Welcome!

News Feed Item

Technomic's New Takeout Report Highlights Need for Consistency, Convenience

CHICAGO, Jan. 13, 2014 /PRNewswire/ -- Today's consumers order takeout on a regular basis. In fact, more than half (51 percent) report doing so at least once a week. When consumers think of takeout, fast food usually comes to mind. However, with the exception of fast-food concepts, prepared foods from grocery stores are utilized more often for takeout than any other segment.

Takeout poses special challenges for operators and catering programs, but is also an attractive way to increase unit sales, especially as the economy continues to recover. Focusing on creating products specific to takeout—not just logistics—will help grow programs.

[View related infographic: Spotlight on Takeout]

"Convenience is key for the takeout customer," said Joe Pawlak, Senior Vice President at Technomic. "They want consistently high-quality, well-packaged meal solutions that can be sourced in truly convenient ways. Enhanced amenities and services—from updated delivery and call-ahead services to easy-to-use mobile apps and online ordering platforms—can help provide an edge over competitors and improve takeout and catering sales."

To help foodservice executives understand the latest behaviors, preferences and attitudes of consumers regarding takeout, including carryout, catering and delivery, Technomic has published its Takeout & Off-Premise Dining Consumer Trend Report. Interesting findings include:

  • Takeout consumers expect consistency and look for takeout fare to match dine-in occasions; out of all traffic drivers measured, including freshness, temperature and portion size, consumers say it is most important for takeout and dine-in food to taste the same (68 percent).
  • More than half of consumers (56 percent) say a convenient location is one of the most important factors in deciding where to purchase takeout; 48 percent report that quick food preparation is an important consideration in this decision.
  • Call-ahead services are vital; 69 percent of limited-service takeout customers and 61 percent of full-service takeout consumers say they would likely use call-ahead ordering if it was offered.

Technomic's Takeout & Off-Premise Dining Consumer Trend Report provides comprehensive research on the latest menu and consumer trends for takeout offerings and service formats, organized into five sections:

Menu Insights—details the latest menu, marketing and concept-positioning trends related to restaurant and retail-based takeout programs, based on Technomic's extensive research.

Consumer Insights—analyzes consumer preferences and attitudes toward takeout, based on findings from a nationally representative survey of 1,500 U.S. consumers.

Competitive Insights—examines consumer perceptions of takeout capabilities and takeout packaging at 40 leading limited- and full-service chains, based on Technomic's Consumer Brand Metrics (CBM) program.

Outlook: Trends to Watch—explores emerging menu, concept and consumer trends that are poised to impact how restaurant operators promote takeout in the future.

Profiles—appendices feature in-depth profiles for 10 trend-setting foodservice brands featuring menus and service formats that are positioned around takeout.

Technomic publishes a complete library of consumer trend reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on TwitterLinkedIn or our blog.

Contacts:

Press Inquiries: Joe Pawlak, 312-506-3940, or [email protected]

Purchasing Details: Patrick Noone, 312-506-3852, or [email protected]

Report Details: Kelly Weikel, 312-506-3830, or [email protected]

About Technomic

Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

(Logo: http://photos.prnewswire.com/prnh/20110428/CG90692LOGO)

SOURCE Technomic

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Cloud-based NCLC (No-code/low code) application builder platforms empower everyone in the organization to quickly build applications and executable processes that broaden access, deepen collaboration, and enhance transparency for all team members. Line of business owners (LOBO) and operations managers know best their part of the business and their processes. IT departments are beginning to leverage NCLC platforms to empower and enable LOBOs to lead the innovation, transform the organization, an...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.