Welcome!

News Feed Item

StarKist® Brings 'Charlie® The Tuna' Back To The Small Screen

-- StarKist® teams up with renowned animator Steve 'Spaz' Williams to give the iconic spokes-tuna a modern look and invites consumers to have 'your lunch, your way' with single serve Tuna Creations® --

PITTSBURGH, Jan. 10, 2014 /PRNewswire/ -- StarKist's beloved Charlie® the Tuna is swimming back into the television advertising spotlight as a classic hipster with a fresh new look. The leading tuna brand is reintroducing the jive-talking tuna in 3D animation as the starring voice of a new "My Lunch. My Way. My Creations.™" campaign, inviting consumers to add personalized flavor variety to lunch with the brand's seasoned Tuna Creations® pouch line.

StarKist enlisted the directorial assistance of renowned animator and visual effects supervisor, Steve "Spaz" Williams, to reintroduce Charlie with modern 3D animation that still harkens back to the classic character that was developed more than 50 years ago.

"Since Charlie's debut in 1961, his red hat, trendy glasses and cool mannerisms have made him a true pop culture icon, and now for the first time in more than a decade, Charlie is reclaiming his starring role in our advertising campaign in a big way," said Mike Brookhart, Director of Marketing, StarKist.  "The return of Charlie as the 'Star' marks an evolution in our brand.  We are staying true to the classic StarKist taste consumers know and trust, while highlighting the newest individual flavors of our complete StarKist Tuna Creations product line for delicious, convenient and better-for-you lunch options."

New Look to a Classic Icon

StarKist and its lead agency, Harrisburg, PA based Pavone Inc., teamed up with Buffalo, NY based animation studio, IBC Digital and Cornerstone Pictures, to bring the Charlie the Tuna animation to life. To make an even larger than life splash, the brand recruited Director Steve "Spaz" Williams – the lead graphics animator and visual effects supervisor on famed movies such as Jurassic Park, Jumangi, Terminator 2, Return of the Jedi, among others – to direct the final product. "It doesn't get much more iconic in the animated ad world than a classic like Charlie the Tuna," said Williams. "I was thrilled to work with StarKist, IBC Digital and Cornerstone Pictures to bring one of the most identifiable characters to life in a fresh way, while staying true to Charlie's unique style."

To retain the classic look, tone and personality of the beloved original, character sketches from the very first Charlie the Tuna were studied and used to create the "new" version using 3D animation. The :15 and :30 second television spots showcase a contemporary office atmosphere, featuring Charlie providing flavorful salad solutions to make "your lunch, your way" with single serve Tuna Creations. While the ad has a modern feel, it also evokes a sense of familiar nostalgia with Charlie delivering his iconic catchphrase: "Tell 'em Charlie sent ya!"

Charlie Brings His 'Good Taste' to Social Media

In addition to advertising, Charlie will take a lead role in StarKist's social media presence, hosting a highly visual and engaging Facebook game—"Charlie's Brain Pleasers". From now until February 3rd consumers can 'like' StarKist on Facebook to unlock Tuna Creations-inspired mini games for a chance to win a $500 Visa Gift Card each week. Games include, "Ranch Memory Mash", "Lemon Pepper Quick Pick", "Hickory Smoked Smoke Screen", "Sweet & Spicy Simon Says" and "Herb & Garlic Winning Combo". The game will be supported via Facebook Like ads, digital display banners and a FSI.

Visit www.StarKist.com to learn more about new Single Serve StarKist Tuna Creations® products, be sure to become a StarKist fan at www.Facebook.com/StarKist, and check out "Charlie's Brain Pleasers", as well as follow us on Twitter @StarKistCharlie and Pinterest www.pinterest.com/StarKist.

About Charlie the Tuna
Created in 1961, StarKist's Charlie® the Tuna was the brain-fish of notable character creators, Tom Rogers and the Leo Burnett agency. Initial character design for animation was done by the legendary director and animator Chuck Jones of Warner Brothers, and DePatie-Freleng Studios, the creative animation studio behind the Pink Panther, brought Charlie to life. When the first commercial debuted, Charlie was an instant hit, going on to star in more than 80 commercials.

About StarKist
StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States. A category leader in innovation, StarKist® was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly seasoned tuna; and, a dolphin-safe policy.  As America's favorite tuna, StarKist represents a tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today.  StarKist Co. is a subsidiary of the Dongwon Group.

 

SOURCE StarKist Co.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...