Click here to close now.


News Feed Item

Auto sites identifying new revenue streams as listings mature

2013-2014 Automotive Advertising Annual -- newly released

ALTAMONTE SPRINGS, Fla., Jan. 8, 2014 /PRNewswire-iReach/ -- The transition of car and truck sales to interactive media is almost complete, so automotive advertising sites worldwide are looking for new revenue streams – in some cases, even jumping into the used-car business themselves, a new report shows.


The 2013-14 Automotive Advertising Report, published this week, identifies new revenue programs at auto sites like AutoScout24 in Germany, which has moved from mere listings of autos to participation in the transactions themselves.

"Even though they still have a lot of growth left, auto websites are maturing, so they are trying to get into more elements of the sale of cars and trucks, like financing, insurance and even direct transactions," said Jim Townsend, editorial director of the AIM Group.

 "Everywhere we look, the focus is the sale and doing whatever it takes to make that happen. It's pushing auto sites to innovate, to invent and to reframe their relationships with buyers, sellers and competitors," Townsend said.

The 73-page report, which profiles 29 companies in 17 countries, is one of the four "vertical" annual editions published as part of the Classified Intelligence Report continuous advisory service. It is distributed to clients as part of their service, and is available for $695. A free "preview edition" is also available at the site.

The report demonstrates the value of auto reviews and the growing use of dealer reviews, identifying one site that offers more than 250,000 consumer reviews of their auto dealers --- both positive and negative.

It also highlights one major auto site, which was No. 1, but became so aggressive on pricing that auto dealers formed their own site. The site now faces a difficult fight for market share, even though it apologized for raising its prices so quickly.

Countries covered include:

  1. United States
  2. Canada
  3. Germany
  4. France
  5. U.K.
  6. Switzerland
  7. Spain
  8. Finland
  9. Denmark
  10. Turkey
  11. Poland
  12. Romania
  13. Croatia
  14. Slovakia
  15. UAE
  16. China
  17. Southeast Asia

Over 100 companies covered including, but not limited to:

  2. AutoTrader
  3. Craigslist
  4. Metroland
  5. AutoScout24
  6. Motory
  7. Caradisiac
  8. LaCentrale
  9. Gumtree
  10. AutoRicardo
  12. NettiAuto
  13. AutoUncle
  14. Arabam
  15. Otomoto
  16. Moto.Gratka
  18. Auti
  19. Autobazar
  20. Yallamotor
  21. Autohome
  22. BitAuto
  23. ICar Asia
  24. SGCarMart

(Free copies are available to media for editorial use. See contact information below.)

Note to editors: Jim Townsend, AIM Group principal and editorial directors, and Peter M. Zollman, founding principal, are available for interviews or comments on the research. Townsend is available at 713-550-0699 or [email protected]; Zollman is at 407-788-2780 or [email protected]. For free review copies of the report for editorial use, call 407-788-2780 or email [email protected] / [email protected] .

About the AIM Group: The AIM Group, formally the Advanced Interactive Media Group LLC, is the world's leading consultancy in interactive media and classified advertising. It publishes Classified Intelligence Report, a continuous advisory service often called"the bible of the classified advertising industry."  Founded in 1998 and based near Orlando, Fla., the AIM Group works with leading media companies, broadcasters, dot-coms, yellow-page publishers and technology companies. It provides strategic and tactical consulting; sales training; proprietary and published research about interactive media; and other services.

Media Contact: Jennifer Waxman-Loyd, Marketing Director, The AIM Group, Advanced Interactive Media Group  LLC, 407.949.4444, [email protected]

News distributed by PR Newswire iReach:


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.