Welcome!

News Feed Item

Car Design Studio Hydra Design Labs Announces the Launch of a Second Company, Hydra101

Hydra101 will Target Professional and Student Automotive Designers

RANCHO SANTA MARGARITA, Calif., Jan. 8, 2014 /PRNewswire-iReach/ -- Hydra Design Labs, a full service independent automotive design studio in Southern California that provides car design , engineering, and fabrication, has just announced the launch of a second related company called Hydra101. The timing for this announcement could not be better; the North American International Auto Show (NAIAS) is coming up soon, which promises to spur even more interest in vehicle design.

(Photo: http://photos.prnewswire.com/prnh/20140108/MN42658)

As Jon Hull, president of Hydra Design Labs explained, Hydra101 is an online automotive design store and car design school that is the first of its kind. Created to target automotive designers, including both professionals and students, Hydra 101 will utilize the skills of its own design team to bring software and car design tutorials about automotive design to one convenient and user-friendly location.

One of the things that will make Hydra101 unique is that each car design tutorial that is available on the site will be created by professional car designers with 10 to 19 years of experience in the industry. The site will feature two types of free tutorials: "quic-pic," which includes step-by-step images that provide quick tips or tricks; and short video tutorials that explain various aspects of design, sketching, 3D modeling and other topics. Hydra101 will also sell full-length video tutorials that focus on larger projects.

The software side of Hydra101 will feature the company's own software, as well as HDRI images, 3D models and other items that are useful to car designers.

Hydra101 is developing a line of photoshop plugins that are made specifically for automotive designers; as Hull noted, this is the first time a company has offered this type of product. The first plugin that is available is called Hydra HDRI Pro. This groundbreaking and innovative HDRI software will allow users to create a specific type of image that currently can only be made with equipment that costs upwards of tens of thousands of dollars.

"The plugin creates what is called a spherical HDRI image; this image is used inside a 3D rendering program such as KeyShot to illuminate a 3D model using the high dynamic range of the spherical image," Hull said, adding that the 3D rendering uses this image to calculate the direction of light and shadows to create a realistic rendering that looks very photographic.

"With our plugin anyone with an iPhone or Android and a copy of photoshop can create unlimited numbers of their own HDRI images."

The Hydra HDRI Pro plugin will take a normal 8-bit image and transform it into a 32-bit image, Hull explained, simulating the same exposures of a typical 32-bit HDRI image. People can use an app called 360 Panorama from Occipital, which allows people to take a spherical 8-bit image on their phone, and then use the image along with the plugin to create the 32-bit HDRI.

"This plugin has completely revolutionized the way we approach our workflow at Hydra," Hull said.

"We have begun compiling a vast library of spherical images wherever we go. It's really liberating to not have to carry around bulky high end camera equipment, wherever you are just grab your iPhone and snap a few pics, then go back to the studio and create an HDRI image for one of your renderings."

Even though the Hydra HDRI Pro has not been available for that long, it is already receiving rave reviews from users.

"This is a well thought out and much needed plugin, so useful, easy to use and the resulting light from the original 8-bit image is spot on," said Josh Mings, from Luxion Inc., the company that produces KeyShot.

About Hydra Design Labs and Hydra101:

Hydra Design Labs is an Automotive Design Studio in southern California. They are launching a new company called Hydra101 that will be an automotive design store and learning annex targeting both professional and student car designers. For more information, please visit http://www.hydra101.com/

Media Contact: Jon Hull, Hydra101, 949-682-5841, info@hydra101.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Hydra101

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.