Welcome!

News Feed Item

ASICS America Expands Its Roster Of Brand Ambassadors With The Signing Of Elite Trainers Andrew Kastor And Michelle Lovitt

IRVINE, Calif., Jan. 9, 2014 /PRNewswire/ -- ASICS America, the leading designer and manufacturer of performance athletic shoes, apparel and accessories, accentuates its strength in the running category and expands its commitment to the rapidly growing training category with the signing of elite coach Andrew Kastor and fitness expert Michelle Lovitt as brand trainers.

(Logo:  http://photos.prnewswire.com/prnh/20131031/SF07845LOGO-b)

Andrew Kastor returns for another year as an ASICS ambassador, running expert and coach. A staple in the running community with more than 15 years of experience, Kastor will be responsible for creating training plans for ASICS sponsored races, contributing inspirational and informative content to the brand's website and social pages, and acting as an expert spokesperson for the brand. Kastor also serves as the head coach of the Mammoth Track Club and the primary running coach of the LA Roadrunners in conjunction with the ASICS LA Marathon. He has trained some of the world's most elite runners including his wife and ASICS elite athlete Deena Kastor.

Building upon its core of running, ASICS has added Michelle Lovitt, one of Hollywood's most revered strength conditioning coaches, trainers & fitness experts to its roster of brand ambassadors. Lovitt will serve as an official ASICS trainer with a focus on training, a key growth category for the brand in 2014. Her longstanding commitment to providing her clients with the educational tools that help them understand their bodies, get stronger, stay motivated and achieve their fitness goals perfectly parallels ASICS philosophy towards training. Lovitt will assist in developing strength and conditioning programs for ASICS sponsored athletic events such as the ASICS World Series of Beach Volleyball. She will also provide fitness advice and insight for ASICS America's digital platforms. Lovitt has a successful track record and has designed and implemented nutrition and exercise programs for professional and Olympic athletes as well as Hollywood elite including Lauren Graham, Courteney Cox, Mary-Louise Parker, Sean "Puffy" Combs, David Duchovny and Kiefer Sutherland.

"Andrew Kastor and Michelle Lovitt are both innovative leaders in their respective fields, and we are thrilled they are part of the ASICS America family," said ASICS America Director of Marketing, Shannon Scott. "Their insight and commitment to pushing the boundaries of training with new and advanced techniques will be invaluable in our effort to continue to bring athletes of all levels the tools needed to take their fitness to the next level."  

2013 marked a number of milestones in the running category for ASICS including the title sponsorship of the first ASICS LA Marathon, continued sponsorship of the Foot Locker Cross Country Championships, and the 20th anniversary of the legendary GEL-Kayano®.  With an increased focus on training, the brand also released a new line of training shoes, apparel and accessories this spring.  ASICS' renewed partnership with Andrew Kastor reinforces ASICS running leadership, as Michelle Lovitt's expertise will help the brand as it continues to grow the training category.  Kastor and Lovitt's coaching will combine to help athletes build strength, endurance and speed.

For further information on ASICS training initiatives and roster of athletes and coaches, visit: asicsamerica.com.

About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit www.asics.com.

SOURCE ASICS America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...