Welcome!

News Feed Item

Littlejohn & Co. Backed alphabroder Announces Acquisition of Ash City Worldwide

Acquisition Transforms alphabroder Into Leading North American Seamless-Source Provider Of Promotional Apparel

TREVOSE, Pa., Jan. 9, 2014 /PRNewswire/ -- alphabroder, the leading distributor of imprintable sportswear and accessories in the United States, announced today the acquisition of Ash City Worldwide ("Ash City"), one of North America's leading promotional apparel manufacturers and suppliers.  The combination of the companies creates North America's leading seamless-source provider of promotional apparel.

alphabroder recently rebranded from its previous name Broder Bros, Co, to unite the company's brands under a single umbrella and create simplified business practices and clear company messaging.

The companies will leverage alphabroder's existing national distribution platform and Ash City's market leading brands, sourcing and design capabilities as well as its leading Canadian presence.  The combination immediately makes alphabroder the leading North American seamless-source supplier of trade, retail and private label branded apparel, including t-shirts, outerwear, corporate apparel, and fleece to the promotional and corporate apparel industry.  alphabroder expects to leverage the broad suite of capabilities within both companies to better service its customers.

"This transformational acquisition creates an industry leader that delivers a comprehensive selection of promotional apparel with an unmatched distribution network and customer support.  For over 35 years Ash City has demonstrated a commitment to excellence through its innovative products, strong customer service and expanding product portfolio," said Norman Hullinger, CEO of alphabroder.  "The addition of Ash City is our first step toward international expansion and further secures our position as the North American industry leader and innovator in the promotional apparel space," said Dan Pantano, President of alphabroder. 

"We are thrilled that Doug Hayes will remain as President, alphabroder, Canada and Rob Meier will remain as CFO, alphabroder, Canada," added Mr. Pantano.  "Together, the combination of these two businesses is the natural evolution for our company and the industry.  We look forward to better serving each of our customer bases as a result of the strengths inherent in combining our operational capabilities, product portfolios and geographic footprints.  I look forward to joining with Norm and Dan and the entire alphabroder team as we expand our market share and product penetration in both the United States and Canada," said Mr. Hayes.

Ash City offers six distinct brands: Ash City; Extreme®; North End®; North End Sport® Blue; North End Sport® and; Core 365.  The newly combined company alphabroder has annual revenues exceeding $1 billion.

"We were pleased to support alphabroder in its efforts to build an industry leader with international reach and superior products and services," said David Simon, a member of alphabroder's Board of Directors and a Managing Director at private investment firm Littlejohn & Co., the largest shareholder in alphabroder.  "This strategic acquisition is another important step in alphabroder's continued evolution over the past 18 months.  We look forward to additional opportunities to support alphabroder's future growth as it seeks to build its portfolio and strengthen customer relationships and vendor partnerships."

Ash City is alphabroder's second acquisition since Littlejohn & Co. led the recapitalization of Broder and assumed control of the Board of Directors in 2012.  The company previously acquired Imprints Wholesale in late 2012.  A recently launched rebranding of the company as alphabroder commenced in January 2014 to develop a single brand platform that embodies and conveys the core values of all of the collective companies that make up alphabroder, now and into the future.  The company's family of brands includes Alpha Shirt Company, Broder, NES Clothing Company, Imprints Wholesale and Ash City.

About Littlejohn & Co., LLC
Littlejohn & Co. is a Greenwich, Connecticut-based private equity firm investing in middle-market companies that are undergoing a fundamental change in capital structure, strategy, operations or growth that can benefit from its operational and strategic approach.  The firm is currently investing from Littlejohn Fund IV, L.P., which has over $1.3 billion in capital commitments. For more information, visit www.littlejohnllc.com.

About alphabroder
Founded in 1919, formerly known as Broder Bros., Co., alphabroder is the nation's largest distributor of trade, private label and retail apparel brands and merchandise to the imprinting, embroidery and promotional product industries. alphabroder offers more than 40 brands including a broad selection of trade brands from Gildan, Hanes, Fruit of the Loom, Jerzees and Bella + Canvas to an extensive assortment of retail brands including Adidas Golf, Ashworth, Champion, Russell Athletic, alternative and Dickies. With the addition of Ash City, alphabroder also offers industry-leading private label brands including Ash City, North End, Core 365, Devon & Jones, Chestnut Hill, and Harriton.

Contact: Natasha Wetten
Marketing Administrator
215-291-6140, X7715
[email protected] 

Contact: Nadia Santoli
Communications Manager
905-787-5636
[email protected]

 

SOURCE Littlejohn & Co., LLC.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...