|By PR Newswire||
|January 9, 2014 08:13 AM EST||
BOSTON, Jan. 9, 2014 /PRNewswire-iReach/ -- Looking forward to another exciting year in the enterprise mobility space our crystal ball comes down to seven key predictions that we see shaping up as follows:
1. Market, Customer and Analyst Validation Demonstrate the need for enterprise-grade MBaaS (Mobile Backend-as-a-service) as MEAPs Struggle
At the end of 2013, the sale of Antenna Software demonstrated the devaluing of legacy MEAP solutions. This sale foreshadows what we expect to continue in 2014 as the market, customers and analysts have spoken that proprietary and expensive legacy models are effectively dead. Expect additional MEAP players to go by the wayside for short sales like Antenna while real growth will be coming from viable next-gen enterprise Mobile Application Platform providers whose platforms include MBaaS as well as other functionality such as app development, deployment and management.
2. Major Software and IT Providers such as Oracle, Red Hat, HP, VMWare Take on Bigger Roles in Enterprise Mobility
As companies struggle with moving toward a more open, cloud-based mobile app platform, entrenched enterprise software and IT providers will expect to take a bigger step in moving towards mobile. The likes of Oracle, Red Hat, HP, VMware, etc. have seen some of the early missteps from SAP and IBM and are looking to capitalize on its large customer-base requirements for viable mobile solutions that fit the requirements for more modern, open development environments and cloud infrastructure.
3. BlackBerry Rises as a Cross-Platform Mobile Enterprise Software Provider
Most will conclude that Blackberry is challenged as a supplier of BlackBerry devices. However, where BlackBerry recognizes its strength is in cross-platform mobile enterprise software solutions, starting with security, MDM and, in the future mobile applications. BlackBerry has approximately 100,000 BES across the globe in major organizations and is focused on retaining those customers with MDM solutions and in future, more complete mobile offerings for iOS and Android. Interim CEO John Chen understands mobile enterprise software having successfully turned around Sybase in the late 90's. BlackBerry is getting smaller and focused and such software offerings are core to its new direction.
4. Samsung Gets Serious About Mobile Enterprise
Samsung took a bold step in 2013 with its KNOX announcement addressing key security gaps within Android and taking a major leap to enhance Android as a secure business offering with critical container, policies and FIPS 140-2 certification. Samsung as the major driver of Android seeks a bigger position with enterprise customers and owning any BYOD or corporate-liable Android story. And the numbers are staggering. IDC reports that in 2017, 75% (nearly 1.3 billion) of all smartphones shipped globally will be Android. Android will represent 63.4% of all employee-liable smartphone shipments and 30% of corporate-liable smartphones worldwide. In 2014, we expect Samsung to go beyond security and BYOD and enter into key relationships with enterprise customers providing a broader portfolio of software and services including advanced application enablement. Its initial work with key MDM players sets itself up to be an important provider of true business applications among the Samsung/Android ecosystem.
5. Mobile Application Platforms Play an Increasing Role in the Internet of Things
The Internet of Things (IoT) which includes intelligent systems/devices, connectivity/service enablement, device, network and application platforms, analytics and social business solutions and applications and vertical industry solutions is said to have an ecosystem in the multiple trillions of dollars today and expected to grow further in the next 10 years. IoT provides an interesting opportunity for organizations and providers alike, especially as it relates to the mobile enterprise. In the past most mobile enterprise deployments had been focused on enablement of employees and customer for specific applications, however, and starting in 2014, the expectation is that organizations will look further in its mobile enablement to advanced mobilization of a broader set of assets and back-end data sets. Key mobile application platforms and MDM will play an important role in this enablement.
6. Microsoft's Influence Grows in the Mobile Enterprise
Microsoft has shown some signs of success with Windows Phone and the company has cemented themselves worldwide as the third most popular mobile OS, albeit, a distant third. From a business perspective Windows Phone is actually faring better. According to IDC, in 2017 Windows Phone will represent 11.7% of all employee-liable smartphones and 11.4% of corporate liable smartphones. The acquisition of Nokia devices and services by Microsoft should also help shore up Microsoft's position and provide more marketing muscle. And unlike Apple, Google and BlackBerry, Microsoft has business assets already in the enterprise that they can leverage as sticky offerings to be moved towards mobile. Exchange was one of the earlier ones and increasingly SharePoint, Office, Lync, BPOS, SkyDrive, etc. are important to mobile. We believe in 2014 this begins to take shape and a combination of steady mobile OS growth and mindshare in business offerings provides an opportunity for Microsoft's presence to grow in the mobile enterprise.
7. Largest EMM Rollout is Deployed with Mobile Application Platform Offering
To date most of the largest EMM (Enterprise Mobility Management) deployments have been independent of a similarly large Mobile Application Platform deployment and a roll out of mobile apps. While some companies are providing both EMM and app enablement, the market was not typically ready to deploy both in large volume. Typically companies that were looking to deploy 30,000-40,000 apps for field service workers were not necessarily looking to deploy EMM at that same volume. Similarly large EMM deployments were often the first step for an organization to manage devices and control applications. However, in 2014 given the market maturity, education and the technology advancement of more tightly coupled/best of breed offerings of both key mobile enterprise software solutions we expect to see larger combined deployments of EMM and more advanced mobile app enablement.
For more information download this new Yankee Group report: New Mobile Platform approach delivers better Return on Mobility
Media Contact: Leonie Tierney, FeedHenry, 7817998764, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 30, 2016 05:45 PM EDT Reads: 1,368
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 30, 2016 05:30 PM EDT Reads: 686
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 30, 2016 04:45 PM EDT Reads: 2,002
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Sep. 30, 2016 04:45 PM EDT Reads: 5,303
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 04:30 PM EDT Reads: 388
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 30, 2016 04:30 PM EDT Reads: 1,823
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Sep. 30, 2016 04:30 PM EDT Reads: 732
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 30, 2016 04:00 PM EDT Reads: 3,587
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Sep. 30, 2016 03:45 PM EDT Reads: 3,659
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 30, 2016 03:30 PM EDT Reads: 380
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Sep. 30, 2016 03:00 PM EDT Reads: 3,672
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
Sep. 30, 2016 03:00 PM EDT Reads: 1,247
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 30, 2016 03:00 PM EDT Reads: 3,015
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 30, 2016 03:00 PM EDT Reads: 1,655
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 30, 2016 03:00 PM EDT Reads: 568