Welcome!

News Feed Item

StarKist® Brings 'Charlie® The Tuna' Back To The Small Screen

-- StarKist® teams up with renowned animator Steve 'Spaz' Williams to give the iconic spokes-tuna a modern look and invites consumers to have 'your lunch, your way' with single serve Tuna Creations® --

PITTSBURGH, Jan. 10, 2014 /PRNewswire/ -- StarKist's beloved Charlie® the Tuna is swimming back into the television advertising spotlight as a classic hipster with a fresh new look. The leading tuna brand is reintroducing the jive-talking tuna in 3D animation as the starring voice of a new "My Lunch. My Way. My Creations.™" campaign, inviting consumers to add personalized flavor variety to lunch with the brand's seasoned Tuna Creations® pouch line.

StarKist enlisted the directorial assistance of renowned animator and visual effects supervisor, Steve "Spaz" Williams, to reintroduce Charlie with modern 3D animation that still harkens back to the classic character that was developed more than 50 years ago.

"Since Charlie's debut in 1961, his red hat, trendy glasses and cool mannerisms have made him a true pop culture icon, and now for the first time in more than a decade, Charlie is reclaiming his starring role in our advertising campaign in a big way," said Mike Brookhart, Director of Marketing, StarKist.  "The return of Charlie as the 'Star' marks an evolution in our brand.  We are staying true to the classic StarKist taste consumers know and trust, while highlighting the newest individual flavors of our complete StarKist Tuna Creations product line for delicious, convenient and better-for-you lunch options."

New Look to a Classic Icon

StarKist and its lead agency, Harrisburg, PA based Pavone Inc., teamed up with Buffalo, NY based animation studio, IBC Digital and Cornerstone Pictures, to bring the Charlie the Tuna animation to life. To make an even larger than life splash, the brand recruited Director Steve "Spaz" Williams – the lead graphics animator and visual effects supervisor on famed movies such as Jurassic Park, Jumangi, Terminator 2, Return of the Jedi, among others – to direct the final product. "It doesn't get much more iconic in the animated ad world than a classic like Charlie the Tuna," said Williams. "I was thrilled to work with StarKist, IBC Digital and Cornerstone Pictures to bring one of the most identifiable characters to life in a fresh way, while staying true to Charlie's unique style."

To retain the classic look, tone and personality of the beloved original, character sketches from the very first Charlie the Tuna were studied and used to create the "new" version using 3D animation. The :15 and :30 second television spots showcase a contemporary office atmosphere, featuring Charlie providing flavorful salad solutions to make "your lunch, your way" with single serve Tuna Creations. While the ad has a modern feel, it also evokes a sense of familiar nostalgia with Charlie delivering his iconic catchphrase: "Tell 'em Charlie sent ya!"

Charlie Brings His 'Good Taste' to Social Media

In addition to advertising, Charlie will take a lead role in StarKist's social media presence, hosting a highly visual and engaging Facebook game—"Charlie's Brain Pleasers". From now until February 3rd consumers can 'like' StarKist on Facebook to unlock Tuna Creations-inspired mini games for a chance to win a $500 Visa Gift Card each week. Games include, "Ranch Memory Mash", "Lemon Pepper Quick Pick", "Hickory Smoked Smoke Screen", "Sweet & Spicy Simon Says" and "Herb & Garlic Winning Combo". The game will be supported via Facebook Like ads, digital display banners and a FSI.

Visit www.StarKist.com to learn more about new Single Serve StarKist Tuna Creations® products, be sure to become a StarKist fan at www.Facebook.com/StarKist, and check out "Charlie's Brain Pleasers", as well as follow us on Twitter @StarKistCharlie and Pinterest www.pinterest.com/StarKist.

About Charlie the Tuna
Created in 1961, StarKist's Charlie® the Tuna was the brain-fish of notable character creators, Tom Rogers and the Leo Burnett agency. Initial character design for animation was done by the legendary director and animator Chuck Jones of Warner Brothers, and DePatie-Freleng Studios, the creative animation studio behind the Pink Panther, brought Charlie to life. When the first commercial debuted, Charlie was an instant hit, going on to star in more than 80 commercials.

About StarKist
StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States. A category leader in innovation, StarKist® was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly seasoned tuna; and, a dolphin-safe policy.  As America's favorite tuna, StarKist represents a tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today.  StarKist Co. is a subsidiary of the Dongwon Group.

 

SOURCE StarKist Co.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.