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Hisense CES Releases Next Generation ULED TV to Compete with OLED TV

QINGDAO, China, Jan. 9, 2014 /PRNewswire/ -- On January 8th, news from CES 2014 revealed that Hisense has officially released its next-generation "U-LED" Series 4K Ultra HDTV. The ULED product deploys Hisense's independent "scene engine" technology, with quality performance on par with OLED. Hisense ULED TV is scheduled for a roll-out in China by the end of February this year.

(Photo: http://photos.prnewswire.com/prnh/20140109/CN39889 )

At the Hisense Booth in CES Central Hall, Hisense conducted a field performance comparison test between OLED TV and Hisense ULED TV, and invited appraisals from industry experts, soliciting heightened interests in the product among the audience. The product comparison showed that Hisense ULED has superior screen performance in scene details, with color reproduction and screen fluency comparable to that of OLED.

Hisense next generation ULED TV has applied scene engine technology, achieving a million-to-one image contrast ratio through fine backlight control and innovation in video image algorithms -- dramatically improving the color performance and speed of response, while bringing the quality of the LED video image to a whole new level. Hisense, through its independent innovative drive, has achieved a number of major technological breakthroughs in LED-backlit LCD TV, and has applied for dozens of Chinese invention patents. The company has already received two international patents.

Dr. Liu Weidong, who is in charge of Hisense ULED product development, revealed that in 2014, Hisense plans to further enhance and comprehensively promote the "scene engine" technology, and enrich the U-LED product line to meet market demand worldwide.

SOURCE Hisense Group

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