Welcome!

News Feed Item

Kronos Global Survey Finds that U.S. Retailers Think of the Workforce as a Competitive Advantage More than Other Regions

A new survey titled “The State of the Workforce in Retail: Taking a Global View” commissioned by Kronos Incorporated and independently conducted by Aberdeen Group reveals that when compared to other countries, the U.S. leads in understanding that the workforce is more than just an expense but rather a competitive advantage. The survey also shows that retailers that focus on their workforce as a competitive advantage lead in key outcomes such as lower turnover, absenteeism, and overtime.

News Facts

  • “The State of the Workforce in Retail: Taking a Global View” surveyed managers, directors, and senior executives within more than 220 retail organizations across four regions – U.S., Western Europe, China, and Mexico/Brazil.
  • When asked how they view their workforce, 45 percent of U.S. respondents describe the workforce as a competitive advantage followed by Mexico/Brazil, Western Europe, and China at 30, 25, and 10 percent respectively. Though moving at a slower pace than the U.S., the survey shows that retailers in every region have stopped categorizing the workforce as merely a cost and are evolving their view of how the workforce can contribute to the overall business success. And retailers that view their workforce as a competitive advantage have lower turnover, absenteeism, and overtime expense by 19, 25, and 42 percent respectively.
  • The survey also finds that organizational goals clearly shape how retailers view their workforce. In the U.S., retailers rate improving the customer experience and loyalty as the top two business goals, at 68 and 40 percent respectively, and they also view their workforce mostly as a competitive advantage. Whereas retailers in China and Mexico/Brazil are most focused on labor productivity, rating it as their number one business goal at 54 and 55 percent respectively and are more likely to view their workforce as a flexible asset or a resource.
  • When it comes to building a brand, U.S. retailers rely on the customer experience more than any other region, with 65 percent stating it is the top factor influencing brand value. In other regions, product quality is as the highest factor influencing brand value, with 56, 62, and 63 percent of respondents from Western Europe, China, and Mexico/Brazil respectively rating it as most important for influencing brand value.
  • According to the survey, retailers around the world are starting to better understand the role of workforce management technology in mitigating more than just compliance risk. All regions recognize that these tools can put the right person in the right place at the right time to help meet consumer demand, drive sales, and improve overall operational excellence. And majority of U.S. respondents – at 53 percent – identify supporting customer satisfaction as a top goal for workforce management solutions.

Supporting Quotes

  • Liz Moughan, director, retail and hospitality practice group, Kronos
    “This survey confirms what we have known intuitively for some time. The U.S. market has evolved to an extent where retailers understand that the workforce is a competitive advantage because the margin of error when it comes to customer service is shrinking dramatically. Consequently, U.S. retailers have adopted more advanced tools to ensure a productive and engaged workforce that helps them stay ahead of the competition. While the focus outside of the U.S. has not been as strong on the customer experience, retailers around the world are beginning to understand the strategic significance of the workforce in achieving business goals.”

Supporting Resources

  • Kronos made this announcement from the National Retail Federation’s (NRF) 103rd Annual Convention and Expo being in held in New York from Jan. 12-15. Kronos is exhibiting in booth #2939.
  • Connect with Kronos via Facebook, Twitter, Google+, LinkedIn, and YouTube.
  • Subscribe to our workforce management blogs.
  • Take a look at the lighter side of workforce management in our Time Well Spent cartoons.

About Kronos Incorporated

Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organizations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimize compliance risk, and improve workforce productivity. Learn more about Kronos industry-specific time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications at www.kronos.com. Kronos: Workforce Innovation That Works.

© 2014 Kronos Incorporated. Kronos is a registered trademark and Workforce Innovation That Works is a trademark of Kronos Incorporated or a related company. All other trademarks are property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...