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Alibi American Whiskey Awarded 91 Rating by the Tasting Panel

NEW YORK, NY -- (Marketwired) -- 01/09/14 -- Alibi American Whiskey, Panache Beverages' (OTCQB: WDKA) newest addition to their portfolio, received an exceptional review by The Tasting Panel, a top-tier wine and spirits trade magazine; Editor-in-Chief Anthony Dias Blue awarded Alibi American Whiskey 91 out of 100 points.

Alibi American Whiskey, which retails for $23.99 per 750ml bottle, was praised as "smooth, ripe and lush with notes of black tea and vanilla" and "long and balanced" by Dias Blue.

Dias Blue is a James Beard Foundation Award-winner, former wine & spirits editor at Bon Appétit and one of the most influential wine, food and lifestyle personalities in the United States. In addition to The Tasting Panel, he also owns and is Executive Director of the San Francisco World Spirits Competition and the San Francisco International Wine Competition -- the largest and most prestigious spirits and wine judgings in the country.

A counterpoint to current mainstream bourbon market trends, Alibi has set out to demystify the whiskey category by offering a more accessible product as a return to the true American brown-spirit drinking tradition, free of pretension.

Alibi is a corn-based whiskey that contains elements of rye and malted barley aged in first-fill American oak casks, distilled in Indiana and bottled and blended in Florida.

This is the first foray into the brown spirits category for Panache, which markets and distributes Wódka vodka. Considered a game-changer in the spirits industry, Wódka became the first super-premium vodka offered at a fraction of the cost of so-called "luxury" brand vodkas that have kept prices in the category artificially high through packaging, celebrity-oriented marketing and imposing triple-markup price tags.

For more information visit www.alibiwhiskey.com

Safe Harbor

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. This press release may contain certain statements of a forward-looking nature relating to future events or future business performance. Any such statements that refer to the Company's estimated or anticipated future results or other non-historical facts are forward-looking and reflect the Company's current perspective of existing trends and information. These statements involve risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, among others, risks and uncertainties detailed in the Company's Securities and Exchange Commission filings, including the Company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The forward-looking statements speak only as of the date of this release. The Company undertakes no obligation to update publicly any forward-looking statement, whether as a result of new information, future events or otherwise.

Press Contact:
Neil Alumkal
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(212) 242-0002

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