|By PR Newswire||
|January 8, 2014 11:30 AM EST||
MINNEAPOLIS, Jan. 8, 2014 /PRNewswire/ -- Verizon Wireless is totally transforming its customers' retail experience. The bold new retail strategy is designed to unify customer touch points, connecting retail, online, mobile and customer service channels, and bringing the power of the Verizon Wireless network to technology retailing.
In pursuing this transformation initiative, Verizon Wireless tapped Chute Gerdeman, a leading retail experience designer and strategic brand consultancy, to help craft its new retail strategy and develop the retail store design concept. This approach will change the course of Verizon Wireless' retail presence across the entire fleet of 1,700 company-owned stores.
An integral part of the transformation was the recent opening of the 9,000+-square foot destination store at Mall of America. The high-energy store is less about product than it is about lifestyle, as the state-of-the art, interactive and hands-on digital experience helps consumers understand how technology can impact their lives.
Chute Gerdeman's concept at The Mall of America Destination store features mobile lifestyle zones that provide devices, accessories, and apps to better connect to one's lifestyle. This transformation is about more than selling phones – it's about experiencing a more robust mobile life. Each mobile lifestyle zone is staffed by trained specialists who invite visitors to experience families of connected smart phones, tablets, applications, gadgets and gear that can enhance their tech-savvy lives.
The Destination Store engages shoppers as they approach the store's exterior, and attracts them through iconic architectural features interactive digital experiences. Intended to be a showcase for technology and innovation in our daily lives, the store offers shoppers unlimited ability to discover new products, and try them out in real-time. Key to Chute Gerdeman's concept is the idea of discovery and exploration in the store environment.
Verizon's collaboration with Chute Gerdeman grew well beyond the new retail design concept to include merchandise assortment, staff training, real estate planning, and other aspects of Verizon's retail business. Chute Gerdeman brought 25+ years of retail expertise to the table, spearheading the entire process, from initial strategic direction to concept design to store execution.
"The Chute Gerdeman team has been a great strategic collaborator and helped to deliver strategically sound, innovative and creative solutions for our reinvented retail business experience," said Domenico D'Ambrosio, Executive Director, National Retail Operations at Verizon Wireless. "They worked with multiple departments within Verizon and alongside our many external partners in planning and executing this exciting new approach. Throughout the process, their organization and leadership have been exemplary."
"The Chute Gerdeman team crafted a strategy focusing on a new shopper-centric environment where interactive experiences go hand-in-hand with innovative technology merchandising," said Jay Highland, Chute Gerdeman's Vice President, Client Creative Partner.
Interactive displays across the store provide hands-on demonstrations and memorable, sharable experiences. Training and education are core to the store design, giving shoppers the information they need to make informed shopping decisions while learning about new technology. Curated smart accessory products across the store complement Verizon's selection of the hottest smart phone and tablet brands. And the store is powered by the unparalleled Verizon network.
"This store is the first of its kind," added Highland. "Verizon has created a cutting-edge, yet accessible experience, where the store and the staff specialists speak in the language and lifestyle of the shopper, and where discovery and experiences are key. In our collective experience, no other retailer has presented familiar technology categories of lifestyle products in such a compelling manner."
Verizon Wireless' new Smart Store concept brings lifestyle merchandising and interactive digital experiences into Verizon's neighborhood stores, and provides a seamless retail integration across the fleet. With nearly 100 Smart Stores already open across the U.S., Verizon will transition all corporate-owned stores in the near future.
"The core concept of the Smart Stores is the same as the Mall of America store," said Lynn Rosenbaum, Chute Gerdeman's VP, Retail Environments. "We've created a toolbox of experiences and designed modularity and flexibility into the concept to allow a scalable and fluid implementation. Iconic architecture, material finishes, merchandising strategy, and the customer journey will all feel consistent across Verizon's entire retail footprint."
Adds Highland, "Verizon's bold step forward with their entire retail presence proves that physical experiences remain an integral part of any brand's multi-channel footprint. Stores matter, and in the new Verizon stores, customers can experience technology retailing in an entirely new way."
About Chute Gerdeman
Chute Gerdeman (CG) is an award-winning strategic brand and design firm. Founded in 1989 by visionary leaders Elle Chute and Denny Gerdeman, CG has grown into a multi-disciplinary brand experience company with a global presence. Known for creating unforgettable environments, compelling communications and innovative business strategies, CG connects client, customer and brand. Guided by consumer insights, creative innovation and proven results, CG delivers unique solutions that best communicate clients' brand and spirit. The firm's core capabilities include intelligence, brand, design and implementation with expertise across a wide range of retail, restaurant, service provider and CPG brands. The firm's client list includes: American Family Insurance, C&A Brazil, ChampsSports, Disney, Domino's, Dunkin' Donuts, Foot Locker, Hamleys, Hanesbrands Inc., HMSHost, Kohl's, Kroger, LensCrafters, LimitedBrands, Lowe's, M&M'S/Mars, Macy's, Mattel, Pepsi, Procter & Gamble, T.J. Maxx, Target and Verizon. With more than 175 awards, including four "Store of the Year" awards, the firm has become one of the most respected design firms in the industry.
SOURCE Chute Gerdeman
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 22, 2016 06:00 PM EDT Reads: 8,949
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 22, 2016 05:30 PM EDT Reads: 462
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 22, 2016 05:30 PM EDT Reads: 958
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Oct. 22, 2016 04:00 PM EDT Reads: 3,840
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Oct. 22, 2016 04:00 PM EDT Reads: 3,648
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 22, 2016 04:00 PM EDT Reads: 3,579
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 22, 2016 03:45 PM EDT Reads: 1,441
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 22, 2016 03:45 PM EDT Reads: 639
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Oct. 22, 2016 03:30 PM EDT Reads: 2,243
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Oct. 22, 2016 03:00 PM EDT Reads: 3,887
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Oct. 22, 2016 02:45 PM EDT Reads: 1,496
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
Oct. 22, 2016 02:45 PM EDT Reads: 1,541
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Oct. 22, 2016 02:30 PM EDT Reads: 5,221
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 22, 2016 02:15 PM EDT Reads: 1,495
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 22, 2016 01:45 PM EDT Reads: 11,262