Welcome!

News Feed Item

Littlejohn & Co. Backed alphabroder Announces Acquisition of Ash City Worldwide

Acquisition Transforms alphabroder Into Leading North American Seamless-Source Provider Of Promotional Apparel

TREVOSE, Pa., Jan. 9, 2014 /PRNewswire/ -- alphabroder, the leading distributor of imprintable sportswear and accessories in the United States, announced today the acquisition of Ash City Worldwide ("Ash City"), one of North America's leading promotional apparel manufacturers and suppliers.  The combination of the companies creates North America's leading seamless-source provider of promotional apparel.

alphabroder recently rebranded from its previous name Broder Bros, Co, to unite the company's brands under a single umbrella and create simplified business practices and clear company messaging.

The companies will leverage alphabroder's existing national distribution platform and Ash City's market leading brands, sourcing and design capabilities as well as its leading Canadian presence.  The combination immediately makes alphabroder the leading North American seamless-source supplier of trade, retail and private label branded apparel, including t-shirts, outerwear, corporate apparel, and fleece to the promotional and corporate apparel industry.  alphabroder expects to leverage the broad suite of capabilities within both companies to better service its customers.

"This transformational acquisition creates an industry leader that delivers a comprehensive selection of promotional apparel with an unmatched distribution network and customer support.  For over 35 years Ash City has demonstrated a commitment to excellence through its innovative products, strong customer service and expanding product portfolio," said Norman Hullinger, CEO of alphabroder.  "The addition of Ash City is our first step toward international expansion and further secures our position as the North American industry leader and innovator in the promotional apparel space," said Dan Pantano, President of alphabroder. 

"We are thrilled that Doug Hayes will remain as President, alphabroder, Canada and Rob Meier will remain as CFO, alphabroder, Canada," added Mr. Pantano.  "Together, the combination of these two businesses is the natural evolution for our company and the industry.  We look forward to better serving each of our customer bases as a result of the strengths inherent in combining our operational capabilities, product portfolios and geographic footprints.  I look forward to joining with Norm and Dan and the entire alphabroder team as we expand our market share and product penetration in both the United States and Canada," said Mr. Hayes.

Ash City offers six distinct brands: Ash City; Extreme®; North End®; North End Sport® Blue; North End Sport® and; Core 365.  The newly combined company alphabroder has annual revenues exceeding $1 billion.

"We were pleased to support alphabroder in its efforts to build an industry leader with international reach and superior products and services," said David Simon, a member of alphabroder's Board of Directors and a Managing Director at private investment firm Littlejohn & Co., the largest shareholder in alphabroder.  "This strategic acquisition is another important step in alphabroder's continued evolution over the past 18 months.  We look forward to additional opportunities to support alphabroder's future growth as it seeks to build its portfolio and strengthen customer relationships and vendor partnerships."

Ash City is alphabroder's second acquisition since Littlejohn & Co. led the recapitalization of Broder and assumed control of the Board of Directors in 2012.  The company previously acquired Imprints Wholesale in late 2012.  A recently launched rebranding of the company as alphabroder commenced in January 2014 to develop a single brand platform that embodies and conveys the core values of all of the collective companies that make up alphabroder, now and into the future.  The company's family of brands includes Alpha Shirt Company, Broder, NES Clothing Company, Imprints Wholesale and Ash City.

About Littlejohn & Co., LLC
Littlejohn & Co. is a Greenwich, Connecticut-based private equity firm investing in middle-market companies that are undergoing a fundamental change in capital structure, strategy, operations or growth that can benefit from its operational and strategic approach.  The firm is currently investing from Littlejohn Fund IV, L.P., which has over $1.3 billion in capital commitments. For more information, visit www.littlejohnllc.com.

About alphabroder
Founded in 1919, formerly known as Broder Bros., Co., alphabroder is the nation's largest distributor of trade, private label and retail apparel brands and merchandise to the imprinting, embroidery and promotional product industries. alphabroder offers more than 40 brands including a broad selection of trade brands from Gildan, Hanes, Fruit of the Loom, Jerzees and Bella + Canvas to an extensive assortment of retail brands including Adidas Golf, Ashworth, Champion, Russell Athletic, alternative and Dickies. With the addition of Ash City, alphabroder also offers industry-leading private label brands including Ash City, North End, Core 365, Devon & Jones, Chestnut Hill, and Harriton.

Contact: Natasha Wetten
Marketing Administrator
215-291-6140, X7715
[email protected] 

Contact: Nadia Santoli
Communications Manager
905-787-5636
[email protected]

 

SOURCE Littlejohn & Co., LLC.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
If you haven’t heard yet, CollabNet just put out some very big news for managing and gaining value from DevOps. We introduced CollabNet DevOps Lifecycle Manager (DLM) — a platform designed exclusively for providing a single pane of glass, dashboard, and traceability views across your DevOps toolchain and processes from planning to operations and that can be traced back to planning and development.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...