|By PR Newswire||
|January 10, 2014 11:17 AM EST||
PITTSBURGH, Jan. 10, 2014 /PRNewswire/ -- StarKist's beloved Charlie® the Tuna is swimming back into the television advertising spotlight as a classic hipster with a fresh new look. The leading tuna brand is reintroducing the jive-talking tuna in 3D animation as the starring voice of a new "My Lunch. My Way. My Creations.™" campaign, inviting consumers to add personalized flavor variety to lunch with the brand's seasoned Tuna Creations® pouch line.
StarKist enlisted the directorial assistance of renowned animator and visual effects supervisor, Steve "Spaz" Williams, to reintroduce Charlie with modern 3D animation that still harkens back to the classic character that was developed more than 50 years ago.
"Since Charlie's debut in 1961, his red hat, trendy glasses and cool mannerisms have made him a true pop culture icon, and now for the first time in more than a decade, Charlie is reclaiming his starring role in our advertising campaign in a big way," said Mike Brookhart, Director of Marketing, StarKist. "The return of Charlie as the 'Star' marks an evolution in our brand. We are staying true to the classic StarKist taste consumers know and trust, while highlighting the newest individual flavors of our complete StarKist Tuna Creations product line for delicious, convenient and better-for-you lunch options."
New Look to a Classic Icon
StarKist and its lead agency, Harrisburg, PA based Pavone Inc., teamed up with Buffalo, NY based animation studio, IBC Digital and Cornerstone Pictures, to bring the Charlie the Tuna animation to life. To make an even larger than life splash, the brand recruited Director Steve "Spaz" Williams – the lead graphics animator and visual effects supervisor on famed movies such as Jurassic Park, Jumangi, Terminator 2, Return of the Jedi, among others – to direct the final product. "It doesn't get much more iconic in the animated ad world than a classic like Charlie the Tuna," said Williams. "I was thrilled to work with StarKist, IBC Digital and Cornerstone Pictures to bring one of the most identifiable characters to life in a fresh way, while staying true to Charlie's unique style."
To retain the classic look, tone and personality of the beloved original, character sketches from the very first Charlie the Tuna were studied and used to create the "new" version using 3D animation. The :15 and :30 second television spots showcase a contemporary office atmosphere, featuring Charlie providing flavorful salad solutions to make "your lunch, your way" with single serve Tuna Creations. While the ad has a modern feel, it also evokes a sense of familiar nostalgia with Charlie delivering his iconic catchphrase: "Tell 'em Charlie sent ya!"
Charlie Brings His 'Good Taste' to Social Media
In addition to advertising, Charlie will take a lead role in StarKist's social media presence, hosting a highly visual and engaging Facebook game—"Charlie's Brain Pleasers". From now until February 3rd consumers can 'like' StarKist on Facebook to unlock Tuna Creations-inspired mini games for a chance to win a $500 Visa Gift Card each week. Games include, "Ranch Memory Mash", "Lemon Pepper Quick Pick", "Hickory Smoked Smoke Screen", "Sweet & Spicy Simon Says" and "Herb & Garlic Winning Combo". The game will be supported via Facebook Like ads, digital display banners and a FSI.
Visit www.StarKist.com to learn more about new Single Serve StarKist Tuna Creations® products, be sure to become a StarKist fan at www.Facebook.com/StarKist, and check out "Charlie's Brain Pleasers", as well as follow us on Twitter @StarKistCharlie and Pinterest www.pinterest.com/StarKist.
About Charlie the Tuna
Created in 1961, StarKist's Charlie® the Tuna was the brain-fish of notable character creators, Tom Rogers and the Leo Burnett agency. Initial character design for animation was done by the legendary director and animator Chuck Jones of Warner Brothers, and DePatie-Freleng Studios, the creative animation studio behind the Pink Panther, brought Charlie to life. When the first commercial debuted, Charlie was an instant hit, going on to star in more than 80 commercials.
StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States. A category leader in innovation, StarKist® was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly seasoned tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.
SOURCE StarKist Co.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Apr. 30, 2017 10:30 PM EDT Reads: 2,628
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 30, 2017 10:00 PM EDT Reads: 2,670
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Apr. 30, 2017 09:45 PM EDT Reads: 2,520
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 30, 2017 09:45 PM EDT Reads: 2,711
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
Apr. 30, 2017 09:30 PM EDT Reads: 3,198
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Apr. 30, 2017 09:15 PM EDT Reads: 2,350
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Apr. 30, 2017 08:45 PM EDT Reads: 1,187
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Apr. 30, 2017 08:30 PM EDT Reads: 1,452
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Apr. 30, 2017 08:15 PM EDT Reads: 3,561
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 30, 2017 08:00 PM EDT Reads: 1,763
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Apr. 30, 2017 07:45 PM EDT Reads: 7,478
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Apr. 30, 2017 07:30 PM EDT Reads: 1,780
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 30, 2017 07:15 PM EDT Reads: 1,632
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Apr. 30, 2017 07:00 PM EDT Reads: 1,441
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Apr. 30, 2017 07:00 PM EDT Reads: 3,767