Blog Feed Post

Displaydata launches next generation Graphic Display Labels at NRF

Helping retailers bring the digital experience in-store

Monday 13 January 2014: Displaydata, formerly ZBD, today unveils a new product set, the Dynamic Solution Suite, introducing next generation, fully graphic electronic shelf-edge labels (ESL) at the National Retail Federation Big Show (NRF). The new range - consisting of three display families: Aura, Chroma and Luna - will enable retailers to select the most appropriate and cost-effective digital display solution for their business.

2014 is set to be a breakthrough year for consumers and how they behave with in-store retail technology. In particular, the ESL Bluetooth beacon - an integral new feature from Displaydata - allows retailers to deliver rich content that enhances the customer experience. It allows retailers to push promotions and individualised messaging out to consumers based on their buying behaviour (when combined with a loyalty scheme), helping retailers to influence consumer behaviour at the shelf-edge and informing buying decisions.

Product summary:

The Chroma is the first three-colour display range, giving retailers the chance to choose between Red, Black and White. Chroma displays can be used to promote logos and allow retailers to present enhanced promotional data at the shelf-edge. Displaydata's electrophoretic display technology provides a clear, engaging, visual experience with replaceable batteries for longer shelf-life.

Aura is a two-colour display range, allowing retailers to display black on paper-white using the latest electrophoretic display technology. The Aura range also offers a 180⁰ viewing angle, with replaceable batteries for longer shelf-life.

Following the success of Displaydata's Epop range, Luna offers retailers the most affordable fully graphic ESL on the market, with improved white state and a wider viewing angle. Similar to the Aura and Chroma family of displays the Luna is powered by replaceable batteries for longer shelf-life.

Dynamic Communicator
As well as introducing the next generation of graphic display labels, Displaydata will also be showcasing its new Dynamic Communicator which, no matter the size of retail estate, provides the single infrastructure required to manage in-store displays centrally. One Dynamic Communicator can cover an area of 50,000sq ft. and 65,000 ESLs and provides true two-way communication, reducing the time needed for store pricing updates from days or weeks, to a matter of minutes.

The Dynamic Solution Suite also allows retailers to analyse system status and performance across all stores in real-time and is the only solution that ensures 100% price accuracy is possible at all times.

Andrew Dark, Chief Executive Officer, Displaydata, said: "Having evolved our business, products and software, we now have a complete solution that will enable the widespread adoption of shelf-edge displays across retailers of all shapes and sizes and revolutionise the customer experience at the point where it matters most. As well as helping retailers to fully engage customers at the shelf-edge, our next generation products and infrastructure allow retailers to adopt agile pricing strategies and instantly change prices across their stores to offer promotions depending on the time of day, the season or the locality."

Displaydata will be exhibiting in Hall 3A, Stand No. 4231.

About Displaydata
Displaydata is a venture-backed private company established in 2000. It is the leader in the design and supply of fully graphic electronic shelf labels (ESLs) and dynamic digital display solutions for retailers.

Displaydata's Dynamic Solution Suite features fully graphic, high definition, zero power displays of up to three colours. These are connected with a high-speed two-way RF 'light touch' infrastructure, and controlled by a suite of management and information software. Centrally managed and fully scalable, the solution easily, wirelessly and instantly updates everything from an individual ESL to an entire retail enterprise.

Displaydata's ESL Bluetooth Beacons enable promotional offers and added-value information to be sent direct to customers' smartphones, for a more engaging and rewarding in-store experience.

Displaydata will debut its new branding at The National Retail Federation Big Show (Hall 3A, Stand Number 4231) in New York on 12-14 January 2014, as well as launching significant additions to its product and software line-up. For more information visit www.displaydata.com or contact:

Sarah Todd, Displaydata
Email: [email protected]
Tel: +44 (0)1344 292 110

Paul James, Bite
Email: [email protected]
Tel: (0044) 020 8834 3423

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...