Welcome!

News Feed Item

New Poll Finds Strong U.S. Consumer Support for Alaska Seafood, Disapproval for Marine Stewardship Council Policies

As Walmart executives meet with Alaska fishermen in Juneau, new findings from Alaska Salmon Now reinforce calls to end Walmart's discriminatory MSC-only policy

ANCHORAGE, Alaska, Jan. 8, 2014 /PRNewswire/ -- A new nationwide poll of U.S. seafood consumers reveals resounding support for Alaska seafood as the gold-standard of healthy, sustainable seafood, with 66% rating its quality very high, and an overwhelming 97% viewing it as more sustainable or as-sustainable as other seafood. The poll was commissioned by Alaska Salmon Now, a grassroots collection of fishermen, consumers, and other representatives of the Alaska seafood industry that has advocated for Walmart to revise its misguided policy to only purchase seafood certified by the Marine Stewardship Council (MSC), a private European organization.

Much of Alaska's salmon industry has voluntarily opted out of MSC's costly and questionable certification process due to concerns about the organization's increasingly high-priced and monopolistic business practices, instead opting to showcase its long-standing commitment to sustainability by adopting the United Nations Food and Agriculture Organization-based (UN FAO) Responsible Fisheries Management (RFM) program for sustainability certification.

In addition to showing that Alaska remains the premium name in sustainable seafood, the poll found that that there is equal if not more consumer comfort with the UN FAO-based RFM certification program over MSC, whose policy of conditional certification of unsustainable fisheries was met with widespread disapproval.

Key results include:

  1. 66% of U.S. seafood consumers rate the quality of Alaska seafood very high (8-10 on a 0-10 scale) and a nearly unanimous 97% consider it more sustainable (52%) or as sustainable (45%) as other seafood. 0% rate it low quality (0-3 on a 0-10 scale).
  2. Alaskan-caught seafood is preferred to Russian-caught seafood (one of the most likely replacements for Alaska salmon in Walmart stores as a result of MSC-only policies) by an overwhelming 87% to 1%, with 12% having no preference.
  3. 77% of U.S. seafood consumers have no preference when MSC and RFM are offered as alternative certification options, with RFM enjoying a 14% to 9% advantage over MSC from the remaining 23% of consumers.
  4. When offered as alternatives, 40% of seafood consumers prefer certification based on UN FAO standards versus only 19% based on standards set by a "private nonprofit organization". 31% have no preference.
  5. Asked about ten seafood characteristics that might justify a 10% price premium, the three highest-rated characteristics seafood consumers chose are: a) caught in the wild (46%); b) certified sustainable (40%); and Alaska-caught (36%).  27% said regulation by NOAA would justify such a premium, while certification by RFM and MSC were supported by 18% and 15% respectively. (Respondents were allowed to choose multiple characteristics).

Additionally, the poll highlighted widespread consumer disapproval for MSC's policy of certifying unsustainable fisheries that are on a path towards sustainability (known as "conditional certification"). A majority 53% of consumers believe only fisheries that are already fully sustainable should be certified as sustainable, whereas only 15% believe that fisheries that are taking clear steps towards sustainability should be certified as sustainable.

The findings are released as a number of senior Walmart executives are visiting Juneau, Alaska to meet with top government and seafood industry leaders, as well as Alaska fishermen, to discuss its sustainability policy. Walmart had previously committed at a U.S. Senate Hearing in September 2013 to provide a response by the end of the year as to whether the RFM certification program would meet its internal requirements, yet it has failed to provide an answer.

Alaska Senator Mark Begich wrote to Walmart CEO Doug McMillan yesterday to inform him that "I am still keenly interested in the answer to that question, as are producers of quality Alaska seafood". He added, "Alaska's commitment to seafood sustainability is second to none. Our management is science based, well documented, regulated by a transparent process, and has a lengthy record that attests to its success. I believe it is important for Walmart to sell U.S. sourced, sustainable seafood regardless of whether suppliers choose to pay for a third party label.

The online survey of a census-representative sample (n=1,031[1]) of U.S. seafood consumers was conducted by Washington, DC based pollster Prime Group between December 17 and December 23, 2013. The margin of error is +/- 3.1 percentage points at the 95% confidence level.

For Media Inquiries Please Contact [email protected].

About Alaska Salmon Now
"Alaska Salmon Now" is a diverse grassroots organization comprised of American consumers, hardworking fishing families from across Alaska, and other interested parties who are demanding Walmart reverse its controversial sustainability policy that has hurt American jobs and consumers seeking access to the world's gold standard of sustainable seafood, Alaska salmon.

About Prime Group
Prime Group has been conducting innovative and reliable public opinion and market research in the U.S. and abroad for more than twenty years.  Our clients have included U.S. presidential candidates, Fortune 100 companies, and leading nonprofits.

SOURCE Alaska Salmon Now

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...