Welcome!

News Feed Item

Clutch Partners with RetailNext to Take Consumer Loyalty and Engagement to Next Level

Clutch, a leading platform powering loyalty, rewards, gifting and mobile commerce for consumer-focused retailers and brands, today announced its partnership with RetailNext, the in-store analytics market leader. The partnership coincides with the release by RetailNext of its Enterprise APIs, particularly its Personalization API, which is being used to integrate its respective platforms.

The Clutch suite of modular customer lifecycle success solutions for loyalty, rewards, consumer analytics, gift, social and promotional engagement, and mobility capabilities is utilized by more than 350 retailers, including well-known brands such as Godiva Chocolatier, Atlanta Bread, Swatch, Dooney & Bourke, Ruum, Life is Good, Pandora Jewelry and The Body Shop. RetailNext is the most comprehensive in-store analytics platform for retailers. The integration of the two platforms will deliver a completely integrated and personalized in-store experience.

“Data has been around for online shopping since inception,” said Ned Moore, CEO of Clutch. “With the combination of Clutch and RetailNext, we can bring to bear a multitude of data elements such as spending, shopping comparison, demographic, mobile and social graph information in real-time to create an extremely rich and personal experience to in-store shoppers in way that was not possible before.”

How Integration Could Work: An Example

Retailers use the opt-in based products of RetailNext to understand in-store behavior of their most valuable customers: path followed, areas of interest and engagement with the products and the brand, etc. Retailers use the Clutch platform to power loyalty and engagement programs and provide them with real-time and historical data that gives insights on how a customer responds to promotions across channels: in-store, online, mobile, and social.

The integration allows a retailer to know that if a consumer looks at a blue shirt online or in a mobile app, it can send an offer for a blue shirt to that consumer’s phone when they are near the store or as they enter it. A retailer also can know that if a consumer was engaged in the shirt department in a store, but didn’t make a shirt purchase, it can send them an offer online or through a mobile phone with relevant content on shirts.

“By marrying the in-store behavior data with data about how customers respond to loyalty program promotions, retailers can engage consumers in a hyper-relevant, contextually sensitive manner while consumers are actively browsing in-store,” said Maria Fernandez Guajardo, VP of Product Management at RetailNext. “This real-time, personalized communication takes loyalty and engagement programs to the next level and blurs the line between in-store, online and social experiences. Our partnership with Clutch is a perfect example of how our API enables such a powerful solution.”

About Clutch

As the premier platform for “Consumer Lifecycle Success” (CLS), Clutch is the first and only system that helps brands create, unify, manage, and measure success across increasingly complex marketing efforts and technology ecosystems. The goal of every retailer is optimizing the lifetime value of consumers at each stage of the lifecycle. Clutch provides a comprehensive set of modular solutions to drive loyalty, increase consumer spend and reward brand advocacy by unifying the currently fragmented consumer experiences, wherever customers are – in-store, online, and through mobile and social channels. We feed the customer experience, the experience feeds the brand loyalty, and the loyalty feeds the revenue.

Headquartered in Philadelphia PA, Clutch supports over 450 retailers globally and more than 40 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information, please visit www.clutchloyalty.com, follow Clutch on Twitter @ClutchShopping or like Clutch on Facebook.

About RetailNext

RetailNext is the market leader in Big Data solutions for brick-and-mortar challenges. Its technology delivers comprehensive real-time analytics that empowers worldwide retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data. Using best-in-class video analytics, Wi-Fi detection, Bluetooth, and data from point-of-sale systems and other sources, the patented technology instantly informs retailers about how shoppers engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to calculate how internal and external factors impact customer shopping patterns. With the platform’s sophisticated yet intuitive tools, retailers can identify opportunities for growth, implement change, and evaluate success.

RetailNext measures the behavior of more than 800 million shoppers every year by collecting data from over 65,000 sensors in retail stores and analyzing trillions of data points. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 33 countries.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.