|By Business Wire||
|January 12, 2014 09:36 PM EST||
The NBCUniversal News Group, one of the most influential and respected news portfolios in the world, and NowThis News, the first exclusively short-form video news network built specifically for mobile and social, have agreed that the News Group will take a minority stake in NowThis News and the two companies will co-produce original short-form news videos to be distributed across mobile and social platforms. Content will be produced by co-located NowThis News and NBCUniversal News Group teams based out of NowThis News's New York City studio.
NowThis News is a news organization that specializes in creating unique, short-form video for audiences across social platforms that include, but aren't limited to, Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Videos are combined into NowThis News's Android and Apple apps and a mobile website, allowing viewers to seamlessly watch updates delivered to their pockets, wherever they are.
As more people consume news and information on mobile and social media, this collaboration will capitalize on the News Group's world-class news operations and NowThis News's approach to original, short-form storytelling to reach the next generation of users.
"We know that news consumption among younger audiences continues to grow, but in order to reach that audience, we need to continue to create video for the platforms they use most. NowThis News does exactly that -- delivering relevant news stories for the mobile and social platforms that resonate with this audience," said Patricia Fili-Krushel, Chairman of the NBCUniversal News Group. "We're excited to incorporate this relationship into our overall strategy -- to innovate inside and outside the company -- positioning the News Group for future success."
Kenneth Lerer, NowThis News's Co-Founder and Manager Director of Lerer Ventures, said, "By working together, the NBCUniversal News Group and NowThis News can learn from each other and build a great digital news experience that's a win-win for the new news consumer who wants all video, all the time, built for social and mobile. This partnership allows us to showcase our shared vision of combining the world's strongest news brands with NowThis News to super serve consumers."
NBCUniversal News Group and NowThis News will collaborate to create original, short-form videos that fit where the audience lives. The teams will co-produce content for TODAY, MSNBC, NBC News and CNBC such as:
Mashups: Covering daily political, pop culture, or business news
Explainers: Breaking down business, political or financial news
"Our partnership with NowThis News is another example of our commitment to emerging platforms so that our advertising partners can increase their audience reach,” said Linda Yaccarino, President, Advertising Sales, NBCUniversal. “With this collaboration we have the ability to innovate and harness the power of compelling video and create campaigns that resonate more strongly with consumers.”
The partnership represents the latest in a series of moves that the NBCUniversal News Group, whose digital assets include NBCNews.com, msnbc.com, TODAY.com, and CNBC.com has made in the digital space. Together these assets reach more than 70M unique users. Recently, the News Group also announced an investment and content partnership with Kara Swisher and Walt Mossberg's new venture, Revere Digital, launched a new msnbc.com, created new original video units for NBC News and CNBC and acquired live stream video platform, Stringwire.
NBCUniversal News Group
The NBCUniversal News Group is one of the most influential and respected portfolios of on-air and digital news properties in the world, reaching over 147 million people each month.
The Group includes NBC News, a broadcast leader of global news and information for over 75 years and home to such respected programs as "NBC Nightly News with Brian Williams," "Today," "Meet the Press," and “Dateline;” MSNBC, the premiere destination for in-depth analysis of daily headlines, insightful political commentary and informed perspectives reaching more than 96 million households worldwide; CNBC, the recognized world leader in business news reaching approximately 395 million homes worldwide as well as The Weather Channel and digital platforms including the NBC News Digital Group, msnbc.com, CNBC.com. The NBCUniversal News Group also extends on its nationwide network of owned and affiliate stations, NBC News and CNBC Radio; as well as MSNBC on Sirius XM radio.
NowThis News is a Lerer Ventures startup and portfolio company that has produced over 10,000 original 6, 15, and 30 second news videos for rapidly growing social and mobile audiences. The company was founded by Huffington Post co-founder and former Chairman Kenneth Lerer, and former Huffington Post CEO Eric Hippeau. From studios in New York, Washington DC, NowThis News produces over 50 daily video updates for Facebook, Instagram, Snapchat, Twitter, Vine, YouTube, All of the NowThis News platforms can be found here: http://www.nowthisnews.com/whatsup
Lerer Ventures is a New York-based, seed stage venture capital fund led by Managing Directors Kenneth Lerer, Eric Hippeau, Ben Lerer and Jordan Cooper. LV invests in founders in the earliest stages of a startup's life, seeking out entrepreneurs with product vision, consumer insight, focused execution and unwavering ambition. Its portfolio includes Buzzfeed, Warby Parker, Thrillist, Percolate, Fullscreen, Food52, Songza, RebelMouse and Refinery29.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 27, 2016 12:00 PM EDT Reads: 468
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 27, 2016 12:00 PM EDT Reads: 1,618
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 27, 2016 12:00 PM EDT Reads: 2,206
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 27, 2016 12:00 PM EDT Reads: 1,918
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 27, 2016 10:45 AM EDT Reads: 2,151
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
May. 27, 2016 10:30 AM EDT Reads: 1,340
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 27, 2016 10:30 AM EDT Reads: 2,184
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 10:00 AM EDT Reads: 2,319
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
May. 27, 2016 10:00 AM EDT Reads: 1,306
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 10:00 AM EDT Reads: 2,383
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 27, 2016 10:00 AM EDT Reads: 1,291
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 27, 2016 10:00 AM EDT Reads: 3,095
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 27, 2016 09:45 AM EDT Reads: 281
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 27, 2016 09:45 AM EDT Reads: 1,045
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
May. 27, 2016 09:45 AM EDT Reads: 2,178