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NAIAS Education Day Brings Youth, Auto Industry Together

DETROIT, Jan. 9, 2014 /PRNewswire/ -- With the rapidly growing use of wireless technology, smart phones and the Internet, today's youth are more connected and tech-savvy than ever. As automobiles become more connected too, it's only natural that the industry focuses on bringing the two together. The North American International Auto Show (NAIAS) does that by focusing on the various automotive-related technologies for students at all levels at its annual Education Day, Jan. 22, 2014, at Detroit's Cobo Center.

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Now in its ninth year, NAIAS Education Day is a back-to-basics, hands-on experience designed to attract students to the vibrancy of today's automotive industry. NAIAS Education Day provides an in-depth auto show experience where students can view approximately 500 new vehicles on display, and explore various industry-related subjects (i.e. technology, graphic design, culinary arts, journalism, etc.) through tours and hands-on activities facilitated by experts in their particular field. Students can become further engaged through pre- and post-show lesson plans found on the NAIAS Education Day website, naias.com/ned.htm.

The U.S. Army, in partnership with some of the best colleges, universities, nonprofits and businesses in the state, will host 34 hands-on, interactive workshops for high school students and eight workshops for educators, focusing on Science, Technology, Engineering, Arts and Math (STEAM) and other related areas designed to increase student success and achievement, as part of the NAIAS Education Day program on Wednesday, Jan. 22. The workshops are designed to encourage students to explore their interests in all areas related to automotive development, design, production and promotion.

Col. Ronald J. Shun, chief of staff, U.S. Army TACOM Life Cycle Management Command, stated, "The Army's commitment to education is grounded in the belief that the most important long-term investment we can make is to play an active role in the health and education of children and youth. The Army is committed to helping America's youth succeed academically, and we do this through support of programs like the Auto Show's Education Day."

Ally Financial will also host a workshop on credit as part of its Ally Wallet Wise free financial education program. Wallet Wise teaches financial education basics in the areas of budget, credit, banking and investing, and financing a vehicle via in-person sessions and through online courses at www.AllyWalletWise.com. Selected NAIAS Education Day high school students are invited to participate in the Wallet Wise session, which will teach the fundamentals of applying for and maintaining good credit.

"Ally is committed to advancing financial literacy through its Wallet Wise program, and we are pleased to work with the NAIAS again this year to deliver financial education to Detroit-area high school students," said Gina Proia, Chief Communications Officer and head of Ally's community programs. "Understanding important personal finance concepts early on can help young people make informed choices and establish good financial habits for the future. "

NAIAS 2014 Chairman Bob Shuman says he believes Education Day may help inspire some of the next generation of automotive leaders.  

"STEAM education is vital to our domestic automotive industry," said Bob Shuman. "It's one of the many aspects that students can explore at this unique educational event, and NAIAS is pleased to provide this opportunity to our community of young people."

NAIAS Education Day is open to students of all ages, including college level.  Companies involved include the U.S. Army, Ally Financial and PNC.

Also, with the support of the PNC Foundation, which receives its principal funding from The PNC Financial Services Group, Inc. (NYSE: PNC), NAIAS Education Day is bringing STEAM education to more students than ever, even down to the earliest grade levels. As part of PNC's "Grow Up Great" early childhood education initiative, almost 500 Detroit Public Schools preschoolers will attend Education Day, where they will tour the show and participate in a variety of educational activities.

"PNC's support of NAIAS Education Day reflects our strong corporate commitment to early childhood education, in Detroit and throughout the PNC footprint," said PNC Regional President Ric DeVore.  "PNC's signature philanthropic initiative, 'PNC Grow Up Great,' is one of the most comprehensive early childhood education programs in the nation." 

By registering early, participating schools also have the opportunity to receive a $100 bus grant. The bus grant is available to the first 100 busses from applying schools.

NAIAS Education Day – Wed., Jan. 22, 2014


7:30 am – 9:00 am

Show floor access:

9:00 am


Noon – 3:00 pm

Registration and refund policy:
NAIAS Education Day participants enjoy a discounted school price of $13 per person, which includes a lunch coupon for pizza, chips and a soft drink. Payment can be made with either check or credit card. Tickets are non-refundable, however if a school cannot attend due to unforeseen circumstances, the tickets may be transferred to another weekday of the public show. To register a school, and for more information, visit naias.com/ned.htm.

About the North American International Auto Show
Celebrating its 25th anniversary as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most—up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world.

NAIAS 2014 Dates:

  • Press Preview: Mon-Tue, Jan. 13-14, 2014
  • Industry Preview: Wed-Thu, Jan. 15-16, 2014
  • Charity Preview: Fri, Jan. 17, 2014
  • Public Show: Sat-Sun, Jan. 18-26, 2014


SOURCE North American International Auto Show

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