Welcome!

News Feed Item

Primed for Personalization: Mopar Products Available at Launch to Customize the All-new 2015 Chrysler 200

AUBURN HILLS, Mich., Jan. 13, 2014 /PRNewswire/ --

  • Modified 2015 Chrysler 200 on display at the North American International Auto Show (NAIAS) demonstrates how Mopar products can personalize the beautiful all-new mid-size sedan
  • Mopar parts and accessories will be available at launch to complement the exhilarating driving experience of the all-new 2015 Chrysler 200
  • Mopar products, including wheels, graphics packages, Wi-Fi, in-vehicle wireless charging and more, available for the 2015 Chrysler 200
  • Owners can customize the beautifully crafted sedan right at the factory, thanks to the Mopar Custom Shop

The all-new 2015 Chrysler 200 transforms what customers expect in a mid-size sedan. Thanks to Mopar, customers will have the power to transform the Chrysler 200 even more – right when it arrives in showrooms. To highlight a few of the more than 45 Mopar parts and accessories available right at launch to enhance the sedan, the Mopar brand will showcase a modified 2015 Chrysler 200 in its expanded display at the North American International Auto Show (NAIAS) in Detroit, Mich., January 13–26.

(Photo: http://photos.prnewswire.com/prnh/20140113/DE42334)

"The all-new 2015 Chrysler 200 is a revolutionary vehicle for Chrysler Group, and for the segment as well, so we created a vehicle that complements the soul of the 2015 Chrysler 200, while also showcasing how Mopar parts and accessories can help owners personalize and customize the new sedan to truly make it their own," said Pietro Gorlier, President and CEO — Mopar, Chrysler Group LLC's service, parts and customer-care brand. "The modified 2015 Chrysler 200 on exhibit in the Mopar NAIAS display demonstrates our commitment to working with all Chrysler Group brands to offer Mopar products that let customers personalize their ride right when it arrives in the showroom, or even before through the Mopar Custom Shop."

The Mopar-modified 2015 Chrysler 200 exhibited at the NAIAS uses the Chrysler 200S as its starting point, then adds from there to make the vehicle even more original and unique. The exterior of the modified Chrysler 200 stands out and shines bright, thanks to a striking Lunar White Pearl Tri-coat color. The customized Chrysler 200 on display is powered by a 3.6-liter Pentastar V-6 engine that puts best-in-class 295 horsepower as well as 262 lb.-ft. of torque to the satin carbon, 19-inch multi-spoke wheels.

Heading inside the Mopar-modified 2015 Chrysler 200, the interior is enriched with premium white leather seats accented with bronze stitching, with bronze accents also highlighting the bezels and the steering wheel. Mopar floor mats also augment the interior.

In addition to the Mopar products featured on the customized 2015 Chrysler 200 displayed at the NAIAS, a menu of additional Mopar parts and accessories will be available for the all-new Chrysler 200 upon launch, with nearly 90 products available by the end of the calendar year.

Available products include:

EXTERIOR

  • Mopar Electronic Vehicle Tracking System
  • Wheels 
  • Wheel locks
  • Locking fuel cap
  • Graphics Package
  • Bicycle hitch receiver
  • Mopar wheel center caps
  • Emblem Kits
  • Vehicle covers
  • Production turn signal mirrors
  • Engine block heater, 2.4-liter
  • Master shield

INTERIOR

  • Ambient lighting
  • Autonet Wi-Fi
  • Roadside Safety Kit
  • Emergency Kit/Tire repair
  • Collapsible tote
  • Cargo trunk net
  • Molded cargo tray
  • Door sill guards
  • In-Vehicle wireless charging
  • Premium floor mats
  • Slush floor mats
  • Rear backup camera/mirror
     

Customers will have the option of personalizing the all-new 2015 Chrysler 200 right at the factory. Through the Mopar Custom Shop, parts and accessories requested by the customer during the order process are added at the factory before the vehicle arrives at the dealership, with the installed Mopar products listed on the vehicle's Monroney sticker.

Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Mopar-first Features
Mopar has introduced numerous industry-first features including:

  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Wireless charging: first to introduce in-vehicle wireless charging for portable devices
  • Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
  • wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
  • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

SOURCE Chrysler Group LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.