Welcome!

News Feed Item

Mopar to Celebrate 50th Anniversary of the Iconic 426 HEMI in 2014

Mopar Unveils Logo, Special Product Line and Plans Marketing Events

AUBURN HILLS, Mich., Jan. 9, 2014 /PRNewswire/ --

  • 2014 marks 50th anniversary of the introduction of the Gen II 426 Race HEMI®
  • Mopar unveils 50th anniversary HEMI logo celebrating the iconic engine
  • Engine made its legendary debut in February 1964 by dominating the Daytona 500
  • A version of the Gen II 426 HEMI still powers NHRA Funny Car and Top Fuel vehicles
  • Special 50th anniversary HEMI merchandise product line available on WearMopar.com
  • Marketing events planned for fans throughout the year

Throughout 2014, Mopar will celebrate the 50th anniversary of the introduction of the iconic second generation (Gen II) 426 Race HEMI® engine to motorsports competition and its eventual initiation to production vehicles.

(Photo: http://photos.prnewswire.com/prnh/20140109/DE40306 )

To kick off the year-long commemoration of the legendary engine, Mopar has created a 50th anniversary logo. The design incorporates an elephant in reference to the engine's moniker, which resulted from the powerplant's imposing size, strength and power. The logo also features the trademark HEMI-orange color that covered the engine and made it even more recognizable.

"Mopar is proud to mark the 50th anniversary of the introduction of the Gen II 426 HEMI, a revolutionary engine that inspired a long line of quality products in our brand's portfolio," said Pietro Gorlier, President and CEO — Mopar, Chrysler Group LLC's service, parts and customer-care brand. "The 426 HEMI is such a vital part of our heritage and a key ingredient in helping make Mopar what it is today. The success of the Race HEMI launched a unique brand of sought after muscle cars that had fans began to refer to as Mopars, and that is something we are very proud of."

While Chrysler engineers initially introduced the original hemispherical combustion engine design for passenger cars in 1951 and celebrated its 60th anniversary in 2011, the iconic and revolutionary second generation HEMI engine, so closely associated with the muscle car era, made its memorable debut in 1964. The new second generation HEMI measured 426 cubic inches and was built specifically to win races. Two versions of this 426 race engine were built – one called the "Circuit" or "Track" engine and the other the "Acceleration" or "Drag" engine.

The Gen II 426 Race HEMI was first introduced at the Daytona 500 in February 1964 with legendary driver Richard Petty winning the race handily in his Plymouth, while a dominating performance by three other HEMI-powered entries gave the four top finishing positions to the new powerplant. Petty drove to eight victories and earned the NASCAR championship in 1964 with HEMI-powered cars amassing a total of 26 race wins. The HEMI used for the season was rated at 400 horsepower and had a compression ratio of 12.5:1.

That same year in National Hot Rod Association (NHRA) drag racing competition, Don Garlits broke the 200-mph barrier in the Gen II 426 Race HEMI-powered car travelling the quarter-mile straight-line distance in 7.78 seconds at 201.34 mph.

For the following season, NASCAR's sanctioning body changed the rules mandating that all engines used for its races must be available in production vehicles. This led to the withdrawal from NASCAR competition for the 1965 season and saw Chrysler engineers concentrate their efforts in drag racing.

A new lighter drag racing package, referred to as A-990, debuted in the NHRA Super Stock class in 1965 in Dodge and Plymouth vehicles with altered wheelbases, launching the popularity of Funny Cars. To this day, a version of that engine still powers every single Funny Car and Top Fuel engine regardless of being badged by other manufacturers.

With the introduction of the 426 "Street" HEMI in 1966 for production vehicles, the HEMI made a return to NASCAR racing.  During the next several years, vehicles with HEMI engines won countless races, numerous championships in various professional categories and were feared by competitors.

With the availability of a Street HEMI, Chrysler no longer offered a special drag racing engine. Instead, drag racers were provided with the street version, which they could modify at their discretion. The only exception was the limited edition 1968 Dodge Dart and Plymouth Barracudas that remained powered by the 426 Race HEMI, with only 75 of each model produced.

The heritage of those special vehicles is celebrated each year by Mopar with the HEMI Challenge that takes place in the Sportsman class at the NHRA's prestigious U.S. Nationals in Indianapolis. The HEMI Challenge made its debut in 2001 and features these classic muscle cars, which contributed to the brand's legendary reputation and success at the drag strip.

In anticipation of the 50th anniversary of the 426 Race HEMI engine, Mopar also established the "Tom Hoover Sportsman Challenge" at the start of the 2013 season, with a winner selected from the Sportsman Stock or Super Stock classes by amassing the most points at the wheel of a Chrysler Group vehicle in the course of a season during NHRA sanctioned races nationwide.

Since its 1964 debut, the second generation Gen II 426 HEMI remains a legend due to its reputation and performance on and away from the racetrack, the dedication and skill that Chrysler designers put into it, as well as its rarity since availability was discontinued in production vehicles in 1971.

The innovative engine's offspring live on, not only in the NHRA within all Funny Car and Top Fuel machines, but also within both new production and classic heritage vehicles thanks to the availability of current day products (including the installation of a crate engine), to transform them into a "Mopar"-machines.

To mark the 50th anniversary celebration, and complement the availability and continued development of these engines, a unique product line of HEMI merchandise has been created and will be launched throughout the month of January at WearMopar.com. This new product line features the HEMI 50th anniversary logo and will include items such as clothing, decorative lighting, clocks, a pub table, stools, and much more.

Numerous marketing initiatives and events surrounding the 50th anniversary, designed to encourage Mopar fans to partake in the celebrations nationwide, are also planned for 2014 and will be announced shortly.

Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Mopar-first Features
Mopar has introduced numerous industry-first features including:

  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Wireless charging: first to introduce in-vehicle wireless charging for portable devices
  • Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
  • wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
  • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

SOURCE Chrysler Group LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.