|By Business Wire||
|January 13, 2014 10:03 AM EST||
Most shoppers don’t know it, but their in-store experiences are about to get a whole lot better. The combination of mobile wallets, Bluetooth Low Energy (BLE) devices (also called “beacons”), and the retailer’s point-of-sale terminal is enabling a new class of customer-retailer interactions. The partnership between iMobile3 and Twocanoes is at the forefront in making the promise of close-proximity, location-based mobile offers and payment a reality.
iMobile3 today released the US Patent Pending, Beacon Edition of its industry-leading mobile wallet platform - PassMarket. The combination of PassMarket and Twocanoes’ Bleu Stations – which can pinpoint the location of individual shoppers with a range of several feet to a few inches - allows merchants to deliver special offers based upon a consumer’s location within the store. Integrating PassMarket Beacon Edition with the retailer’s point-of-sale allows consumers to make payment directly from their PassMarket Wallet and never swipe a credit or debit card.
PassMarket is a sophisticated system that allows merchants to quickly create passes (micro apps that can be downloaded to a mobile wallet), connect the passes to consumer mobile devices, capture the passes at the point of sale, contact consumers with offers and messages, and chart the success of their pass campaigns.
“Twocanoes was a natural choice for delivering PassMarket Beacon Edition because of its innovative hardware and leadership position,” said Bob Leonard, iMobile3 CEO. “We are excited about helping our customers be some of the first retailers on the planet to begin deployment of beacon-enabled mobile offers throughout the store and mobile payments at the register.”
In December, CNNMoney reported that Bluetooth 4.0 (which includes BLE) could become the standard for mobile payments thanks to its precision, ultra low power, and convenience (you don’t have to remove your phone from your pocket to make a purchase). ABI Research estimates that the installed base of Bluetooth-enabled devices reached 3.5 billion in 2012 and forecasts that number to be almost 10 billion by 2018.
Timothy Perfitt, President of Twocanoes, is enthusiastic about the future of BLE devices and the recent partnership. “iMobile3 has established themselves as a powerhouse in mobile wallet and retail solutions. Our hardware and deployment technology simplifies beacon deployment and is a great match with iMobile3’s solution. We are blown away by what they have been able to do with our hardware. Our partnership with iMobile3 gives retailers the tools to transform the customer experience today.”
iMobile3 is mobilizing the most recognized brands on the planet and transforming the retail industry with its mobile product and services. With hundreds of millions of dollars in commerce processing through mobile applications deployed at leading retailers, travel, financial services, home sales, and delivery clients, iMobile3 has become a global leader in the development of enterprise mobile applications and payment solutions. iMobile3 has also published PassMarket - the industry’s first mobile wallet enablement program designed to place any business inside the leading mobile wallets including Apple Passbook and Google Wallet. Visit www.imobile3.com and www.passmarket.com to learn more.
Twocanoes is the leader in proximity hardware and large-scale beacon deployment software. Leveraging proven success in innovative deployment solutions, Twocanoes introduced Bleu Station, iBeacon compatible hardware with tightly integrated, low cost deployment solutions. Twocanoes’ zero touch and high volume deployment strategy simplifies beacon provisioning for organizations with a large number of physical locations. Twocanoes Software is located in Naperville, IL. Visit twocanoes.com and bleu.io to learn more.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 27, 2016 05:00 AM EDT Reads: 3,536
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Sep. 27, 2016 04:45 AM EDT Reads: 1,128
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 27, 2016 04:30 AM EDT Reads: 1,914
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Sep. 27, 2016 04:15 AM EDT Reads: 2,032
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Sep. 27, 2016 04:00 AM EDT Reads: 2,682
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Sep. 27, 2016 04:00 AM EDT Reads: 2,376
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Sep. 27, 2016 03:45 AM EDT Reads: 2,564
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Sep. 27, 2016 03:15 AM EDT Reads: 988
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Sep. 27, 2016 03:00 AM EDT Reads: 1,799
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 27, 2016 03:00 AM EDT Reads: 2,755
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Sep. 27, 2016 03:00 AM EDT Reads: 2,934
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 27, 2016 02:15 AM EDT Reads: 1,600
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Sep. 27, 2016 02:15 AM EDT Reads: 1,721
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Sep. 27, 2016 02:15 AM EDT Reads: 3,040
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 27, 2016 02:00 AM EDT Reads: 1,727