Welcome!

News Feed Item

Actor Josh Duhamel Provides Voice Talent for North Dakota Tourism Ad Campaign

BISMARCK, ND--(Marketwired - January 08, 2014) - North Dakota Tourism tapped into homegrown talent for its 2014 advertising campaign that promotes the state's legendary tourism offerings. Actor and North Dakota native Josh Duhamel provided the voice talent for the television ads that are part of the state's advertising campaign.

Duhamel, who grew up in Minot, N.D., has a career spanning everything from recurring roles in the TV series "Las Vegas" and "All My Children" to supporting and starring roles in movies. He's best known as one of the leads in the blockbuster "Transformers" movie series.

Duhamel is the voice talent for North Dakota Tourism's television ads that showcase the experiences of fishing, hunting, hiking, history, family adventure, outdoors and North Dakota's nationally-ranked golfing. Also highlighted in the ad series is North Dakota's Theodore Roosevelt National Park, the nation's only national park named after a U.S. President.

"The best state in America -- my home state of North Dakota -- has some awesome new TV ads, promoting all the beautiful scenery and fun things to do and see there. I'm proud of my home state and was truly honored when they asked me to be the voice of their newest Legendary advertising campaign," Duhamel said.

With family and friends residing in North Dakota, Duhamel often returns to his home state to visit and take in North Dakota's attractions, events and activities. He's been known to promote his North Dakota activities like fishing and golfing nationally-ranked Bully Pulpit Golf Course to his Facebook fans and Twitter followers.

"We're excited that Josh is sharing his love of North Dakota to help us promote the state as a premier tourist destination. Those who follow Josh in his career and on social media know he has a lot of pride in his home state and has promoted North Dakota in interviews and on social media well before he provided his voice talent for our TV campaign," North Dakota Tourism Director Sara Otte Coleman said. "So, it was a natural fit for him to do this."

Otte Coleman noted that Duhamel wasn't chosen just because he's a celebrity, but also because his voice fit perfectly with the look and feel of the advertising campaign and complements the visual creative.

North Dakota Tourism's 2014 advertising campaign builds on its Legendary brand, which focuses on the state's rich culture and history, scenic beauty and fun things to see and do. The creative direction for this year's campaign is visual and uses stunning imagery that intimately captures the unique North Dakota experience. It plays to the authenticity that defines North Dakota and connects the landscape to the people in a real, emotional, simple way.

"North Dakota's authentic landscapes provide the perfect backdrop for visitors to have meaningful experiences and real adventures," Otte Coleman said.

North Dakota Tourism's 2014 campaign kicked off with its outdoor-themed TV ad, currently running. Five additional ads in which Duhamel is the voice talent start airing in April to coincide with the summer travel season. Audiences in Minnesota, Wisconsin, South Dakota, Montana, Manitoba and Saskatchewan are the targets for the 2014 campaign efforts.

North Dakota Tourism uses a research-driven approach to refine the strategy to keep it on track year after year. The most recent visitor study indicated that outdoor adventure is the driving force behind the majority of visits to North Dakota. Therefore, many of the ads in the 2014 campaign showcase the state's outdoor beauty. In addition, this research prompted the creation of an ad dedicated to Theodore Roosevelt National Park.

Advertising effectiveness research shows that North Dakota Tourism's 2012 advertising campaign produced more than 1.4 million trips to North Dakota, $231.6 million in visitor spending and $17.8 million in tax revenue.

North Dakota Tourism's 2014 advertising campaign can be viewed online at NDtourism.com.

As one of North Dakota's leading industries, tourism attracts visitors to the state's 646 attractions, 357 events and festivals and 886 hotels. In addition, more than 33,000 jobs in North Dakota are attributed to this robust industry.

Follow North Dakota Tourism on Facebook at www.facebook.com/TravelND or on Twitter at http://twitter.com/NorthDakota and get tips on what to see and do all year long.

The following files are available for download:

For more information contact
Sara Otte Coleman
Director, Tourism Division
North Dakota Department of Commerce
701-328-2525 or 800-435-5663
NDtourism.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.