Welcome!

News Feed Item

Sentiment Raises £1 Million to Take Social to the Contact Centre

LONDON, January 13, 2014 /PRNewswire/ --

Sentiment, (the trading name of Macranet Ltd), the social intelligence and engagement platform, announced today it has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall plc. The funding will accelerate the company's growth strategy.

Sentiment will use the financing to increase investment in its market leading social intelligence and engagement platform, invest in additional sales and marketing resources and expand its global reach.

"Billions of conversations are generated every day in social media. Intelligence into this is critical for organisations, however, over the past 18 months we have seen a shift from pure analysis requirements to actual customer engagement," commented Leon Chaddock, CEO of Sentiment.  "By deploying Sentiment companies have recognised they can both generate new business and retain existing customers at scale, providing direct and tangible ROI."

Sentiment's SaaS platform provides teams with the capabilities to analyse, drill down and respond in real-time to critical conversations across Social Media including Facebook and Twitter.

The platform is currently used by 200 companies across the globe including Alitalia, Deutsche Bank, The Environment Agency, PR Newswire and Peer 1 Hosting. Sentiment was founded in 2007 and as is based in Farnborough, UK.

In conjunction with the funding, Sentiment announced the appointment of Elderstreet co-founder and managing director Michael Jackson to the Sentiment board of directors as chairman. Michael was previously chairman of FTSE 100 companies The Sage Group plc and PartyGaming plc.

The deal was led by William Horlick of Elderstreet who stated: "Elderstreet are delighted to have invested in Sentiment. We believe their market leading technology coupled with the partnership with Netcall in the contact centre market will help to grow the business rapidly."

"Our vision has always been to provide organisations with real understanding and value from social media," noted Leon Chaddock, founder and CEO of Sentiment. "We are thrilled to be partnered with Elderstreet and Netcall to accelerate this process."

About Sentiment

Sentiment is a Farnborough (UK) based cloud platform provider. Its technology enables companies to effectively incorporate social as a business channel, giving them insight into customers' social activity and a highly effective way of engaging with them directly. The platform can be used across the whole customer life cycle, from acquisition to retention as well as providing intelligence on customer sentiment on products and services. Sentiment clients have seen a tangible ROI from its technology that has helped with new revenue generation, increased customer retention rates and higher levels of customer satisfaction.

Sentiment has over 200 customers including Alitalia, Deutsche Bank, The Environment Agency, PR Newswire and Peer 1 Hosting.

For further information please see http://www.sentimentmetrics.com

About Elderstreet Investments

Elderstreet Investments is a London based UK venture capital firm investing in early stage and development capital for UK growing businesses. Founded in 1990, Elderstreet has invested over £100 million in over 100 investments. Elderstreet  provide funding for MBOs and development capital in most industry sectors with investments typically in the range of £0.5 and £2m and have a specialist technology practice investing in the software and computer services market. For more information on Elderstreet and its investments, visit http://www.elderstreet.com.

About Netcall plc

Netcall is a UK company quoted on the AIM market of the London Stock Exchange. Netcall's software product suite provides compelling business process solutions for end-to-end customer engagement, incorporating intelligent contact handling, workforce management, business process management, customer relationship management and enterprise content management. Our target markets comprise organisations of all sizes, including many blue-chip companies with global contact centre operations. The Netcall software platform helps organisations meet the growing demands of their customers and prospects whilst improving internal efficiencies, thereby increasing profitability and customer satisfaction.

Netcall's customer base contains over 700 organisations in both the private and public sectors. These include over 65% of the NHS Acute Health Trusts, major telecoms operators such as BT and leading organisations including Interflora, Lloyds, Cineworld, Interserve, Prudential, British Sugar and Thames Water.

For further information, please consult the Netcall website: http://www.netcall.com

Contact: Marc Duke, Marketing Director, T: +44(0)7764-950-953


SOURCE Sentiment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
"We have several customers now running private clouds. They're not as large as they should be but it's getting there. The adoption challenge has been pretty simple. Look at the world today of virtualization vs cloud," stated Nara Rajagopalan, CEO of Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.