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Identify Your Contributor, Pick Your Topic, Blog Your Business.

NEW YORK, Jan. 8, 2014 /PRNewswire/ -- Creating a blog for your small business can seem like an overwhelming prospect, but the reality is that every brand now needs a content marketing strategy and a blog is a great place to start. Once you determine who will actually be producing the content—the brand owner, the marketing team, external contributors, and freelance writers are all potential sources—you need to start thinking about topics that will appeal to your target audience.

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@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, offers tips on coming up with topics and sourcing content in his latest article for PR Newswire's Small Business PR Toolkit. From repurposing a training presentation and showcasing customer success stories in the form of case studies, to tips on how to find the best writers for your industry, topics and style, Lazuka provides the guidance to get your blog up and running with minimal stress and scrambling.

To learn more:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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