Welcome!

News Feed Item

Verizon teams up with Chute Gerdeman to transform the retail experience

New retail strategy and presence aligning stores across channels, starting with a destination store experience at Mall of America

MINNEAPOLIS, Jan. 8, 2014 /PRNewswire/ -- Verizon Wireless is totally transforming its customers' retail experience.  The bold new retail strategy is designed to unify customer touch points, connecting retail, online, mobile and customer service channels, and bringing the power of the Verizon Wireless network to technology retailing.

(Photo: http://photos.prnewswire.com/prnh/20140108/CL42178-a)
(Logo: http://photos.prnewswire.com/prnh/20140108/CL42178LOGO-b)

In pursuing this transformation initiative, Verizon Wireless tapped Chute Gerdeman, a leading retail experience designer and strategic brand consultancy, to help craft its new retail strategy and develop the retail store design concept.  This approach will change the course of Verizon Wireless' retail presence across the entire fleet of 1,700 company-owned stores.

An integral part of the transformation was the recent opening of the 9,000+-square foot destination store at Mall of America.  The high-energy store is less about product than it is about lifestyle, as the state-of-the art, interactive and hands-on digital experience helps consumers understand how technology can impact their lives.

Chute Gerdeman's concept at The Mall of America Destination store features mobile lifestyle zones that provide devices, accessories, and apps to better connect to one's lifestyle. This transformation is about more than selling phones – it's about experiencing a more robust mobile life.  Each mobile lifestyle zone is staffed by trained specialists who invite visitors to experience families of connected smart phones, tablets, applications, gadgets and gear that can enhance their tech-savvy lives.

The Destination Store engages shoppers as they approach the store's exterior, and attracts them through iconic architectural features interactive digital experiences.  Intended to be a showcase for technology and innovation in our daily lives, the store offers shoppers unlimited ability to discover new products, and try them out in real-time.  Key to Chute Gerdeman's concept is the idea of discovery and exploration in the store environment.

Verizon's collaboration with Chute Gerdeman grew well beyond the new retail design concept to include merchandise assortment, staff training, real estate planning, and other aspects of Verizon's retail business.  Chute Gerdeman brought 25+ years of retail expertise to the table, spearheading the entire process, from initial strategic direction to concept design to store execution.

"The Chute Gerdeman team has been a great strategic collaborator and helped to deliver strategically sound, innovative and creative solutions for our reinvented retail business experience," said Domenico D'Ambrosio, Executive Director, National Retail Operations at Verizon Wireless.  "They worked with multiple departments within Verizon and alongside our many external partners in planning and executing this exciting new approach.  Throughout the process, their organization and leadership have been exemplary."    

"The Chute Gerdeman team crafted a strategy focusing on a new shopper-centric environment where interactive experiences go hand-in-hand with innovative technology merchandising," said Jay Highland, Chute Gerdeman's Vice President, Client Creative Partner.

Interactive displays across the store provide hands-on demonstrations and memorable, sharable experiences.  Training and education are core to the store design, giving shoppers the information they need to make informed shopping decisions while learning about new technology.  Curated smart accessory products across the store complement Verizon's selection of the hottest smart phone and tablet brands.  And the store is powered by the unparalleled Verizon network.

"This store is the first of its kind," added Highland. "Verizon has created a cutting-edge, yet accessible experience, where the store and the staff specialists speak in the language and lifestyle of the shopper, and where discovery and experiences are key.  In our collective experience, no other retailer has presented familiar technology categories of lifestyle products in such a compelling manner."

Verizon Wireless' new Smart Store concept brings lifestyle merchandising and interactive digital experiences into Verizon's neighborhood stores, and provides a seamless retail integration across the fleet.  With nearly 100 Smart Stores already open across the U.S., Verizon will transition all corporate-owned stores in the near future.

"The core concept of the Smart Stores is the same as the Mall of America store," said Lynn Rosenbaum, Chute Gerdeman's VP, Retail Environments.  "We've created a toolbox of experiences and designed modularity and flexibility into the concept to allow a scalable and fluid implementation.  Iconic architecture, material finishes, merchandising strategy, and the customer journey will all feel consistent across Verizon's entire retail footprint."

Adds Highland, "Verizon's bold step forward with their entire retail presence proves that physical experiences remain an integral part of any brand's multi-channel footprint.  Stores matter, and in the new Verizon stores, customers can experience technology retailing in an entirely new way."

About Chute Gerdeman
Chute Gerdeman (CG) is an award-winning strategic brand and design firm. Founded in 1989 by visionary leaders Elle Chute and Denny Gerdeman, CG has grown into a multi-disciplinary brand experience company with a global presence. Known for creating unforgettable environments, compelling communications and innovative business strategies, CG connects client, customer and brand. Guided by consumer insights, creative innovation and proven results, CG delivers unique solutions that best communicate clients' brand and spirit. The firm's core capabilities include intelligence, brand, design and implementation with expertise across a wide range of retail, restaurant, service provider and CPG brands. The firm's client list includes: American Family Insurance, C&A Brazil, ChampsSports, Disney, Domino's, Dunkin' Donuts, Foot Locker, Hamleys, Hanesbrands Inc., HMSHost, Kohl's, Kroger, LensCrafters, LimitedBrands, Lowe's, M&M'S/Mars, Macy's, Mattel, Pepsi, Procter & Gamble, T.J. Maxx, Target and Verizon. With more than 175 awards, including four "Store of the Year" awards, the firm has become one of the most respected design firms in the industry.

SOURCE Chute Gerdeman

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...