News Feed Item

Birlasoft Storms into $75 Billion Market by Acquiring CRM Cloud Partner

NEW DELHI, January 13, 2014 /PRNewswire/ --

Company to deliver enhanced "end customer experience" by acquiring premium Salesforce.com partner

Birlasoft, the IT services arm of the CK Birla group and a global Information Technology Services provider present across US, UK, Europe and APAC, has announced the acquisition of EnablePath, a fast growing CRM solutions provider and Salesforce.com Gold Cloud Alliance Partner based in Atlanta, USA. With this acquisition Birlasoft aims to drive specialized expertise in strategic high-end business consulting, cloud transition, implementation, integration and app exchange services developed on the Salesforce.com platform to provide full-suite of solutions around sales, service, marketing and related cloud environments value chain, in the enterprise and commercial mid-market segments.

     (Logo: http://photos.prnewswire.com/prnh/20130923/642400 )

     (Logo: http://photos.prnewswire.com/prnh/20140113/663300 )

This  acquisition is a part of larger strategy of Birlasoft to leverage the shift in enterprises from 'build model' to business process led 'consume model' and a focus on 'IT outcome' to 'business outcome' based services enabled by technology disruptions like cloud, analytics and mobility. 

Amita Birla, Chairman, Birlasoft said, "There has been a significant advancement in the technology world with new, disruptive technologies available not only to enable but to drive businesses in today's rapidly changing market environment. Even at the CK Birla group companies, we see the need for cost optimization, faster time to market, improved post sales service and enhanced analytics for planning and execution. These insights have given Birlasoft, our IT arm, a headstart in identifying these trends ahead of time and I see great value in its solution portfolio, customer engagement model and acquire & align strategy."

While Birlasoft has been serving  top Fortune clients in the  sales to post sales service value chain around business applications like CRM, SCM, ERP and related solutions around HCM, QA and Analytics, the company formulated the strategy to enable clients with best-of-the-breed new generation technology solutions across business value chain from enquiry to order to cash to customer service. With CRM needing to be integrated in the sales to service value chain, cloud being one of the disruptive technologies and Salesforce.com being the frontrunner as the integration platform, Birlasoft has decided   to make first investment in this space.

Commenting on the acquisition Preeti Das, CEO, Birlasoft said, "Delivering enhanced end customer experience with 'Speed and Predictability' is a chosen path for Birlasoft. The acquisition of premium Salesforce.com partner EnablePath by Birlasoft brings together strengthened solution capabilities, high end consulting expertise and channel management expertise." She further added "Birlasoft would continue to innovative and strengthen solution capabilities through acquisitions and alliances to address the burgeoning demand of specialized solution expertise by different industry segments."

Elaborating on the acquisition Riddle Ernie, President, EnablePath said, "This uniquely positioned entity will provide significant added capabilities in all aspects of Cloud Computing Consulting and Services. Birlasoft's elite customer base, global footprint, ability to scale and financial strength would allow us to address larger opportunities and  to capitalize this fast growing market.Customers will benefit from the combined value of high-end Cloud consulting services from EnablePath along with strong global delivery and support capability from Birlasoft."

Birlasoft is an established global technology solution provider catering to Fortune customers. Leading industry analysts like Forrester and Gartner have recognized Birlasoft's capabilities and mentioned Birlasoft in their industry reports. Industry associations recognized Birlasoft in the global top 100 club of IT solution providers twice in the year 2013 - Global Services 100 and Global Outsourcing 100 list. In 2013, Birlasoft has also been certified as ISO 27001:2005 for best practices in Information Security.


  • Premium Salesforce.com Gold Cloud Alliance Partnership
  • Strong vertical alignment in similar industries
  • Long term customer relationship through robust quality and processes
  • Specialized solutions capabilities in Marketing, Sales, Service Cloud and adjacencies like ServiceMax, CPQ, Chatter
  • High-end architects and developers

About Birlasoft

Birlasoft, part of 150-year-old multi-billion dollar CK Birla Group, enables clients in Manufacturing, Banking & Financial Services, Insurance, Media & Healthcare industry, to become competitive in their business by providing value-based information technology services, in onshore, offshore and near-shore models. Birlasoft's portfolio of services includes Enterprise Application Services, Custom Application Services and Specialized services like Testing, Analytics and Mobility. Birlasoft's robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma, SEI CMMI Level 5 and a secure services framework. Birlasoft has presence across US, UK, Europe, APAC including India. For further information, visit http://www.Birlasoft.com

About Enablepath

Headquartered in Atlanta GA, EnablePath is a Salesforce.com Gold Cloud Alliance Partner that was founded in 2006. EnablePath focuses exclusively on the Cloud Computing marketplace and the SFDC Ecosystem, and has served customers across US across industries including Financial Services, Healthcare, Manufacturing, Media and Technology. EnablePath has an experienced team of SFDC Certified Consultants and focuses on providing specialized, quality oriented consulting services and support for its clients in the Sales, Service, Marketing and related Cloud environments, in the Commercial Mid-Market & Enterprise segments. Enable has been growing at an average rate of 65% year on year and has successfully completed more than 2000 CRM projects. For further information, visit http://www.enablepath.com

For further information please contact:

Tanuj Kumar Singh | Birlasoft | +91-8800503444 | [email protected]com

Rudra Bose | Genesis Burson - Marsteller | +91-9811626585 |  [email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...