Welcome!

News Feed Item

LightHaus Mobilizes Retailers with Advanced Tools to Analyze the In-Store Shopping Experience and Fuel Innovation that Drives Store Performance

LightHaus™ today introduced new in-store insights features for the LightHaus Visual Customer Intelligence™ (VCI) system, including enhanced traffic-based in-store performance measures that will help retailers garner deeper insights into shopper behavior and store performance. LightHaus offers brick-and-mortar retailers, from small specialty chains to global brands, continuous measurement tools and in-store insights reporting to help them drive sales productivity and store performance. LightHaus made the announcement at the retail industry’s flagship event, the National Retail Federation (NRF) 103rd Annual Convention & EXPO (Retail’s Big Show 2014), being held this week in New York City, from booth 2238.

The need to enhance marketing initiatives, ensure consistency in customer service and boost revenue are the top priorities for retailers today. With the addition of this advanced set of functionality, the LightHaus VCI system offers the broadest suite of video analytics and critical insights into the in-store customer experience to help retailers fuel innovation that drives performance.

Chief executives at leading retailers realize that constant innovation is necessary to survive and in-store customer insights hold the key. Online, retailers have been able to glean customer insights from various digital sources, from social to mobile, to get a statistical view of website traffic, shopping history, and other information to help close the gap between data collected and understanding the needs of the customer. On the other hand, in their brick-and-mortar stores, retailers play a guessing-game, where the only data comes when the customer makes a purchase. The ability to understand the customer experience inside the physical store is much harder to come by, but critical to maintaining a competitive advantage.

“Retailers are in a constant battle to find the right innovations for their customers and for their business, without putting the business at risk. This presents a strong market opportunity that is ripe for tools to measure key elements of the customer experience,” said Virginia Balcom, President & COO, LightHaus. “Our partnerships in markets such as India, Japan, the Middle East and Italy, provide clear evidence that retailers around the world are seeking ways to keep a pulse on customer needs and ensuring they are meeting those needs every day. These new LightHaus VCI features put timely in-store insights in the hands of the people who can make a difference – the store teams.”

It’s crucial for retailers to invest in tools to quickly measure the in-store sales funnel, including in-store customer traffic, browsing by product, category or department, and conversion to purchase, to see the impact of product, marketing and merchandising programs. LightHaus VCI arms brick-and-mortar retailers with the additional context needed to maximize their traffic and conversion programs.

Today, LightHaus announced three new additions to the comprehensive suite of in-store insights in the LightHaus VCI system, supported by advanced video analytics, to fill in the blanks to provide retailers with a deeper understanding of customer shopping behaviors.

Sales Intercepts Measure – This performance indicator allows retailers to drill deeper into specific customer service interactions. With the LightHaus VCI ability to differentiate between employees and customers, retailers can now measure sales associate interaction with customers. For example, retailers can measure how long it took for an employee to greet a customer, or how many customers browsed without receiving sales assistance. In the dynamic retail environment, retailers can determine if associates are delivering consistent customer service or flag situations where customer service targets are not being met, and then make the necessary adjustments in staff scheduling or mix of skills.

Store Insights Reporting – This new web-based reporting feature puts key store performance indicators, including sales transaction, traffic and conversion, into store and regional operations managers’ hands. Specifically designed for busy store management teams that need immediate insights into store performance, LightHaus VCI gives store managers the ability to see and react to what is working in their store, based on specific indicators they need to improve sales productivity and performance. District managers will be able to see how well stores are performing, and can drill down into individual stores to view the in-store shopping funnel: traffic, browsing and conversion, by product, category or department.

Shopping Groups – This component is a new traffic-driven measurement for deeper shopper insights that adds another dimension to current visual analytics that helps retailers determine purchasing power and sales opportunity in the store. Retailers can now get not only a view of the number of people in the store, but also the number of shopping groups and the size of each group. By measuring both individual traffic and shopping groups, retailers can better understand traffic and conversion trends and gain deeper customer insights that allow them to optimize staffing, marketing and merchandising.

These new features will begin rolling out in the first quarter of 2014.

About LightHaus

LightHaus™ fills a previously unmet industry need with its in-store video analytics solutions for retailers. The LightHaus Visual Customer Intelligence™ (VCI) system examines in-store shopping behavior and provides the granular, highly accurate business intelligence retailers require to improve customer service, merchandising and marketing strategies. Anchored by a veteran team from its headquarters in Vancouver, LightHaus supports customers and partners from strategic sites throughout the globe. It brings deep expertise in pioneering innovative technology rollouts to global retail brands.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...