Welcome!

Blog Feed Post

Displaydata launches next generation Graphic Display Labels at NRF

Helping retailers bring the digital experience in-store

Monday 13 January 2014: Displaydata, formerly ZBD, today unveils a new product set, the Dynamic Solution Suite, introducing next generation, fully graphic electronic shelf-edge labels (ESL) at the National Retail Federation Big Show (NRF). The new range - consisting of three display families: Aura, Chroma and Luna - will enable retailers to select the most appropriate and cost-effective digital display solution for their business.

2014 is set to be a breakthrough year for consumers and how they behave with in-store retail technology. In particular, the ESL Bluetooth beacon - an integral new feature from Displaydata - allows retailers to deliver rich content that enhances the customer experience. It allows retailers to push promotions and individualised messaging out to consumers based on their buying behaviour (when combined with a loyalty scheme), helping retailers to influence consumer behaviour at the shelf-edge and informing buying decisions.

Product summary:

Chroma
The Chroma is the first three-colour display range, giving retailers the chance to choose between Red, Black and White. Chroma displays can be used to promote logos and allow retailers to present enhanced promotional data at the shelf-edge. Displaydata's electrophoretic display technology provides a clear, engaging, visual experience with replaceable batteries for longer shelf-life.

Aura
Aura is a two-colour display range, allowing retailers to display black on paper-white using the latest electrophoretic display technology. The Aura range also offers a 180⁰ viewing angle, with replaceable batteries for longer shelf-life.

Luna
Following the success of Displaydata's Epop range, Luna offers retailers the most affordable fully graphic ESL on the market, with improved white state and a wider viewing angle. Similar to the Aura and Chroma family of displays the Luna is powered by replaceable batteries for longer shelf-life.

Dynamic Communicator
As well as introducing the next generation of graphic display labels, Displaydata will also be showcasing its new Dynamic Communicator which, no matter the size of retail estate, provides the single infrastructure required to manage in-store displays centrally. One Dynamic Communicator can cover an area of 50,000sq ft. and 65,000 ESLs and provides true two-way communication, reducing the time needed for store pricing updates from days or weeks, to a matter of minutes.

The Dynamic Solution Suite also allows retailers to analyse system status and performance across all stores in real-time and is the only solution that ensures 100% price accuracy is possible at all times.

Andrew Dark, Chief Executive Officer, Displaydata, said: "Having evolved our business, products and software, we now have a complete solution that will enable the widespread adoption of shelf-edge displays across retailers of all shapes and sizes and revolutionise the customer experience at the point where it matters most. As well as helping retailers to fully engage customers at the shelf-edge, our next generation products and infrastructure allow retailers to adopt agile pricing strategies and instantly change prices across their stores to offer promotions depending on the time of day, the season or the locality."

Displaydata will be exhibiting in Hall 3A, Stand No. 4231.

About Displaydata
Displaydata is a venture-backed private company established in 2000. It is the leader in the design and supply of fully graphic electronic shelf labels (ESLs) and dynamic digital display solutions for retailers.

Displaydata's Dynamic Solution Suite features fully graphic, high definition, zero power displays of up to three colours. These are connected with a high-speed two-way RF 'light touch' infrastructure, and controlled by a suite of management and information software. Centrally managed and fully scalable, the solution easily, wirelessly and instantly updates everything from an individual ESL to an entire retail enterprise.

Displaydata's ESL Bluetooth Beacons enable promotional offers and added-value information to be sent direct to customers' smartphones, for a more engaging and rewarding in-store experience.

Displaydata will debut its new branding at The National Retail Federation Big Show (Hall 3A, Stand Number 4231) in New York on 12-14 January 2014, as well as launching significant additions to its product and software line-up. For more information visit www.displaydata.com or contact:

Sarah Todd, Displaydata
Email: [email protected]
Tel: +44 (0)1344 292 110

Paul James, Bite
Email: [email protected]
Tel: (0044) 020 8834 3423

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
The idea behind this session is my blog post - 5 Logstash Alternatives - which is unfortunately too short to do the presented log shippers justice. In his session at @DevOpsSummit at 20th Cloud Expo, Radu Gheorghe, Software Engineer at Sematext Group, will talk more about the things that matter: kinds of buffers, protocols, ways of parsing, correlating and de-duplicating messages, as well as supported inputs and outputs. And of course performance. All this should let you know which log shipper...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...