News Feed Item

7 Mobile Enterprise Predictions for 2014

BOSTON, Jan. 9, 2014 /PRNewswire-iReach/ -- Looking forward to another exciting year in the enterprise mobility space our crystal ball comes down to seven key predictions that we see shaping up as follows:

1. Market, Customer and Analyst Validation Demonstrate the need for enterprise-grade MBaaS (Mobile Backend-as-a-service) as MEAPs Struggle

At the end of 2013, the sale of Antenna Software demonstrated the devaluing of legacy MEAP solutions.  This sale foreshadows what we expect to continue in 2014 as the market, customers and analysts have spoken that proprietary and expensive legacy models are effectively dead.  Expect additional MEAP players to go by the wayside for short sales like Antenna while real growth will be coming from viable next-gen enterprise Mobile Application Platform providers whose platforms include MBaaS as well as other functionality such as app development, deployment and management.

2. Major Software and IT Providers such as Oracle, Red Hat, HP, VMWare Take on Bigger Roles in Enterprise Mobility

As companies struggle with moving toward a more open, cloud-based mobile app platform, entrenched enterprise software and IT providers will expect to take a bigger step in moving towards mobile.  The likes of Oracle, Red Hat, HP, VMware, etc. have seen some of the early missteps from SAP and IBM and are looking to capitalize on its large customer-base requirements for viable mobile solutions that fit the requirements for more modern, open development environments and cloud infrastructure. 

3. BlackBerry Rises as a Cross-Platform Mobile Enterprise Software Provider

Most will conclude that Blackberry is challenged as a supplier of BlackBerry devices.  However, where BlackBerry recognizes its strength is in cross-platform mobile enterprise software solutions, starting with security, MDM and, in the future mobile applications.  BlackBerry has approximately 100,000 BES across the globe in major organizations and is focused on retaining those customers with MDM solutions and in future, more complete mobile offerings for iOS and Android.  Interim CEO John Chen understands mobile enterprise software having successfully turned around Sybase in the late 90's.  BlackBerry is getting smaller and focused and such software offerings are core to its new direction.

4. Samsung Gets Serious About Mobile Enterprise

Samsung took a bold step in 2013 with its KNOX announcement addressing key security gaps within Android and taking a major leap to enhance Android as a secure business offering with critical container, policies and FIPS 140-2 certification.  Samsung as the major driver of Android seeks a bigger position with enterprise customers and owning any BYOD or corporate-liable Android story.  And the numbers are staggering.  IDC reports that in 2017, 75% (nearly 1.3 billion) of all smartphones shipped globally will be Android.  Android will represent 63.4% of all employee-liable smartphone shipments and 30% of corporate-liable smartphones worldwide.  In 2014, we expect Samsung to go beyond security and BYOD and enter into key relationships with enterprise customers providing a broader portfolio of software and services including advanced application enablement.  Its initial work with key MDM players sets itself up to be an important provider of true business applications among the Samsung/Android ecosystem.

5. Mobile Application Platforms Play an Increasing Role in the Internet of Things

The Internet of Things (IoT) which includes intelligent systems/devices, connectivity/service enablement, device, network and application platforms, analytics and social business solutions and applications and vertical industry solutions is said to have an ecosystem in the multiple trillions of dollars today and expected to grow further in the next 10 years.  IoT provides an interesting opportunity for organizations and providers alike, especially as it relates to the mobile enterprise.  In the past most mobile enterprise deployments had been focused on enablement of employees and customer for specific applications, however, and starting in 2014, the expectation is that organizations will look further in its mobile enablement to advanced mobilization of a broader set of assets and back-end data sets.  Key mobile application platforms and MDM will play an important role in this enablement.

6.  Microsoft's Influence Grows in the Mobile Enterprise

Microsoft has shown some signs of success with Windows Phone and the company has cemented themselves worldwide as the third most popular mobile OS, albeit, a distant third.  From a business perspective Windows Phone is actually faring better.  According to IDC, in 2017 Windows Phone will represent 11.7% of all employee-liable smartphones and 11.4% of corporate liable smartphones. The acquisition of Nokia devices and services by Microsoft should also help shore up Microsoft's position and provide more marketing muscle.  And unlike Apple, Google and BlackBerry, Microsoft has business assets already in the enterprise that they can leverage as sticky offerings to be moved towards mobile.  Exchange was one of the earlier ones and increasingly SharePoint, Office, Lync, BPOS, SkyDrive, etc. are important to mobile.  We believe in 2014 this begins to take shape and a combination of steady mobile OS growth and mindshare in business offerings provides an opportunity for Microsoft's presence to grow in the mobile enterprise.

7. Largest EMM Rollout is Deployed with Mobile Application Platform Offering

To date most of the largest EMM (Enterprise Mobility Management) deployments have been independent of a similarly large Mobile Application Platform deployment and a roll out of mobile apps.  While some companies are providing both EMM and app enablement, the market was not typically ready to deploy both in large volume. Typically companies that were looking to deploy 30,000-40,000 apps for field service workers were not necessarily looking to deploy EMM at that same volume. Similarly large EMM deployments were often the first step for an organization to manage devices and control applications.  However, in 2014 given the market maturity, education and the technology advancement of more tightly coupled/best of breed offerings of both key mobile enterprise software solutions we expect to see larger combined deployments of EMM and more advanced mobile app enablement.

(Photo:  http://photos.prnewswire.com/prnh/20140109/MN43097)

For more information download this new Yankee Group report:  New Mobile Platform approach delivers better Return on Mobility


Media Contact: Leonie Tierney, FeedHenry, 7817998764, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE FeedHenry

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.