Welcome!

News Feed Item

Consumer Attitudes and Online Retail Dynamics in India, 2013

LONDON, Jan. 9, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Consumer Attitudes and Online Retail Dynamics in India, 2013

Product Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.

Introduction and Landscape

Why was the report written?
"Consumer Attitudes and Online Retail Development in India, 2013" is the result of Canadean's extensive market research covering the online retail industry in India. It provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across India's online retail value chain and for new companies considering entry into India online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to India online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
Online retailers was the fastest-growing retail channel with a CAGR of 39.15% during 2007–2012, followed by general retailers with a CAGR of 13.13%, specialist retailers with a CAGR of 11.87%, and value retailers with a CAGR of 11.09%.

What are the key drivers behind recent market changes?
Online retailing is booming in India with the rise in internet penetration, smartphone penetration, digital literacy, purchasing power, urbanization, and awareness among Indian consumers.

Key Features and Benefits

Understand the consumer behaviour and online trends in India.

Understand which products will be the major winners and losers in the coming years.

Learn from best practices approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Highlights

Online retailers have been trying to attract Indian consumers by providing exclusive discounts during the festive season.

Online Grocery retailing is one of the emerging growth categories in online retail in India.

Online retailing was previously limited to metro cities; however, now it has also gained widespread popularity in the Tier II and Tier III cities.

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of India Online Shopping Environment
3.1.1 Despite low internet penetration, Indian online population is third largest in the world
3.1.2 Government plans to increase broadband penetration across India
3.2 Consumer Attitudes and Behavior
3.2.1 Online retailers adopting Marketplace model to survive
3.2.2 Cash on delivery most popular mode of payment but eating up retailers' margin
3.2.3 Online Retailing is going beyond metropolitan cities
3.2.4 M-commerce is minimal but expected to grow with the rise in smartphone internet users
3.2.5 Food and groceries is expected to be the emerging growth category group in online retailing
3.2.6 Celebrity fashion driving the sales of online fashion retailers
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 India online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 India retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in India
5.1 Retailer 1: Flipkart
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Myntra
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in India
5.3.1 Yebhi - Provides try and buy service in India
5.3.2 Lenskart - Provides home try on services
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 - 2017
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Canadean
6.4 Disclaimer

List of Tables

Table 1: Online Retail Sales in India
Table 2: India Online vs. Offline Retail Sales and Forecast (INR bn), 2007-2017
Table 3: India Online vs. Offline Retail Sales and Forecast (USD bn),2007-2017
Table 4: India Online vs. Offline Retail Sales and Forecast (% Share), 2007-2017
Table 5: India Online Sales vs. Global Average
Table 6: India Online Sales vs. Asia-Pacific
Table 7: India Overall Retail Segmentation (INR bn) by Channel Group, 2007-2017
Table 8: India Channel Retail Sales and Forecast (INR bn) by Channel Group, 2007-2017
Table 9: India Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007-2017
Table 10: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2007-2017
Table 11: India Channel Retail Sales and Forecast (INR bn) by Channel, 2007-2017
Table 12: India Channel Retail Sales and Forecast (USD bn) by Channel, 2007-2017
Table 13: India Retail Sales Split (INR bn), Online vs. Offline, 2012
Table 14: India Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 15: India Online Retailers Market Dynamics by Category Group, 2007-2017
Table 16: India Online Retail Sales and Forecast (INR bn) by Category Group, 2007-2017
Table 17: India Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Table 18: India Total and Online Retail Sales in Food and Grocery Categories (INR bn), 2007-2017
Table 19: India Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007-2017
Table 20: India Total and Online Retail Sales in Electrical and Electronics Categories (INR bn), 2007-2017
Table 21: India Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007-2017
Table 22: India Total and Online Retail Sales in Music, Video and Entertainment Categories (INR bn), 2007-2017
Table 23: India Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007-2017
Table 24: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (INR bn), 2007-2017
Table 25: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007-2017
Table 26: India Total and Online Retail Sales in Books, News and Stationery Categories (INR bn), 2007-2017
Table 27: India Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007-2017
Table 28: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR bn), 2007-2017
Table 29: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007-2017
Table 30: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR bn), 2007-2017
Table 31: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007-2017
Table 32: India Total and Online Retail Sales in Home and Garden Products Categories (INR bn), 2007-2017
Table 33: India Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007-2017
Table 34: India Exchange Rate INR-USD (Annual Average), 2007-2012
Table 35: India Exchange Rate INR-USD (Annual Average), 2013-2017 Forecasts
Table 36: Canadean Retail Channel Definitions
Table 37: Canadean Retail Category Definitions
Table 38: Canadean Retail Country Coverage

List of Figures

Figure 1: Online Retail Sales in India
Figure 2: Number of Internet Users and its Penetration, June 2012
Figure 3: Broadband subscribers in India, 2012
Figure 4: Comparison of Marketplace Model Over Inventory Led in India
Figure 5: Cash On Delivery Eating Up Retailers Margin
Figure 6: Growth of smartphones and m-commerce in India
Figure 7: Collections Matching to Celebrities Fashion
Figure 8: India Online and Offline Retail Sales and Forecast (USD bn), 2007-2017
Figure 9: India Online Sales vs. Global Average (% of Total Retail)
Figure 10: India Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 11: India Overall Retail Market Dynamics by Channel Group, 2007-2017
Figure 12: India Retail Sales and Forecast (INR bn) by Channel Group, 2007-2017
Figure 13: India Retail Sales, Online vs. Offline, 2012
Figure 14: India Online Retailers Market Dynamics by Category Group, 2007-2017
Figure 15: India Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Figure 16: Flipkart: Home Page
Figure 17: Flipkart: Product View
Figure 18: Flipkart: Product Comparison
Figure 19: Flipkart: M-Commerce
Figure 20: Myntra: Home Page
Figure 21: Myntra: Product View
Figure 22: Myntra: Product Availability
Figure 23: Yebhi: Home Page
Figure 24: Lenskart: Homepage
Figure 25: The Triangulated Market Sizing Methodology

Companies Mentioned

Flipkart, Myntra, Yebhi, Lenskart

Read the full report:
Consumer Attitudes and Online Retail Dynamics in India, 2013
http://www.reportbuyer.com/consumer_goods_retail/e_commerce/consumer_attitudes_online_retail_dynamics_india_2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Cybersecurity is a critical component of software development in many industries including medical devices. However, code is not always written to be robust or secure from the unknown or the unexpected. This gap can make medical devices susceptible to cybersecurity attacks ranging from compromised personal health information to life-sustaining treatment. In his session at @ThingsExpo, Clark Fortney, Software Engineer at Battelle, will discuss how programming oversight using key methods can incre...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...