|By PR Newswire||
|January 10, 2014 07:00 AM EST||
SCHENECTADY, New York, January 10, 2014 /PRNewswire/ --
M+P Labs, a leading materials testing and analysis company, is set for a new identity when it changes its name to Lucideon from February 1, 2014.
The company, with locations in Schenectady, NY and Greenville, SC, is changing its name along with other companies in the Ceram group, a move which is designed to bring the businesses together under one banner.
The change will also help grow the business, which offers materials development, testing and analysis, resource efficiency and assurance to clients around the globe.
Lucideon is a name that has been chosen carefully. It is made up of two words with 'Lucid', as in making things clear and intelligible, and 'Eon' meaning a period of time.
The group, which includes UK-based materials technology company, Ceram, and international sustainability, verification and certification specialist CICS (Complete Integrated Certification Services Ltd), will be given a fresh look as a result of the change of identity, with a new logo, signage and website.
Frank Anderson, President of M+P Labs, sees significant benefit in the new identity: "The name change will help bring all of our operations together under one identity and give us a strong base from which to move forward.
"As the group has acquired new interests, the range of different company names has become confusing for our clients.
"So we have come up with a single identity that will incorporate all of our businesses and which will reflect what we stand for as an organization - independence, accuracy, creativity and responsiveness.
"The change to Lucideon will also help us offer customers an even wider range of services.
"We hope they will support the new name and that Lucideon will become as familiar to them as M+P Labs is now."
Mr Anderson is confident the new brand identity won't affect the service provided by the company, and goes on to say: "Only the name is changing - customers will still be able to talk to the same people at the same locations and receive the same outstanding customer service they've come to expect.
"We'll be using a fresh logo and we're creating a new corporate website at http://www.lucideon.com, which will act as a portal to help customers access and learn more about the services they require."
M+P Labs works predominantly in the Energy, Aerospace and Healthcare sectors, working with multinational companies around the world.
SOURCE M+P Labs
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