|By PR Newswire||
|January 8, 2014 11:30 AM EST||
MINNEAPOLIS, Jan. 8, 2014 /PRNewswire/ -- Verizon Wireless is totally transforming its customers' retail experience. The bold new retail strategy is designed to unify customer touch points, connecting retail, online, mobile and customer service channels, and bringing the power of the Verizon Wireless network to technology retailing.
In pursuing this transformation initiative, Verizon Wireless tapped Chute Gerdeman, a leading retail experience designer and strategic brand consultancy, to help craft its new retail strategy and develop the retail store design concept. This approach will change the course of Verizon Wireless' retail presence across the entire fleet of 1,700 company-owned stores.
An integral part of the transformation was the recent opening of the 9,000+-square foot destination store at Mall of America. The high-energy store is less about product than it is about lifestyle, as the state-of-the art, interactive and hands-on digital experience helps consumers understand how technology can impact their lives.
Chute Gerdeman's concept at The Mall of America Destination store features mobile lifestyle zones that provide devices, accessories, and apps to better connect to one's lifestyle. This transformation is about more than selling phones – it's about experiencing a more robust mobile life. Each mobile lifestyle zone is staffed by trained specialists who invite visitors to experience families of connected smart phones, tablets, applications, gadgets and gear that can enhance their tech-savvy lives.
The Destination Store engages shoppers as they approach the store's exterior, and attracts them through iconic architectural features interactive digital experiences. Intended to be a showcase for technology and innovation in our daily lives, the store offers shoppers unlimited ability to discover new products, and try them out in real-time. Key to Chute Gerdeman's concept is the idea of discovery and exploration in the store environment.
Verizon's collaboration with Chute Gerdeman grew well beyond the new retail design concept to include merchandise assortment, staff training, real estate planning, and other aspects of Verizon's retail business. Chute Gerdeman brought 25+ years of retail expertise to the table, spearheading the entire process, from initial strategic direction to concept design to store execution.
"The Chute Gerdeman team has been a great strategic collaborator and helped to deliver strategically sound, innovative and creative solutions for our reinvented retail business experience," said Domenico D'Ambrosio, Executive Director, National Retail Operations at Verizon Wireless. "They worked with multiple departments within Verizon and alongside our many external partners in planning and executing this exciting new approach. Throughout the process, their organization and leadership have been exemplary."
"The Chute Gerdeman team crafted a strategy focusing on a new shopper-centric environment where interactive experiences go hand-in-hand with innovative technology merchandising," said Jay Highland, Chute Gerdeman's Vice President, Client Creative Partner.
Interactive displays across the store provide hands-on demonstrations and memorable, sharable experiences. Training and education are core to the store design, giving shoppers the information they need to make informed shopping decisions while learning about new technology. Curated smart accessory products across the store complement Verizon's selection of the hottest smart phone and tablet brands. And the store is powered by the unparalleled Verizon network.
"This store is the first of its kind," added Highland. "Verizon has created a cutting-edge, yet accessible experience, where the store and the staff specialists speak in the language and lifestyle of the shopper, and where discovery and experiences are key. In our collective experience, no other retailer has presented familiar technology categories of lifestyle products in such a compelling manner."
Verizon Wireless' new Smart Store concept brings lifestyle merchandising and interactive digital experiences into Verizon's neighborhood stores, and provides a seamless retail integration across the fleet. With nearly 100 Smart Stores already open across the U.S., Verizon will transition all corporate-owned stores in the near future.
"The core concept of the Smart Stores is the same as the Mall of America store," said Lynn Rosenbaum, Chute Gerdeman's VP, Retail Environments. "We've created a toolbox of experiences and designed modularity and flexibility into the concept to allow a scalable and fluid implementation. Iconic architecture, material finishes, merchandising strategy, and the customer journey will all feel consistent across Verizon's entire retail footprint."
Adds Highland, "Verizon's bold step forward with their entire retail presence proves that physical experiences remain an integral part of any brand's multi-channel footprint. Stores matter, and in the new Verizon stores, customers can experience technology retailing in an entirely new way."
About Chute Gerdeman
Chute Gerdeman (CG) is an award-winning strategic brand and design firm. Founded in 1989 by visionary leaders Elle Chute and Denny Gerdeman, CG has grown into a multi-disciplinary brand experience company with a global presence. Known for creating unforgettable environments, compelling communications and innovative business strategies, CG connects client, customer and brand. Guided by consumer insights, creative innovation and proven results, CG delivers unique solutions that best communicate clients' brand and spirit. The firm's core capabilities include intelligence, brand, design and implementation with expertise across a wide range of retail, restaurant, service provider and CPG brands. The firm's client list includes: American Family Insurance, C&A Brazil, ChampsSports, Disney, Domino's, Dunkin' Donuts, Foot Locker, Hamleys, Hanesbrands Inc., HMSHost, Kohl's, Kroger, LensCrafters, LimitedBrands, Lowe's, M&M'S/Mars, Macy's, Mattel, Pepsi, Procter & Gamble, T.J. Maxx, Target and Verizon. With more than 175 awards, including four "Store of the Year" awards, the firm has become one of the most respected design firms in the industry.
SOURCE Chute Gerdeman
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 29, 2016 03:30 AM EDT Reads: 947
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 29, 2016 02:45 AM EDT Reads: 1,476
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 29, 2016 02:30 AM EDT Reads: 1,335
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 29, 2016 02:00 AM EDT Reads: 1,311
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
May. 29, 2016 01:45 AM EDT Reads: 2,624
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 01:30 AM EDT Reads: 2,472
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 29, 2016 01:15 AM EDT Reads: 1,350
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 01:00 AM EDT Reads: 1,404
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 29, 2016 12:45 AM EDT Reads: 2,050
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 28, 2016 11:00 PM EDT Reads: 2,374
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 28, 2016 10:00 PM EDT Reads: 2,570
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 28, 2016 07:00 PM EDT Reads: 1,261
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 28, 2016 07:00 PM EDT Reads: 1,962
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
May. 28, 2016 07:00 PM EDT Reads: 3,635
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
May. 28, 2016 06:45 PM EDT Reads: 2,017