Welcome!

News Feed Item

Market Focus: Trends and Developments in the Confectionery Sector in Brazil

LONDON, Jan. 9, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Market Focus: Trends and Developments in the Confectionery Sector in Brazil

Product Synopsis

This report provides a concise overview of the Confectionery market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Chocolate accounts for half of the total Confectionery sales in Brazil. With increased economic prosperity of the country's large middle class population, there has been significant change in consumer behavior. Demand for higher quality and expensive Chocolate and increased consumption of Gum products has also added to Chocolate and Gum's rapid sales growth.

What are the key drivers behind recent market changes?
Personal space and time, and Fun & Enjoyment are key trends in the Brazilian Confectionery market. The pace of modern life and all the demands it brings means that many people are seeking to create their own "bubble" of space and time where they are in control, are able to relax and unwind, and are free from the constant flow of things to do.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Features and Benefits

Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Confectionery sector.

Key growth categories are highlighted by analyzing the market dynamics of major Confectionery categories.

Market shares are provided for the leading brands and private labels across Confectionery categories.

An overview of packaging trends in the Brazilian Confectionery sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

The presence of a large young population has boosted demand for new product lines of Confectionery items in Brazil. Manufacturers, cashing in on the increased demand, have introduced a variety of Gum and Sugar products with new flavours and tastes.

Major confectioners in Brazil have boosted their marketing spending in preparation for the FIFA World Cup 2014 and Confederations Cup Football Tournament, which took place in 2013. It is likely to result in heightened competition in the overall Confectionery market for additional market shares.

The demand for Chocolate will grow at a higher rate between 2012 and 2017 in local currency terms, with annual growth rate of more than 2%, helped by seasonal sales and important sales days such as Valentine's Day and White Day.

Easter, Dia dos Namorados (Lovers' Day), and Christmas are important days for chocolate sales in Brazil; Easter alone is estimated to account for 30% of all chocolate sales in the country.

Shelf-space visibility has gained importance as brands compete with each other to secure shelf space at strategic locations in retail outlets.

Key Highlights

Women consume more Confectionery products by volume than men. Wealthy Female Confectionery consumers account for half the total consumption in the category. The male market is skewed towards Kids & Babies, while Older Young Adult Females consume Chocolate and Chewing Gums more than the Tweens and Teens.

Confectionery products with a higher 'good for you' appeal are more in demand among Brazilian consumers. This includes sugar free gum, all natural products made with natural juices, and those with functional benefits such as teeth whitening properties.

Increased concentration of retailers in Brazil has led to the expansion of discount retailing and increased promotion of private labels. However, private label's low value share, at less than 2% in the overall Confectionary market, can be attributed to strong brand building, and continuous flow of new products by the major companies.

The majority of Confectionery products are packaged in materials such as plastic bags, aluminum foil, paper, and plastic laminated films, while the outers are mostly Paper & Board and carton boxes. Candies and Gums are individually packed and put in plastic bags or containers.
Country context
-          Stable economic growth, low inflation rates, large share of young population, and easy consumer credit availability driving growth in Brazil's retail sector
-          High urbanization rate and growth of middle income population favor growth in organized retail in Brazil
-          Convenience stores, followed by Hypermarkets and Supermarkets account for majority of Confectionery sales in Brazil
-          Increased wealth and prosperity of Brazil's middle class population driving growth in new
-          food and beverage categories and Foodservices sector
Consumer Overview
-          Women consume Confectionery items more than male; male market is more diversified
-          Personal space and time influences Brazilians the most in Confectionery consumption
Sector Analysis
-          Confectionery market in Brazil offers less opportunity for headroom expansion
-          Chocolate and Gum to gain market share at the expense of Sugar Confectionery
-          Price Inflation likely to result in higher revenue sales growth in Brazilian Confectionery market during 2012-2017
Brands and Private Labels
-          Low Private label penetration in Brazil's Confectionery sector due to high market concentration among major brands
-          Private labels unlikely to challenge major Confectionery brands because of their low penetration level
Packaging Insight
-          Rising Confectionery consumption is creating demand for Flexible Packaging Films, Bag/Sachet, Wrapper, and Foils
-          Smaller sized packaging gaining popularity for on-the-go consumption and keeping check on calories intake
Future Outlook- four key trends in Brazil's Confectionery sector
-          New Product launches driving growth in Confectionery market in Brazil
-          Global events prompts higher marketing spend by major Confectionery companies
-          Celebration sales of Chocolate
-          Confectionery packaging patents more in use
Data Appendix and Summary Methodology

Companies Mentioned

Mondelez, Nestle , Arcor, Garoto, Pão de Açúcar, Carrefour, Walmart ,Cencosud.

Read the full report:
Market Focus: Trends and Developments in the Confectionery Sector in Brazil
http://www.reportbuyer.com/food_drink/snacks/market_focus_trends_developments_confectionery_sector_brazil.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Snack_and_Sweet

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busin...