Welcome!

News Feed Item

Automotive Leather Leader Katzkin Partners With VL Automotive To Create Exclusive Luxury Performance Car Experience

Katzkin Senior Advisor Bob Lutz Debuts All-New Concept Destino Featuring a Custom Katzkin Interior at the 2014 Detroit Auto Show

MONTEBELLO, Calif., Jan. 10, 2014 /PRNewswire/ -- Katzkin, the global leader in automotive interior transformation, continues its design mantra and enters into the ultra-premium sports car arena by partnering with VL Automotive, co-founded by Gilbert Villarreal and Bob Lutz. VL's newest concept Destino luxury performance vehicle will debut at the 2014 North American International Auto Show in Detroit at Cobo Center, January 13-26, 2014.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/65129-katzkin-partners-with-vl-automotive-destino-concept-2014-naias

VL's concept Destino with Katzkin interior launches in Detroit www.katzkin.com

Based on an award-winning design by Henrik Fisker, restyled by Bob Lutz, and powered by the Chevrolet Corvette ZR1 powertrain, the Destino sedan was first shown at the 2013 North American International Auto Show. VL Automotive has teamed with Katzkin, a brand that has designed, manufactured and supplied custom leather interiors for more than 30 years, to design bespoke interiors for both the sedan and the new Destino concept.

"A beautifully designed car like the Destino deserves an exceptional interior," said Bob Lutz, former General Motors vice chairman and currently a senior advisor to Katzkin. "By providing a fully customized Katzkin interior, we bring a custom-tailored design to the vehicle and its owner."

According to Brooks Mayberry, Katzkin's CEO, bringing the company's expertise into a luxury market presents a new and exciting opportunity. "We've always been successful in working with boutique, small niche brands and vehicles," said Mayberry. "VL allows us to align our leading design capabilities with exceptional vehicles and we look forward to a long and growing future relationship."

With the 2010 addition of Chief Designer Dave O'Connell, Katzkin has embraced design as both a core value and a supporting pillar to the company's world-class marketing strengths. O'Connell's background includes a near two-decade role as Head Designer for Mitsubishi Motors, as well as his long-term involvement with Art Center College of Design in Pasadena, Calif., where O'Connell is an alumnus and has been an instructor since 2001. "Our primary differentiation from any competitor is our ability to provide personalization that expresses individuality for both the consumer and the vehicle," said O'Connell. 

While Katzkin's relationship with VL Automotive began through discussions following Lutz's advisory role to the organization, it has deepened through the connection O'Connell created with VL President and CEO Gilbert Villarreal, when O'Connell's designs were brought to fruition in the Destino show car.  "Having been impressed by the expressive quality of Katzkin's leather designs for decades, there was no question in my mind that this partnership would be a winning proposition," said Villarreal. "Our goal quite simply is to maintain and exceed the very high quality and exceptional design standards that both Katzkin and VL Automotive will provide."

About Katzkin Leather, Inc.

Founded in 1983, Katzkin Leather, Inc., of Montebello, California is the leading manufacturer of custom leather interiors.  With a nationwide installer base featuring over 2,500 restyling locations, Katzkin has created nearly two million exciting vehicle interiors in the past 30 years. Katzkin maintains more than 3,000 interior patterns, 135 colors and materials, and more custom options than any other interior manufacturer. For more information, visit Katzkin online at www.katzkin.com.

About VL Automotive

American-based VL Automotive was founded in 2012 by Gilbert Villarreal and Bob Lutz as a boutique design and manufacturing company for luxury performance vehicles. The Destino is manufactured in Auburn Hills. For more information, please visit www.vl-automotive.com.

 

Premium Katzkin leather wraps the interior space of VL's ultra-premium concept Destino, including the front seat, center console and door for a luxurious look and feel.

 

The elegance of VL's concept Destino is further enriched by its beautifully sculpted luxury instrument panel, trimmed in premium grade Katzkin leather with red accent stitching.

 

The visual appeal and sculptural contours of VL's Destino concept are enhanced by premium grade Katzkin leather with red stitching in both front and back seating areas.

 

Bob Lutz, co-founder of VL Automotive and senior advisor to Katzkin

 

CONTACT: Deb Pollack, for Katzkin Leather, Inc., (t) 805-320-9248 (e) [email protected]

 

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/65129-katzkin-partners-with-vl-automotive-destino-concept-2014-naias

SOURCE Katzkin

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...