Welcome!

News Feed Item

Automotive Leather Leader Katzkin Partners With VL Automotive To Create Exclusive Luxury Performance Car Experience

Katzkin Senior Advisor Bob Lutz Debuts All-New Concept Destino Featuring a Custom Katzkin Interior at the 2014 Detroit Auto Show

MONTEBELLO, Calif., Jan. 10, 2014 /PRNewswire/ -- Katzkin, the global leader in automotive interior transformation, continues its design mantra and enters into the ultra-premium sports car arena by partnering with VL Automotive, co-founded by Gilbert Villarreal and Bob Lutz. VL's newest concept Destino luxury performance vehicle will debut at the 2014 North American International Auto Show in Detroit at Cobo Center, January 13-26, 2014.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/65129-katzkin-partners-with-vl-automotive-destino-concept-2014-naias

VL's concept Destino with Katzkin interior launches in Detroit www.katzkin.com

Based on an award-winning design by Henrik Fisker, restyled by Bob Lutz, and powered by the Chevrolet Corvette ZR1 powertrain, the Destino sedan was first shown at the 2013 North American International Auto Show. VL Automotive has teamed with Katzkin, a brand that has designed, manufactured and supplied custom leather interiors for more than 30 years, to design bespoke interiors for both the sedan and the new Destino concept.

"A beautifully designed car like the Destino deserves an exceptional interior," said Bob Lutz, former General Motors vice chairman and currently a senior advisor to Katzkin. "By providing a fully customized Katzkin interior, we bring a custom-tailored design to the vehicle and its owner."

According to Brooks Mayberry, Katzkin's CEO, bringing the company's expertise into a luxury market presents a new and exciting opportunity. "We've always been successful in working with boutique, small niche brands and vehicles," said Mayberry. "VL allows us to align our leading design capabilities with exceptional vehicles and we look forward to a long and growing future relationship."

With the 2010 addition of Chief Designer Dave O'Connell, Katzkin has embraced design as both a core value and a supporting pillar to the company's world-class marketing strengths. O'Connell's background includes a near two-decade role as Head Designer for Mitsubishi Motors, as well as his long-term involvement with Art Center College of Design in Pasadena, Calif., where O'Connell is an alumnus and has been an instructor since 2001. "Our primary differentiation from any competitor is our ability to provide personalization that expresses individuality for both the consumer and the vehicle," said O'Connell. 

While Katzkin's relationship with VL Automotive began through discussions following Lutz's advisory role to the organization, it has deepened through the connection O'Connell created with VL President and CEO Gilbert Villarreal, when O'Connell's designs were brought to fruition in the Destino show car.  "Having been impressed by the expressive quality of Katzkin's leather designs for decades, there was no question in my mind that this partnership would be a winning proposition," said Villarreal. "Our goal quite simply is to maintain and exceed the very high quality and exceptional design standards that both Katzkin and VL Automotive will provide."

About Katzkin Leather, Inc.

Founded in 1983, Katzkin Leather, Inc., of Montebello, California is the leading manufacturer of custom leather interiors.  With a nationwide installer base featuring over 2,500 restyling locations, Katzkin has created nearly two million exciting vehicle interiors in the past 30 years. Katzkin maintains more than 3,000 interior patterns, 135 colors and materials, and more custom options than any other interior manufacturer. For more information, visit Katzkin online at www.katzkin.com.

About VL Automotive

American-based VL Automotive was founded in 2012 by Gilbert Villarreal and Bob Lutz as a boutique design and manufacturing company for luxury performance vehicles. The Destino is manufactured in Auburn Hills. For more information, please visit www.vl-automotive.com.

 

Premium Katzkin leather wraps the interior space of VL's ultra-premium concept Destino, including the front seat, center console and door for a luxurious look and feel.

 

The elegance of VL's concept Destino is further enriched by its beautifully sculpted luxury instrument panel, trimmed in premium grade Katzkin leather with red accent stitching.

 

The visual appeal and sculptural contours of VL's Destino concept are enhanced by premium grade Katzkin leather with red stitching in both front and back seating areas.

 

Bob Lutz, co-founder of VL Automotive and senior advisor to Katzkin

 

CONTACT: Deb Pollack, for Katzkin Leather, Inc., (t) 805-320-9248 (e) [email protected]

 

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/65129-katzkin-partners-with-vl-automotive-destino-concept-2014-naias

SOURCE Katzkin

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...