpoint Analytics data found the holiday season’s busiest shopping days were November 29 and December 14. On November 29, store visits peaked at 11 a.m.

“We’re at a turning point in capturing shopper attention, especially during the holiday season,” said David Sikora, CEO and founder of Digby. “The actions of shoppers we witnessed over the last couple of months—where they shopped, how long they stayed, when they visited, etc.—confirm our understanding that shoppers are determined, even more so during the holidays, to find the best deals and get the best experience possible.”

About Digby

Mobile technology's collision with brick and mortar stores challenges retailers to keep up with consumers who are better connected, better informed and more nimble than ever before. Digby’s Localpoint platform enables you to become proactive in the buying process by connecting digital engagement to the physical world. With Localpoint embedded in your branded mobile app, you can seamlessly guide a consumer’s purchase path across channels: driving store traffic through location-relevant marketing, personally engaging your customers in the brick and mortar store and developing new insights into consumer visit patterns across your locations. Digby, powering millions of apps in thousands of locations around the world, has been enabling top brands since 2006 including Bed Bath and Beyond, Cabela’s, HP, Kohl’s, RadioShack, and many more. Learn more about Digby and Localpoint at www.digby.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...