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FRHI Launches Mileage Partnership with Saudia

FRHI & its global hotel brands to offer reward miles to guests

TORONTO, ONTARIO -- (Marketwired) -- 01/13/14 -- Editors Note: There is a photo associated with this press release.

FRHI Hotels & Resorts (FRHI), the parent company of luxury and upper upscale hotel brands Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissotel Hotels & Resorts, today announced it has signed an agreement with Saudi Arabian Airlines (SAUDIA), the national airline of the Kingdom of Saudi Arabia, to offer frequent flyer mile rewards to hotel guests.

As part of the new partnership, guests staying at hotels within the FRHI portfolio will now have the opportunity to earn 500 Alfursan Reward Miles on qualifying stays. Hotels within the FRHI collection include properties such as the luxurious Fairmont The Palm on Dubai's Palm Jumeirah, the all-villa Raffles Praslin Seychelles, and Turkey's award-winning Swissotel The Bosphorus.

In celebration of the new alliance, a special incentive is being extended to guests of FRHI Hotels & Resorts. From now through March 31, 2014, guests will earn triple Alfursan Reward Miles on qualifying stays.

Additionally, Fairmont President's Club (FPC) members in the Premier and Platinum tiers will earn 250 and 500 bonus miles respectively. FPC is the guest loyalty program of Fairmont Hotels & Resorts which provides travelers with special benefits, privileges and services to enhance their stay. Enrollment is free and guests can join at any Fairmont location worldwide or online at fairmont.com/fpc.

The new partnership with SAUDIA supports FRHI's recent growth in the Kingdom of Saudi Arabia, with the opening of Fairmont's Makkah Clock Royal Tower, Raffles Makkah Palace and Swissotel Makkah. It also aligns with the company's robust growth strategy, which is focused on expansion in key gateway cities and leading resort locales in Europe, Asia, the Middle East and Africa, as well as strengthening its presence in North America. As one of the world's largest airlines, SAUDIA services over 90 destinations in these regions, including many that are home to the more than 105 hotels in FRHI's portfolio. The carrier has also recently extended its reach in North America, offering new routes to Toronto and Los Angeles.

In addition to SAUDIA, FRHI's three leading hotel brands are partnered with a number of other top airlines such as American Airlines, United Airlines, Air Canada, Lufthansa, Etihad Airways, Emirates, British Airways, Cathay Pacific, Air China, Singapore Airlines, Japan Airlines, Alaska Airlines, Qantas and Qatar Airways.

About FRHI Hotels & Resorts

FRHI Hotels & Resorts (FRHI) is a leading luxury hotel management company that operates more than 105 hotels globally under the Fairmont, Raffles, and Swissotel brands. The company's distinctive portfolio of luxury and upper upscale hotels features celebrated icons, world-class resorts and stylish city center hotels. Some notable hotels include the Raffles Singapore, Swissotel The Bosphorus, The Fairmont San Francisco and London's The Savoy. Focused on growing its distinctive hotel brands, the company is also developing new hotels in key locations around the world including exciting projects in China, Russia, India, Turkey and Saudi Arabia. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties. For more information, please visit frhi.com.

About Saudia

Saudia (previously known as Saudi Arabian Airlines) is the flagship carrier airline of Saudi Arabia, based in Jeddah. Since its establishment in 1945, Saudia has been providing its services to transport passengers between 27 domestic and 53 international destinations. At present, it carries about 24 million passengers annually with a fleet of over 148 state-of-art aircrafts. In 2012, Saudia become a full member of the SkyTeam Global Airline Alliance thereby opening up a world of global travel benefits and privileges to its customers.

Alfursan - A Truly Rewarding Experience

Alfursan is the Frequent Flyer program of Saudia and was launched in 1995 as the first in the region. Alfursan program rewards and recognizes the airline's loyal customers with world class benefits and privileges which include earning and redeeming miles on 18 SkyTeam partner airlines operating to over 1000 destinations. Alfursan has also partnered with world's leading brands in banks, hotels and car rentals to offer a more rewarding experience to its members.

To view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/Saudia.jpg.

Contacts:
FRHI Hotels & Resorts
Mike Taylor
416/874-2457
mike.taylor@frhi.com
www.frhi.com

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