Welcome!

News Feed Item

ASICS America Expands Its Roster Of Brand Ambassadors With The Signing Of Elite Trainers Andrew Kastor And Michelle Lovitt

IRVINE, Calif., Jan. 9, 2014 /PRNewswire/ -- ASICS America, the leading designer and manufacturer of performance athletic shoes, apparel and accessories, accentuates its strength in the running category and expands its commitment to the rapidly growing training category with the signing of elite coach Andrew Kastor and fitness expert Michelle Lovitt as brand trainers.

(Logo:  http://photos.prnewswire.com/prnh/20131031/SF07845LOGO-b)

Andrew Kastor returns for another year as an ASICS ambassador, running expert and coach. A staple in the running community with more than 15 years of experience, Kastor will be responsible for creating training plans for ASICS sponsored races, contributing inspirational and informative content to the brand's website and social pages, and acting as an expert spokesperson for the brand. Kastor also serves as the head coach of the Mammoth Track Club and the primary running coach of the LA Roadrunners in conjunction with the ASICS LA Marathon. He has trained some of the world's most elite runners including his wife and ASICS elite athlete Deena Kastor.

Building upon its core of running, ASICS has added Michelle Lovitt, one of Hollywood's most revered strength conditioning coaches, trainers & fitness experts to its roster of brand ambassadors. Lovitt will serve as an official ASICS trainer with a focus on training, a key growth category for the brand in 2014. Her longstanding commitment to providing her clients with the educational tools that help them understand their bodies, get stronger, stay motivated and achieve their fitness goals perfectly parallels ASICS philosophy towards training. Lovitt will assist in developing strength and conditioning programs for ASICS sponsored athletic events such as the ASICS World Series of Beach Volleyball. She will also provide fitness advice and insight for ASICS America's digital platforms. Lovitt has a successful track record and has designed and implemented nutrition and exercise programs for professional and Olympic athletes as well as Hollywood elite including Lauren Graham, Courteney Cox, Mary-Louise Parker, Sean "Puffy" Combs, David Duchovny and Kiefer Sutherland.

"Andrew Kastor and Michelle Lovitt are both innovative leaders in their respective fields, and we are thrilled they are part of the ASICS America family," said ASICS America Director of Marketing, Shannon Scott. "Their insight and commitment to pushing the boundaries of training with new and advanced techniques will be invaluable in our effort to continue to bring athletes of all levels the tools needed to take their fitness to the next level."  

2013 marked a number of milestones in the running category for ASICS including the title sponsorship of the first ASICS LA Marathon, continued sponsorship of the Foot Locker Cross Country Championships, and the 20th anniversary of the legendary GEL-Kayano®.  With an increased focus on training, the brand also released a new line of training shoes, apparel and accessories this spring.  ASICS' renewed partnership with Andrew Kastor reinforces ASICS running leadership, as Michelle Lovitt's expertise will help the brand as it continues to grow the training category.  Kastor and Lovitt's coaching will combine to help athletes build strength, endurance and speed.

For further information on ASICS training initiatives and roster of athletes and coaches, visit: asicsamerica.com.

About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit www.asics.com.

SOURCE ASICS America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Cybersecurity is a critical component of software development in many industries including medical devices. However, code is not always written to be robust or secure from the unknown or the unexpected. This gap can make medical devices susceptible to cybersecurity attacks ranging from compromised personal health information to life-sustaining treatment. In his session at @ThingsExpo, Clark Fortney, Software Engineer at Battelle, will discuss how programming oversight using key methods can incre...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...