Welcome!

Blog Feed Post

Telcos Must Change Their OTT Strategy In 2014, Says Movius

ATLANTA - January 8, 2014 - Telco Operators must draw on their own strengths to launch a profitable value-added service (VAS) says Movius Interactive Corporation, a global leader in solution enablement for service providers.

In 2013, Movius successfully enabled Telco Operators to generate up to 20% increased ARPU (Average Revenue Per User) through its myIdentities solution that leverages existing networking and billing infrastructure and offers personal communications services in a unique OTT like manner.

In recent years Telco Operators have tried to echo established OTT applications by launching their own VAS applications (Joyn, Tu Me). These services have been unsuccessful owing in part to the large market share already held by apps such as Facebook, WhatsApp, and iMessage. With reports suggesting that Operators will lose 23 billion dollars in SMS revenue by 2018[1] and with Android[2] also recently enabling users to choose their own default texting app, it is vitally important that service providers find solutions to create new forms of revenue in 2014.

"Telco Operators must now look at using their existing infrastructures to offer end users a unique experience which cannot be offered by OTT players," said Jose Romero, VP of Product Strategy and Marketing, Movius. "Unlike most OTT applications, myIdentities harnesses the use of subscribers' existing address books, giving them a more personal, secure and accessible method of communication and empowering them for the first time to address multiple aspects of their lifestyles on one handset."

Through the use of Movius' myIdentities, carriers can offer consumers multiple or split identities on one device, enabling end users to easily access and manage their personal and business data. This also provides security for businesses by keeping employees' personal and public data separate, protecting company assets. Each identity has separate voice, data and messaging, with the added benefit of split billing. The split phone line opens up opportunities for mobile service providers to create new revenues by charging a premium for the additional lines without having to subsidize an extra device. myIdentities not only offers security, but through bill shock prevention, it guards end users against unwanted costs when roaming abroad by enabling the provision of a new local number when arriving in a foreign network.

Romero believes that the success of myIdentities during 2013 proves the solution is what Telco Operators need to boost revenues in 2014: "With myIdentities, carriers can give end users value-added services which match the needs of today's modern consumer, whilst also boosting revenues."

For more information about Movius Interactive Corporation and myIdentities visit www.moviuscorp.com.

-ENDS-

About Movius
Movius Interactive Corporation is a recognized leader in unified communications solutions for telecommunication providers around the world. Its applications for converged messaging, unified conferencing and virtual telephony enable carriers in established and emerging markets to increase ARPU and market share. By continually innovating new services, Movius transforms the way the world interacts. For more information, visit www.moviuscorp.com.

For media information, please contact Holly Tyrrell at [email protected] or Martyn Gettings at [email protected]. Alternatively call +44 1636 812152.

[1] Global annual SMS revenues to decline by £14.5 billion by 2018- Read more: http://www.mobilenewscwp.co.uk/2013/11/12/global-annual-sms-revenues-to-decline-by-14-5-billion-by-2018/
[2] Android 4.4 KitKat will let you choose your own default texting app- Read More: http://www.theverge.com/2013/10/14/4838696/android-kitkat-allows-default-third-party-texting-apps-sms-mms

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...