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Deckers Outdoor Corporation Extends Selling and Point of Sale to the Aisle with VeriFone Hardware and Software

NRF 2014 Booth #2855 - - VeriFone Systems, Inc. (NYSE: PAY), announced today that Deckers Outdoors Corporation (NASDAQ: DECK) has implemented VeriFone mobile retailing hardware and software to fulfill its omni-channel initiative at 40 UGG Australia brand store locations. The solution enables store associates to accept payments from the sales floor and sell out of stock products available online through its integration with an ecommerce platform from Demandware.

VeriFone's GlobalBay Retailing solution is providing Deckers with the ability to bring the power of  ...

VeriFone's GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle in UGG Australia stores. VeriFone's PAYware Mobile secure payment sled enables payment acceptance through the iPad mini, and VeriShield Protect provides end-to-end encryption of consumer card data. (Photo: Business Wire)

The VeriFone GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle, enabling sales associates to better engage consumers, fulfill their requirements and complete transactions with full end to end credit card security. The solution’s seamless integration with the Demandware ecommerce platform enables store associates to also sell out of stock products in the aisle that are available on the store’s website.

“We are not a technology company, but we need to utilize technology to enhance the customer’s engagement with the UGG brand. Our implementation of GlobalBay, which we call Infinite UGG, enables our associates to have a deeper, more meaningful interaction with customers while fulfilling their demands for products—anywhere, anytime—in a seamless, secure and elegant manner,” said Gerard Marceda, vice president of North America Retail for Deckers. “Customers are delighted, and that’s our ultimate goal.”

The VeriFone solution delivers an omni-channel experience that is PCI compliant and satisfies consumer demands to keep credit card information safe from theft. The solution includes the PAYware Mobile secure payment sled, which enables payment acceptance through the iPad mini, and VeriShield Protect for end-to-end encryption. It is configurable by Deckers and offers deployment speed and flexibility.

“With VeriFone GlobalBay Retailing, sales associates not only have an opportunity to ‘save the sale,’ but to also leverage mobile technology to provide product details, images and relevant information anywhere in the store,” said Jeff Wakefield, vice president of Business Development and Strategic Initiatives for VeriFone.

In addition to enhanced sales capabilities and customer experience, the VeriFone GlobalBay solution also provides Deckers with a channel it can use to remotely provide employees with training videos and other types of informational content in real time.

Additional Resources

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc

This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs and on currently available competitive, financial and economic data and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc., including many factors beyond our control. These risks and uncertainties include, but are not limited to, those associated with: the successful implementation of the VeriFone GlobalBay Retailing solution with Deckers, execution of our strategic plan and business initiatives and whether the expected benefits of our plan and initiatives are achieved, short product cycles and rapidly changing technologies, our ability to maintain competitive leadership position with respect to our payment solution offerings, our assumptions, judgments and estimates regarding the impact on our business of the continued uncertainty in the global economic environment and financial markets, our ability to successfully integrate acquired businesses into our business and operations, our ability to protect against fraud, the status of our relationship with and condition of third parties such as our contract manufacturers, distributors and key suppliers upon whom we rely in the conduct of our business, our dependence on a limited number of customers, the conduct of our business and operations internationally, our ability to effectively hedge our exposure to foreign currency exchange rate fluctuations, and our dependence on a limited number of key employees. For a further list and description of the risks and uncertainties affecting the operations of our business, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. The forward-looking statements speak only as of the date such statements are made. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

About Deckers Outdoor Corporation (

Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 105 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Celebrating the 40th anniversary of its founding in 2013, Deckers Outdoor has a history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

About VeriFone Systems, Inc. (

VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

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