Welcome!

News Feed Item

Switch SUPERNAP Executive Presents the Future of Cloud-Based Entertainment at StoryTech(TM) Impact! Conference

Leaders From the Entertainment and Technology Industries Tour SUPERNAP

LAS VEGAS, NV--(Marketwired - January 10, 2014) - Industry storytellers and brand leaders from the entertainment and technology industries gathered on Tuesday, January 7, 2014 at the StoryTech Impact! Conference hosted within the 2014 International CES. The progressive half-day event, sponsored by Switch SUPERNAP, presented the five most relevant trends for 2014 in media, technology and entertainment. The conference is a reflection of the rapidly changing landscape of technology and storytelling.

Switch SUPERNAP Executive Vice President of Cloud and StoryTech Impact! Keynote Presenter Jason Mendenhall provided a view into the future of cloud-based entertainment. Mendenhall highlighted how the cloud is changing the content value chain, from pre-production to post and distribution, by maximizing efficiency and enabling anytime, anywhere distribution of assets and programming while improving delivery and providing an enhanced user experience.

"The event was a tremendous success. StoryTech Impact! gathered together the most influential leaders from the entertainment and technology industries that are embracing the new paradigms of content creation and delivery," said Mendenhall. "As the media and entertainment industry continues to evolve, thought leaders need to work collaboratively to continue the evolution of the industry."

Mendenhall, a global thought leader on cloud technologies, oversees the Switch C.U.B.E (Cloud Ubiquitous Business Exchange). Switch C.U.B.E delivers the most comprehensive technology and cloud ecosystem in the market to clients. Switch SUPERNAPS provide unrivaled independent solutions for colocation, connectivity, cloud and collaboration ecosystems with unprecedented connection speeds, data storage and bandwidth.

Switch SUPERNAP hosted StoryTech Impact! attendees for a private tour of the SUPERNAP facilities. Attendees had the opportunity to tour the world's leader in data center ecosystem design, development and mission critical operations and gain insight on how the SUPERNAP currently integrates technologies and platforms from around the globe that drive the media and entertainment landscape.

"Switch SUPERNAP has created a collaborative applied services ecosystem around media and entertainment that is changing the way the entertainment industry, broadcast television, movie production studios and online outlets create and deliver content," said Mendenhall. "We wanted to share with attendees the immediate benefits from the technologies we are now inventing and offering at the SUPERNAP. It is a game-changer and is shifting the way these companies meet the demands of their consumers."

Switch SUPERNAP is an independent, privately-held company driving innovation in the technology infrastructure industry. They represent innovation, security and reliability for more than 1,000 global clients, from sophisticated startups to Fortune 100 powerhouses.

"Las Vegas and Switch SUPERNAP offers Hollywood studios, news and entertainment outlets the creative environment and technology needed to grow the industry," said StoryTech Co-Founder and Managing Partner Brian Seth Hurst. "Switch SUPERNAP delivers tremendous value along every point of the content value chain and enables Hollywood to be more efficient."

Although the move to a more centralized and digitized environment has been challenging for some mainstream film, television and media companies, it is the future. Today, digital advertising and computer generated imagery are multi-billion dollar industries.

"These are unique organizations and individuals attending the StoryTech Impact! Conference. They get the bigger picture and become the market leaders," said Mendenhall. "Our task is to continue to tell this story among the storytellers and brand leaders from the entertainment and technology industries."

Jason Mendenhall also participated in the Digital Health Summit on the Radical Hospital panel on January 9, 2014. The panel of experts discussed radical technologies making their way into today's hospitals, how these innovations are changing the way medicine is practiced and how they save money and lives.

About Switch SUPERNAP

Switch SUPERNAP is the world's leader in data center ecosystem design, development and mission critical operations, providing unrivaled independent solutions for colocation, connectivity, cloud and collaboration ecosystems. They represent innovation, security and reliability for more than 1,000 global clients, from sophisticated startups to Fortune 100 powerhouses.

Rob Roy, CEO and founder of Switch, is the technology inventor and designer of the SUPERNAPS. Rob Roy's 218 patented and patent pending claims on data center systems, designs and related industry technologies, have changed the technology landscape. For more information about Switch SUPERNAP, please visit www.supernap.com.

About CEA/International CES

The International CES is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years -- the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world's business leaders and pioneering thinkers to a forum where the industry's most relevant issues are addressed. Follow CES online at www.CESweb.org.

Below image: Brian Seth Hurst, StoryTech co-founder and managing partner (left) and Jason Mendenhall, Switch SUPERNAP executive vice president of cloud and StoryTech Impact! keynote presenter (right). Photo courtesy of StoryTech and Brian Seth Hurst.

The following files are available for download:

For more information:

Stacy Garland
[email protected]
916.747.6420

Jennifer Bulotti
[email protected]
916.955.1313

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, discussed how AI can simplify cloud operations. He covered the following topics: why cloud mana...