Welcome!

Blog Feed Post

Telcos Must Change Their OTT Strategy In 2014, Says Movius

ATLANTA - January 8, 2014 - Telco Operators must draw on their own strengths to launch a profitable value-added service (VAS) says Movius Interactive Corporation, a global leader in solution enablement for service providers.

In 2013, Movius successfully enabled Telco Operators to generate up to 20% increased ARPU (Average Revenue Per User) through its myIdentities solution that leverages existing networking and billing infrastructure and offers personal communications services in a unique OTT like manner.

In recent years Telco Operators have tried to echo established OTT applications by launching their own VAS applications (Joyn, Tu Me). These services have been unsuccessful owing in part to the large market share already held by apps such as Facebook, WhatsApp, and iMessage. With reports suggesting that Operators will lose 23 billion dollars in SMS revenue by 2018[1] and with Android[2] also recently enabling users to choose their own default texting app, it is vitally important that service providers find solutions to create new forms of revenue in 2014.

"Telco Operators must now look at using their existing infrastructures to offer end users a unique experience which cannot be offered by OTT players," said Jose Romero, VP of Product Strategy and Marketing, Movius. "Unlike most OTT applications, myIdentities harnesses the use of subscribers' existing address books, giving them a more personal, secure and accessible method of communication and empowering them for the first time to address multiple aspects of their lifestyles on one handset."

Through the use of Movius' myIdentities, carriers can offer consumers multiple or split identities on one device, enabling end users to easily access and manage their personal and business data. This also provides security for businesses by keeping employees' personal and public data separate, protecting company assets. Each identity has separate voice, data and messaging, with the added benefit of split billing. The split phone line opens up opportunities for mobile service providers to create new revenues by charging a premium for the additional lines without having to subsidize an extra device. myIdentities not only offers security, but through bill shock prevention, it guards end users against unwanted costs when roaming abroad by enabling the provision of a new local number when arriving in a foreign network.

Romero believes that the success of myIdentities during 2013 proves the solution is what Telco Operators need to boost revenues in 2014: "With myIdentities, carriers can give end users value-added services which match the needs of today's modern consumer, whilst also boosting revenues."

For more information about Movius Interactive Corporation and myIdentities visit www.moviuscorp.com.

-ENDS-

About Movius
Movius Interactive Corporation is a recognized leader in unified communications solutions for telecommunication providers around the world. Its applications for converged messaging, unified conferencing and virtual telephony enable carriers in established and emerging markets to increase ARPU and market share. By continually innovating new services, Movius transforms the way the world interacts. For more information, visit www.moviuscorp.com.

For media information, please contact Holly Tyrrell at [email protected] or Martyn Gettings at [email protected]. Alternatively call +44 1636 812152.

[1] Global annual SMS revenues to decline by £14.5 billion by 2018- Read more: http://www.mobilenewscwp.co.uk/2013/11/12/global-annual-sms-revenues-to-decline-by-14-5-billion-by-2018/
[2] Android 4.4 KitKat will let you choose your own default texting app- Read More: http://www.theverge.com/2013/10/14/4838696/android-kitkat-allows-default-third-party-texting-apps-sms-mms

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.