Welcome!

News Feed Item

RetailNext Releases 2013 Full Holiday Retail Performance Data

Brick-and-Mortar Traffic Declined 6.5% YOY amid Shorter Season and Online Shopping; Black Friday and Saturday Before Christmas Saw Highest Sales

NEW YORK, Jan. 10, 2014 /PRNewswire/ -- In-store analytics leader RetailNext, Inc., today announced its Holiday Shopping 2013 Retail Insights revealing key trends and performance for brick-and-mortar retailers during the two pivotal shopping months of November and December 2013.

(Photo: http://photos.prnewswire.com/prnh/20140110/CL44255-INFO )  
(Logo: http://photos.prnewswire.com/prnh/20140113/CL44102LOGO )

RetailNext analyzed more than 34.6 million consumer shopping trips to specialty and larger format stores during the 2012 and 2013 holiday seasons. An INFOGRAPHIC detailing average year over year (YOY) changes in traffic, conversion rates, average transaction value (ATV), and sales, for various timeframes during the season, is available at http://bit.ly/1cIRE5V.

"Not surprising, there was 19.1% less foot traffic between Thanksgiving and Christmas in 2013 largely due to having six fewer days to shop compared to 2012. Brick-and-mortar sales were also impacted by online options, as we predicted in our pre-holiday trends," said Shelley E. Kohan, VP of Consulting, RetailNext.

Impact on Two Biggest Retail Months of the Year ─ The full months of November and December 2013 suffered a traffic decline as compared to 2012 YOY. Average sales decline remained at low single digits, which was aided by the average growth in average transaction value (ATV) and the slightly positive 0.2% point increase in conversion. Meaning, there were fewer shoppers in 2013 vs. 2012 in the combined months of November and December. However, because the average value of a transaction was higher in 2013, sales decline was not impacted to the same degree as traffic decline in the months of November and December of 2013.

  • Traffic down 6.5%
  • Sales down 3.6%
  • Conversion flat but ATV up 2.4%
  • Saturday, Dec 21, second-highest sales and traffic day
  • November Saturdays and Sundays lowest conversion days
  • December average traffic decline of 6.3% and sales decline of 5.6%

Top Performing Days ─ Christmas Eve spoke volumes about shopper performance, with retailers seeing sales increase over 2% YOY despite an 11% traffic decline. Even though there was a traffic decline of 11% on Christmas Eve in 2013 vs. 2012 when Christmas Eve landed on a Monday, sales increased by over 2%. This is because retailers were able to better convert shoppers into buyers and many at higher transaction values (ATV) compared to last year.

  • Black Friday traffic was down 5.8%, with sales up .8%
  • Black Friday saw the highest traffic and sales during the full holiday period
  • Day after Christmas 6.1% traffic increase, conversion up 1.8% and sales up 12%

"Fortunately for retailers, the 2013 season wasn't all bad. Combined with a drop in returns of 12.6%, the positive trends in conversion and transaction values helped retailers minimize the sales drop, which could have been more heavily impacted by sharp traffic declines," said Chitra Balasubramanian, VP of Insights, RetailNext. "The overall 2013 holiday outlook improved the day after Christmas when traffic was up 6.1% and sales improved an average of 12.0%, likely aided by return transactions converting into sales."  

Thanksgiving Weekend ─ Shoppers appeared to respond well to the increased number of stores staying open on Thanksgiving Day this year and an ever-expanding number of open business hours throughout the weekend (Thurs-Sun). When compared to the full holiday period, Thanksgiving Weekend saw a 1.1% traffic decline, but a healthy increase in average sales.  

  • Conversion was up two points
  • Sales were up 6.4%

Post-Holiday weekend ─ For the broader post-Christmas period (Dec 26-30 for 2012 and 2013), retailers did not sustain the traffic and sales improvement seen right after Christmas. Traffic declined by an average of 4.7% in 2013, with sales closely following suit. 

  • Traffic and sales down over 4%
  • Conversion up .5%
  • Lowest conversion days of November and December were December 28 and 29

"Given the holiday period shift and increasing prevalence of online and mobile shopping, it's encouraging to see that brick-and-mortar retail experienced a modest decline in 2013," stated Shelley E. Kohan.  "Online shopping will never fully replace brick and mortar. More than 90% of retail sales happen in brick-and-mortar stores. People crave social interaction and instant gratification and the big screen of a physical store delivers, regardless of channel surfing."

"Big opportunities lie ahead for retailers in 2014, driven in part by transformative technologies. Retailers can expect to see mega trends from personalization to gamification. These trends will help stores engage a variety of omnichannel strategies to drive performance," added Ms. Kohan.

About RetailNext
RetailNext is the leader in Applied Big Data for brick-and-mortar retail, delivering real-time analytics that enables retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data. The company's patented solution uses best-in-class video analytics, Wi-Fi detection, Bluetooth, data from point-of-sale systems, and other sources to automatically inform retailers about how people engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to analyze how internal and external factors impact customer shopping patterns, providing retailers with the ability to identify opportunities for growth, execute changes, and measure success.

RetailNext measures the behavior of more than 800 million shoppers per year by collecting data from more than 65,000 sensors in retail stores and analyzing trillions of data points. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 33 countries.

RetailNext, Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.

SOURCE RetailNext

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.