Welcome!

News Feed Item

Kronos Global Survey Finds that U.S. Retailers Think of the Workforce as a Competitive Advantage More than Other Regions

A new survey titled “The State of the Workforce in Retail: Taking a Global View” commissioned by Kronos Incorporated and independently conducted by Aberdeen Group reveals that when compared to other countries, the U.S. leads in understanding that the workforce is more than just an expense but rather a competitive advantage. The survey also shows that retailers that focus on their workforce as a competitive advantage lead in key outcomes such as lower turnover, absenteeism, and overtime.

News Facts

  • “The State of the Workforce in Retail: Taking a Global View” surveyed managers, directors, and senior executives within more than 220 retail organizations across four regions – U.S., Western Europe, China, and Mexico/Brazil.
  • When asked how they view their workforce, 45 percent of U.S. respondents describe the workforce as a competitive advantage followed by Mexico/Brazil, Western Europe, and China at 30, 25, and 10 percent respectively. Though moving at a slower pace than the U.S., the survey shows that retailers in every region have stopped categorizing the workforce as merely a cost and are evolving their view of how the workforce can contribute to the overall business success. And retailers that view their workforce as a competitive advantage have lower turnover, absenteeism, and overtime expense by 19, 25, and 42 percent respectively.
  • The survey also finds that organizational goals clearly shape how retailers view their workforce. In the U.S., retailers rate improving the customer experience and loyalty as the top two business goals, at 68 and 40 percent respectively, and they also view their workforce mostly as a competitive advantage. Whereas retailers in China and Mexico/Brazil are most focused on labor productivity, rating it as their number one business goal at 54 and 55 percent respectively and are more likely to view their workforce as a flexible asset or a resource.
  • When it comes to building a brand, U.S. retailers rely on the customer experience more than any other region, with 65 percent stating it is the top factor influencing brand value. In other regions, product quality is as the highest factor influencing brand value, with 56, 62, and 63 percent of respondents from Western Europe, China, and Mexico/Brazil respectively rating it as most important for influencing brand value.
  • According to the survey, retailers around the world are starting to better understand the role of workforce management technology in mitigating more than just compliance risk. All regions recognize that these tools can put the right person in the right place at the right time to help meet consumer demand, drive sales, and improve overall operational excellence. And majority of U.S. respondents – at 53 percent – identify supporting customer satisfaction as a top goal for workforce management solutions.

Supporting Quotes

  • Liz Moughan, director, retail and hospitality practice group, Kronos
    “This survey confirms what we have known intuitively for some time. The U.S. market has evolved to an extent where retailers understand that the workforce is a competitive advantage because the margin of error when it comes to customer service is shrinking dramatically. Consequently, U.S. retailers have adopted more advanced tools to ensure a productive and engaged workforce that helps them stay ahead of the competition. While the focus outside of the U.S. has not been as strong on the customer experience, retailers around the world are beginning to understand the strategic significance of the workforce in achieving business goals.”

Supporting Resources

  • Kronos made this announcement from the National Retail Federation’s (NRF) 103rd Annual Convention and Expo being in held in New York from Jan. 12-15. Kronos is exhibiting in booth #2939.
  • Connect with Kronos via Facebook, Twitter, Google+, LinkedIn, and YouTube.
  • Subscribe to our workforce management blogs.
  • Take a look at the lighter side of workforce management in our Time Well Spent cartoons.

About Kronos Incorporated

Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organizations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimize compliance risk, and improve workforce productivity. Learn more about Kronos industry-specific time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications at www.kronos.com. Kronos: Workforce Innovation That Works.

© 2014 Kronos Incorporated. Kronos is a registered trademark and Workforce Innovation That Works is a trademark of Kronos Incorporated or a related company. All other trademarks are property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.