Click here to close now.




















Welcome!

News Feed Item

Tech Leaders from Twitter, Facebook, MediaLink, Salesforce, MillerCoors and Ford Illuminate CES Keynote Stage; Last Gadget Standing and Mobile Apps Showdown Winners Announced at 2014 CES

Day two of the 2014 International CES® brought leaders from Twitter, Facebook, MediaLink, Salesforce Exact Marketing Cloud, MillerCoors and Ford to the CES stage during the Brand Matters keynote, while tech policy issues were addressed during select SuperSessions. The diverse range of the 2014 CES demonstrates that every major technology company participates in the show by exhibiting, speaking, sponsoring, attending or holding co-located events and business meetings. Owned and produced by the Consumer Electronics Association (CEA)®, the 2014 CES, the world’s gathering place for all who thrive on the business of consumer technologies, runs through Friday, January 10.

“Innovation is the lifeblood of the consumer technology industry and the show floor and conference sessions at the 2014 International CES are invigorating and energizing as fresh ideas, breakthrough technologies and new ways of doing things come to life,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “From the biggest technology companies in the world to startup entrepreneurs, CES shows off the industry’s latest developments and discoveries on the show floor and through our dynamic conference programming.”

Michael E. Kassan, chairman and CEO of MediaLink, moderated back-to-back discussions on brand marketing in a connected world during the Brand Matters keynote. The first panel featured Dick Costolo, CEO of Twitter and Maurice Lévy, chairman and CEO of the Publicis Groupe. The conversation explored integrated marketing strategies that connect with consumers across platforms, and the importance of trust and privacy when engaging directly with consumers. “In a digital world, successful campaigns approach marketing as content, rather than as disruptions to content,” said Costolo. “Message amplification via social networks and the ability to leverage the second screen are also key to brand marketing success.” As marketers focus more energy on mobile strategies and social media, they must be mindful of data security and consumer privacy. Lévy, said, “Many consumers choose not to opt out of targeted marketing in their social media feeds because they don’t want to miss out on useful information, or on building relationships with brands or on special offers.”

The second panel featured executives from Salesforce ExactTarget Marketing Cloud, MillerCoors, Ford Motor Co., and Facebook. Participants on both panels discussed the importance of creating integrated marketing campaigns across platforms that include clients, advertising agencies and media – all working together to speak to consumers. The panel agreed that it’s almost impossible to work in silos, and that today boundaries are blurred.

Gary Shapiro, president and CEO, CEA hosted U.S. Secretary of Commerce Penny Pritzker on the CES stage during the “Innovation: Keeping America Open for Business SuperSession” to talk about ways to spur economic growth. Secretary Pritzker opened saying she was amazed by the show and that “to see innovation and entrepreneurship come to life in front of me at the show is a Commerce Secretary’s dream.” She is committed to pushing her office’s strategic focus on innovation and said that she “wants everyone walking through the department of my office to know that America is open for business, and that we are very committed to expediting and supporting advanced manufacturing.” The Secretary’s highest business priorities are free trade and immigration reform. When asked about how America is perceived in other countries, the Secretary said, “The world is thirsty for our type of entrepreneurship.”

New Federal Communications Commission (FCC) Chairman Tom Wheeler made his first CES appearance as FCC Chairman during a one-on-one conversation with Shapiro. Shapiro opened the discussion by praising Wheeler for “hitting the ground running” and for focusing on big issues that need to be tackled, like the upcoming TV broadcast spectrum Incentive auctions. In the next 18 months, the FCC will undertake three spectrum auctions, the H Block auction in two weeks, the 1755-1850 MHz band auction this summer, and the TV broadcast spectrum incentive auctions in mid-2015.  Wheeler said that “there has never been a time of greater opportunity for broadcasters” in regard to the auctions. In addition to broadcasters having the opportunity to sell their spectrum, the FCC is changing rules so that broadcasters can share spectrum in the 6 MHz band. Wheeler said that he hopes that broadcasters will see this as a “risk free opportunity.” Among many goals, Wheeler hopes that during his tenure as chairman, the FCC will accomplish the TV broadcast spectrum incentive auctions and also use broadband networks to change the nature of education through supporting eRate to connect schools.

The “CES 2015: How Today's Emerging Technologies will Affect Tomorrow's Devices SuperSession” featured executives from some of the top names in the world of emerging technology who discussed what will take center stage at CES in the years to come. Brian Heater, director of media at Engadget, moderated the SuperSession, which included panelists from Leap Motion; Oculus VR; Pebble Technology; and 3D Systems Inc. The panelists touted CES as the place where startups can make their business a success, since “high tech is high touch.” Looking towards the future, Pebble will focus on applications that sync with its smart watch, Oculus will concentrate on its consumer product, 3D Systems will focus on where 3D printing will be in the home and Leap Motion will continue to embed into new form factors.

The second annual CEA MoDev Hackathon featured nearly 100 award winning developers competing individually and as teams for up to $100,000 in cash and prizes. Apps were awarded for innovative integration with Microsoft, Amazon, Samsung, Sony and Modev. App Projects from Travel Channel Cities Metro, Travel Offers, Travel Swipe, Travel Channel Navigator and Travel Live were awarded top honors. The Journey Live app was selected as the grand prize winner.

Day two of the International CES wrapped with the Leaders in Technology dinner which featured keynote speaker Bre Pettis, CEO and co-founder of MakerBot, a leader in desktop 3D printing. Underscoring this hot trend, for the first time there is a 3D Printing TechZone at CES with more than 30 companies showing the latest technology. Pettis discussed how MakerBot got to the 2010 CES by winning a booth at a CE Week competition and how CES has helped his company grow. “We have a very engaged community that is sharing designs and is busy making things,” he explained. He went on to describe three new 3D printers that MakerBot is launching at the 2014 CES and detailed the products the printers can create including prosthetics that kids normally can't afford and a soccer ball that generates light based on its kinetic activity. Pettis then described MakerBot’s philanthropic goal of providing a printer to every school in America.

Day three of the 2014 CES was highlighted by the Last Gadget Standing and Mobile Apps Showdown competitions. The Last Gadget Standing competition challenged contenders to present fast-paced product demos to a live CES audience. Co- hosts Gary Dell’Abate and Jon Hein from SiriusXM Radio’s Howard Stern channels hosted the competition, and winners were selected through an applause-o-meter. The winner of the product “most likely to change the face of technology,” was a Bluetooth-enabled deadbolt that is managed through a smart phone. A separate online vote awarded the top prize to the Skulpt Aim, a body fat/muscle-quality measurement device. A full list of finalists is available here.

Password Box, a password management app with a social twist, took home the top prize at the 2014 Mobile Apps Showdown sponsored by Living in Digital Times. The fully-encrypted app lets you instantly login to your go-to websites and apps without having to type in your password. You can also track credit cards, passports and other sensitive data and securely share information with friends through the app. Emceed by Gary Dell'Abate and Jon Hein from Sirius XM, the showdown featured four-minute elevator-pitch-style presentations from 10 semifinalist app developers, selected ahead of time by a team of expert panelists and Living in Digital Times readers. The winner was chosen by crowd applause. Ballerz, an app that helps players find pickup basketball games in their area based on skill level, was the online showdown winner. Ballerz was developed by a group of active duty naval officers who found that playing sports reduced stress and boosted morale on the base. A complete list of semi-finalists and ”app-reneurs” can be found online.

Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.

About CES:

The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $208 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org and through social media: http://www.cesweb.org/social.

UPCOMING EVENTS

  • 2014 International CES
    January 7-10, 2014, Las Vegas, NV
  • CEA Winter Break
    March 18-21, 2014, Vail, CO
  • Digital Patriots Dinner
    April 29, 2014, Washington, DC
  • CES on the Hill
    April 30, 2014, Washington, DC
  • 2014 Technology & Standards Spring Forum
    May 19-23, 2014, Seattle, WA
  • CE Week
    June 23-27, 2014, New York, NY
    • CE Week Exhibits
      June 25-26, 2014, New York, NY

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
To support developers and operations professionals in their push to implement DevOps principles for their infrastructure environments, ProfitBricks, a provider of cloud infrastructure, is adding support for DevOps tools Ansible and Chef. Ansible is a platform for configuring and managing data center infrastructure that combines multi-node software deployment, ad hoc task execution, and configuration management, and is used by DevOps professionals as they use its playbooks functionality to autom...
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.