News Feed Item

Soma Intimates: Helping Support Women in Need

Intimate Apparel Retailer Launches Its Next Giving is Beautiful™ Soma Bra Donation

NEW YORK, Jan. 9, 2014 /PRNewswire/ -- Soma Intimates announces its next Giving is Beautiful™ Soma Bra Donation.  The nationwide charitable initiative to collect bras for women in need is the largest of its kind. With more than 600,000 bras collected to date, the scale and scope of the project is a testament to Soma Intimates and the Soma customer's dedication to making a difference in women's lives. Now through February 17, 2014, the company will accept both new and gently worn bras at all Soma boutiques across the country.

(Logo:  http://photos.prnewswire.com/prnh/20140109/FL43160LOGO)

"Our passion and commitment to this initiative is stronger than ever," states Laurie Van Brunt, Soma president. "Our boutiques and customers share that passion, and enthusiastically contribute their time, money and bras to help women in need restore their lives. It's our ultimate goal that no woman has to choose between buying a bra and putting food on the table."

The Soma Bra Donation initiative is national in scope but local in nature -- directly impacting communities where the bras are donated. Each of Soma Intimates' 250 boutiques and outlets will work with its community's women's shelter to help local women in need.

To help raise awareness about domestic violence, Soma will once again partner with the National Network to End Domestic Violence (NNEDV). The NNEDV is the leading voice for survivors of domestic violence. Representing over 2,000 shelter programs across 56 state and territory coalitions throughout the United States, the NNEDV continues to be a vital partner to help spread the word and make a difference in women's lives.

"Soma Intimates is making a real difference in the lives of domestic violence victims, who often arrive at a shelter with their children and nothing more than the clothes they are wearing," says Kim Gandy, President of the National Network to End Domestic Violence (NNEDV).  "Undergarments are often difficult items to obtain for survivors, and the shelters really appreciate donations of new bras to help women who are trying to start over. The fact that Soma Intimates is partnering their boutiques with local domestic violence shelters will help raise awareness in local communities, raise badly needed funds, and help victims find safety and rebuild their lives."

First launched in July 2010, this marks the eighth biannual Soma Bra Donation initiative for Soma Intimates. To date, Soma has collected more than 600,000 bras to help provide for the more than 4 million women in the U.S. who stay in domestic violence shelters each year.

"Thanks to our partnership with the National Network to End Domestic Violence, new and gently worn bras are distributed to domestic violence shelters in our customers' local communities. Our goal this year is to reach a million bras collected, because that translates to a million women feeling confident and beautiful, from the inside out," says Van Brunt. "And every woman deserves to feel that way."

Every bra has a story and participants can view these stories on the Soma Bra Donation landing page at www.soma.com/givebras. This online experience allows visitors to read a number of touching stories about how our 618,120 donated bras have changed women's lives across the country, plus offers information about the NNEDV, how to donate bras, and where to find Soma boutiques nationwide. 

For more information about the Giving is Beautiful™ Soma Bra Donation, please visit www.soma.com/givebras or contact Melanie Cohen-Nathan: [email protected], (212) 524-6323 or Kristin McClement: [email protected], (239) 346-4870.

About Soma Intimates:

Soma Intimates, a division of Chico's FAS, Inc. (NYSE: CHS), offers beautiful and sensual lingerie, loungewear and beauty products. Home of the warmest personal service, Soma embraces women with luxuriously soft fabrics, innovative fashion and an always perfect fit. As of January 9, 2014, Soma Intimates will operate 250 boutiques and outlets across the country as well as a website at www.soma.com.

About the National Network to End Domestic Violence: NNEDV, a nonprofit tax-deductible organization, is a leading voice for domestic violence victims and their advocates.  NNEDV members include the 56 statewide and territorial coalitions against domestic violence and many individuals who support the mission. NNEDV has been a premier national organization advancing the movement against domestic violence for nearly 20 years, having led efforts among domestic violence victim advocates and survivors to pass the landmark Violence Against Women Act of 1994. To learn more about NNEDV, please visit www.nnedv.org, or find us on Facebook or Twitter www.nnedv.org.

SOURCE Chico's FAS, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...