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Switch SUPERNAP Executive Presents the Future of Cloud-Based Entertainment at StoryTech(TM) Impact! Conference

Leaders From the Entertainment and Technology Industries Tour SUPERNAP

LAS VEGAS, NV--(Marketwired - January 10, 2014) - Industry storytellers and brand leaders from the entertainment and technology industries gathered on Tuesday, January 7, 2014 at the StoryTech Impact! Conference hosted within the 2014 International CES. The progressive half-day event, sponsored by Switch SUPERNAP, presented the five most relevant trends for 2014 in media, technology and entertainment. The conference is a reflection of the rapidly changing landscape of technology and storytelling.

Switch SUPERNAP Executive Vice President of Cloud and StoryTech Impact! Keynote Presenter Jason Mendenhall provided a view into the future of cloud-based entertainment. Mendenhall highlighted how the cloud is changing the content value chain, from pre-production to post and distribution, by maximizing efficiency and enabling anytime, anywhere distribution of assets and programming while improving delivery and providing an enhanced user experience.

"The event was a tremendous success. StoryTech Impact! gathered together the most influential leaders from the entertainment and technology industries that are embracing the new paradigms of content creation and delivery," said Mendenhall. "As the media and entertainment industry continues to evolve, thought leaders need to work collaboratively to continue the evolution of the industry."

Mendenhall, a global thought leader on cloud technologies, oversees the Switch C.U.B.E (Cloud Ubiquitous Business Exchange). Switch C.U.B.E delivers the most comprehensive technology and cloud ecosystem in the market to clients. Switch SUPERNAPS provide unrivaled independent solutions for colocation, connectivity, cloud and collaboration ecosystems with unprecedented connection speeds, data storage and bandwidth.

Switch SUPERNAP hosted StoryTech Impact! attendees for a private tour of the SUPERNAP facilities. Attendees had the opportunity to tour the world's leader in data center ecosystem design, development and mission critical operations and gain insight on how the SUPERNAP currently integrates technologies and platforms from around the globe that drive the media and entertainment landscape.

"Switch SUPERNAP has created a collaborative applied services ecosystem around media and entertainment that is changing the way the entertainment industry, broadcast television, movie production studios and online outlets create and deliver content," said Mendenhall. "We wanted to share with attendees the immediate benefits from the technologies we are now inventing and offering at the SUPERNAP. It is a game-changer and is shifting the way these companies meet the demands of their consumers."

Switch SUPERNAP is an independent, privately-held company driving innovation in the technology infrastructure industry. They represent innovation, security and reliability for more than 1,000 global clients, from sophisticated startups to Fortune 100 powerhouses.

"Las Vegas and Switch SUPERNAP offers Hollywood studios, news and entertainment outlets the creative environment and technology needed to grow the industry," said StoryTech Co-Founder and Managing Partner Brian Seth Hurst. "Switch SUPERNAP delivers tremendous value along every point of the content value chain and enables Hollywood to be more efficient."

Although the move to a more centralized and digitized environment has been challenging for some mainstream film, television and media companies, it is the future. Today, digital advertising and computer generated imagery are multi-billion dollar industries.

"These are unique organizations and individuals attending the StoryTech Impact! Conference. They get the bigger picture and become the market leaders," said Mendenhall. "Our task is to continue to tell this story among the storytellers and brand leaders from the entertainment and technology industries."

Jason Mendenhall also participated in the Digital Health Summit on the Radical Hospital panel on January 9, 2014. The panel of experts discussed radical technologies making their way into today's hospitals, how these innovations are changing the way medicine is practiced and how they save money and lives.

About Switch SUPERNAP

Switch SUPERNAP is the world's leader in data center ecosystem design, development and mission critical operations, providing unrivaled independent solutions for colocation, connectivity, cloud and collaboration ecosystems. They represent innovation, security and reliability for more than 1,000 global clients, from sophisticated startups to Fortune 100 powerhouses.

Rob Roy, CEO and founder of Switch, is the technology inventor and designer of the SUPERNAPS. Rob Roy's 218 patented and patent pending claims on data center systems, designs and related industry technologies, have changed the technology landscape. For more information about Switch SUPERNAP, please visit www.supernap.com.

About CEA/International CES

The International CES is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years -- the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world's business leaders and pioneering thinkers to a forum where the industry's most relevant issues are addressed. Follow CES online at www.CESweb.org.

Below image: Brian Seth Hurst, StoryTech co-founder and managing partner (left) and Jason Mendenhall, Switch SUPERNAP executive vice president of cloud and StoryTech Impact! keynote presenter (right). Photo courtesy of StoryTech and Brian Seth Hurst.

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