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PNI Sensor Wins "Product of the Year" Award for SENtral Motion Co-Processor

Electronic Products Magazine Selects SENtral From Thousands of Products

LAS VEGAS, NV -- (Marketwired) -- 01/08/14 -- PNI Sensor (PNI), a leader in magnetic sensing and sensor fusion technologies, today announced that Electronic Products Magazine has selected SENtral™, its ultra-low power motion co-processor, for a prestigious 2013 Product of the Year Award.

SENtral solves a critical problem for mobile-device designers who want all the benefits of gyroscopes, accelerometers and magnetic sensors -- without draining valuable host CPU power that is needed for other functions. This is especially true for the new "always-on" requirements of motion sensors in smartphones, tablets, wearables and other consumer electronics.

"The SENtral sensor fusion co-processor from PNI Sensor presents a highly effective way to pull in data from complex motion sensor systems with gyroscope, accelerometer, and magnetometer sensors that are often found in mobile and wearable devices. The device offloads complex sensor algorithm processing from a main CPU and takes only a few hundred microamps while doing so," said Jim Harrison, technical editor, Electronic Products Magazine. "SENtral can handle the job of managing and 'fusing' data from these multiple sensors with a nine-axis sensor fusion algorithm, further unburdening the CPU. Plus, it's only 1.6 x 1.6 x 0.5 mm, and it works over -40 degrees to +85 degrees C. What's not to like about this chip?"

M&M Modules for SENtral
Earlier this week, PNI Sensor announced the industry's first Motion & Measurement (M&M) modules for SENtral, an integrated platform that makes accurate motion and heading readily available to a wide range of system designers. For more information, see press release, "PNI Sensor Advances Motion Processing at 2014 CES" (January 6, 2014).

Visit PNI Sensor at 2014 CES
PNI will demonstrate SENtral and its new M&M module platforms from the show floor at the 2014 CES. Please visit PNI in MEMS Industry Group's MotionTech TechZone, Las Vegas Convention and World Trade Center (LVCC), South Hall 2, at Booth 25736, January 8-10, 2014 during exhibition hours.

About Product of the Year Award
The Electronic Products Magazine Product of the Year Awards recognize the most outstanding products of 2013. Chosen from thousands of products by the editors of Electronic Products, selection is based on a significant advance in technology or its application, innovation in design, or gain in price/performance.

For more information, visit:

About PNI Sensor
PNI Sensor Corporation is the leader in the exacting science of producing pinpoint heading and orientation technology and modules for the consumer, military, scientific and oceanography communities. Building on decades of patented sensor development, PNI offers highly accurate geomagnetic sensors and sensor fusion technology. Its products are used in consumer electronics, including the Wii U Game Pad, and robotics, surveying, navigation and automotive applications across the globe. To learn more, please visit

PNI Sensor and the PNI Sensor logo are registered trademarks, and SENtral is a trademark, of PNI Sensor Corporation. All other product and company names are trademarks or registered trademarks of their respective holders.

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Press Contacts:
Susan Adams
Sales & Marketing
PNI Sensor Corporation
tel: +707.566.2949
email: Email Contact

Maria Vetrano
Vetrano Communications
tel: +617.876.2770
email: Email Contact

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