Welcome!

News Feed Item

Switch SUPERNAP Executive Presents the Future of Cloud-Based Entertainment at StoryTech(TM) Impact! Conference

Leaders From the Entertainment and Technology Industries Tour SUPERNAP

LAS VEGAS, NV--(Marketwired - January 10, 2014) - Industry storytellers and brand leaders from the entertainment and technology industries gathered on Tuesday, January 7, 2014 at the StoryTech Impact! Conference hosted within the 2014 International CES. The progressive half-day event, sponsored by Switch SUPERNAP, presented the five most relevant trends for 2014 in media, technology and entertainment. The conference is a reflection of the rapidly changing landscape of technology and storytelling.

Switch SUPERNAP Executive Vice President of Cloud and StoryTech Impact! Keynote Presenter Jason Mendenhall provided a view into the future of cloud-based entertainment. Mendenhall highlighted how the cloud is changing the content value chain, from pre-production to post and distribution, by maximizing efficiency and enabling anytime, anywhere distribution of assets and programming while improving delivery and providing an enhanced user experience.

"The event was a tremendous success. StoryTech Impact! gathered together the most influential leaders from the entertainment and technology industries that are embracing the new paradigms of content creation and delivery," said Mendenhall. "As the media and entertainment industry continues to evolve, thought leaders need to work collaboratively to continue the evolution of the industry."

Mendenhall, a global thought leader on cloud technologies, oversees the Switch C.U.B.E (Cloud Ubiquitous Business Exchange). Switch C.U.B.E delivers the most comprehensive technology and cloud ecosystem in the market to clients. Switch SUPERNAPS provide unrivaled independent solutions for colocation, connectivity, cloud and collaboration ecosystems with unprecedented connection speeds, data storage and bandwidth.

Switch SUPERNAP hosted StoryTech Impact! attendees for a private tour of the SUPERNAP facilities. Attendees had the opportunity to tour the world's leader in data center ecosystem design, development and mission critical operations and gain insight on how the SUPERNAP currently integrates technologies and platforms from around the globe that drive the media and entertainment landscape.

"Switch SUPERNAP has created a collaborative applied services ecosystem around media and entertainment that is changing the way the entertainment industry, broadcast television, movie production studios and online outlets create and deliver content," said Mendenhall. "We wanted to share with attendees the immediate benefits from the technologies we are now inventing and offering at the SUPERNAP. It is a game-changer and is shifting the way these companies meet the demands of their consumers."

Switch SUPERNAP is an independent, privately-held company driving innovation in the technology infrastructure industry. They represent innovation, security and reliability for more than 1,000 global clients, from sophisticated startups to Fortune 100 powerhouses.

"Las Vegas and Switch SUPERNAP offers Hollywood studios, news and entertainment outlets the creative environment and technology needed to grow the industry," said StoryTech Co-Founder and Managing Partner Brian Seth Hurst. "Switch SUPERNAP delivers tremendous value along every point of the content value chain and enables Hollywood to be more efficient."

Although the move to a more centralized and digitized environment has been challenging for some mainstream film, television and media companies, it is the future. Today, digital advertising and computer generated imagery are multi-billion dollar industries.

"These are unique organizations and individuals attending the StoryTech Impact! Conference. They get the bigger picture and become the market leaders," said Mendenhall. "Our task is to continue to tell this story among the storytellers and brand leaders from the entertainment and technology industries."

Jason Mendenhall also participated in the Digital Health Summit on the Radical Hospital panel on January 9, 2014. The panel of experts discussed radical technologies making their way into today's hospitals, how these innovations are changing the way medicine is practiced and how they save money and lives.

About Switch SUPERNAP

Switch SUPERNAP is the world's leader in data center ecosystem design, development and mission critical operations, providing unrivaled independent solutions for colocation, connectivity, cloud and collaboration ecosystems. They represent innovation, security and reliability for more than 1,000 global clients, from sophisticated startups to Fortune 100 powerhouses.

Rob Roy, CEO and founder of Switch, is the technology inventor and designer of the SUPERNAPS. Rob Roy's 218 patented and patent pending claims on data center systems, designs and related industry technologies, have changed the technology landscape. For more information about Switch SUPERNAP, please visit www.supernap.com.

About CEA/International CES

The International CES is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years -- the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world's business leaders and pioneering thinkers to a forum where the industry's most relevant issues are addressed. Follow CES online at www.CESweb.org.

Below image: Brian Seth Hurst, StoryTech co-founder and managing partner (left) and Jason Mendenhall, Switch SUPERNAP executive vice president of cloud and StoryTech Impact! keynote presenter (right). Photo courtesy of StoryTech and Brian Seth Hurst.

The following files are available for download:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...