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Life is good® Brews Happiness with New Coffee Line

New line promotes optimism and encourages coffee aficionados to bring back the coffee break

CHICO, Calif., Jan. 9, 2014 /PRNewswire/ -- Life is good®, the lifestyle brand committed to spreading the power of optimism and helping kids in need, introduces its new line of Life is good coffees to retailers throughout North America. The coffee line, available on shelf now, provides consumers with high-quality, UTZ Certified and delicious coffees.

(Photo:  http://photos.prnewswire.com/prnh/20140109/LA43011)  

Life is good coffees are available in three smooth roasts and two unique flavors:

  • Light Hearted™ - light roast ground coffee
  • Happy Medium™ -  medium roast ground coffee
  • Dark & Daring™ - dark roast ground coffee
  • S'more to Love™ -  s'more flavored ground coffee
  • Banana Bread Bliss™ - banana bread flavored ground coffee

Staying true to the brand's positive message, all coffee products are UTZ Certified, a program promoting sustainable farming and better opportunities for farmers, their families and our planet. And as with all Life is good products, sales from the coffee line will go toward the brand's annual 10 percent net profits donation to help kids in need.

About Life is good
Life is good® spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. The company with a Positive Purpose has raised over $11 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com for more details and spread optimism with #PositivePurpose. Life is good® is a registered trademark of The Life is good Company.

About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds The Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com.

About The J.M. Smucker Company
For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon™, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit http://www.jmsmucker.com/.  

The J.M. Smucker Company is the owner of all trademarks, except for the following which are used under license: Pillsbury®, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation® is a trademark of Société des Produits Nestlé S.A.; Dunkin' Donuts® is a registered trademark of DD IP Holder, LLC; and Douwe Egberts® and Pickwick® are registered trademarks of Sara Lee/DE B.V. Borden® and Elsie are also trademarks used under license.

Dunkin' Donuts brand is licensed to the Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, dollar stores and drug stores. Information in this document does not pertain to Dunkin' Donuts coffee or other products for sale in Dunkin' Donuts restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.

SOURCE Life is good

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