Welcome!

News Feed Item

LightHaus Mobilizes Retailers with Advanced Tools to Analyze the In-Store Shopping Experience and Fuel Innovation that Drives Store Performance

LightHaus™ today introduced new in-store insights features for the LightHaus Visual Customer Intelligence™ (VCI) system, including enhanced traffic-based in-store performance measures that will help retailers garner deeper insights into shopper behavior and store performance. LightHaus offers brick-and-mortar retailers, from small specialty chains to global brands, continuous measurement tools and in-store insights reporting to help them drive sales productivity and store performance. LightHaus made the announcement at the retail industry’s flagship event, the National Retail Federation (NRF) 103rd Annual Convention & EXPO (Retail’s Big Show 2014), being held this week in New York City, from booth 2238.

The need to enhance marketing initiatives, ensure consistency in customer service and boost revenue are the top priorities for retailers today. With the addition of this advanced set of functionality, the LightHaus VCI system offers the broadest suite of video analytics and critical insights into the in-store customer experience to help retailers fuel innovation that drives performance.

Chief executives at leading retailers realize that constant innovation is necessary to survive and in-store customer insights hold the key. Online, retailers have been able to glean customer insights from various digital sources, from social to mobile, to get a statistical view of website traffic, shopping history, and other information to help close the gap between data collected and understanding the needs of the customer. On the other hand, in their brick-and-mortar stores, retailers play a guessing-game, where the only data comes when the customer makes a purchase. The ability to understand the customer experience inside the physical store is much harder to come by, but critical to maintaining a competitive advantage.

“Retailers are in a constant battle to find the right innovations for their customers and for their business, without putting the business at risk. This presents a strong market opportunity that is ripe for tools to measure key elements of the customer experience,” said Virginia Balcom, President & COO, LightHaus. “Our partnerships in markets such as India, Japan, the Middle East and Italy, provide clear evidence that retailers around the world are seeking ways to keep a pulse on customer needs and ensuring they are meeting those needs every day. These new LightHaus VCI features put timely in-store insights in the hands of the people who can make a difference – the store teams.”

It’s crucial for retailers to invest in tools to quickly measure the in-store sales funnel, including in-store customer traffic, browsing by product, category or department, and conversion to purchase, to see the impact of product, marketing and merchandising programs. LightHaus VCI arms brick-and-mortar retailers with the additional context needed to maximize their traffic and conversion programs.

Today, LightHaus announced three new additions to the comprehensive suite of in-store insights in the LightHaus VCI system, supported by advanced video analytics, to fill in the blanks to provide retailers with a deeper understanding of customer shopping behaviors.

Sales Intercepts Measure – This performance indicator allows retailers to drill deeper into specific customer service interactions. With the LightHaus VCI ability to differentiate between employees and customers, retailers can now measure sales associate interaction with customers. For example, retailers can measure how long it took for an employee to greet a customer, or how many customers browsed without receiving sales assistance. In the dynamic retail environment, retailers can determine if associates are delivering consistent customer service or flag situations where customer service targets are not being met, and then make the necessary adjustments in staff scheduling or mix of skills.

Store Insights Reporting – This new web-based reporting feature puts key store performance indicators, including sales transaction, traffic and conversion, into store and regional operations managers’ hands. Specifically designed for busy store management teams that need immediate insights into store performance, LightHaus VCI gives store managers the ability to see and react to what is working in their store, based on specific indicators they need to improve sales productivity and performance. District managers will be able to see how well stores are performing, and can drill down into individual stores to view the in-store shopping funnel: traffic, browsing and conversion, by product, category or department.

Shopping Groups – This component is a new traffic-driven measurement for deeper shopper insights that adds another dimension to current visual analytics that helps retailers determine purchasing power and sales opportunity in the store. Retailers can now get not only a view of the number of people in the store, but also the number of shopping groups and the size of each group. By measuring both individual traffic and shopping groups, retailers can better understand traffic and conversion trends and gain deeper customer insights that allow them to optimize staffing, marketing and merchandising.

These new features will begin rolling out in the first quarter of 2014.

About LightHaus

LightHaus™ fills a previously unmet industry need with its in-store video analytics solutions for retailers. The LightHaus Visual Customer Intelligence™ (VCI) system examines in-store shopping behavior and provides the granular, highly accurate business intelligence retailers require to improve customer service, merchandising and marketing strategies. Anchored by a veteran team from its headquarters in Vancouver, LightHaus supports customers and partners from strategic sites throughout the globe. It brings deep expertise in pioneering innovative technology rollouts to global retail brands.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...