Welcome!

News Feed Item

Social Media To Be Main Channel of Communication During Bangkok Shutdown, Predicts Frost & Sullivan

BANGKOK, Jan. 13, 2014 /PRNewswire/ -- As anti-government protesters set to shutdown Bangkok, the pressure on Thailand's mass media have grown very rapidly. Recently, a number of Thailand's national TV broadcasters and major newspapers have been under scrutiny from both sides for being unfair in their coverage of the shutdown. Therefore, as the protest continues, there is high possibility that protesters could surround and occupy offices of traditional media such as print and broadcast in a bid to prevent them from functioning. This could result in difficulty in communications or inaccessible to news on current events for Thai people. It is expected that Social Media will once again become main channel of communication. However, there are key concerns regarding the role of Social Media in this particular event.

Teera Kanokkanjanarat, Senior Analyst from Frost & Sullivan states that, "This year, social media websites and applications, such as Facebook and Line, have evolved from being either just a chat app or sharing tool to become major communication mega platforms. These platforms offer services beyond simple chat conversation to free voice and video calls and sharing media on Timeline. We have approximately 18.5 million Thai users on Facebook out of 25 million total internet users in the country. Line also has seen growth with 18 million users at the end of last year."

As the protest may result in traditional media shutdown, people are ever more relying on these social media platforms to communicate and get updated on the latest news. "During the New Year, some mobile operators experienced more than 300% increase in data usages as sending wishes and greetings via chat app like Line, which has become more popular among Thai users. Research data shows that an average Thai internet user consumes approximately 15 MB of data per day. We expect the usage to increase significantly as people from all over the country, especially in metro Bangkok area, tune in to social media and internet for update on the protest," Teera said.

"The total amount of data usages through mobile devices and broadband internet combined during Bangkok shutdown could surpass that of the New Year. Note that this time users won't be simply sending messages but engaging on conversation, watching internet TV, and constantly sharing news updates. Handling the spiking demand for bandwidth with existing infrastructure will be a challenge for all stakeholders, Ministry of ICT the key enabler, NBTC the regulator, and telecom operators," Teera added.

Albeit its convenience, relying Social Media does come with caution, mainly the concerns of validity and authenticity of messages conveyed. Teera notes that people should be aware of the power of Social Media, "Social Media is a powerful tool, not only as a communication platform but also as a political tool. A news story shared by a trusted friend on Social Network can have the level of intimacy that no other digital channel can achieve. Before buying in on the message, people must consider validity of the content, whether it is from legitimate original sources, and its implication. Regardless of the content, once people share a story on social network, they also need to be responsible for its its consequence."

On another note, Koh Eng Lok, Thailand Country Head, Frost & Sullivan adds that, "Bangkok Shutdown will likely affect Thailand's international reputation and standing.  The tourism business will be badly hit for January and the golden week of Lunar New Year in end January and early February. Traditionally, tourists from countries celebrating Lunar New Year like China, Korea, Hong Kong, Taiwan, Singapore, Malaysia like to travel to various destinations in Thailand like Bangkok, Phuket, Pattaya, Hua Hin. However, due to the unstable political situation this year, many of them may choose other destinations in South East Asia to usher in the Year of the Horse.

"If the political stalemate persists, FDI (Foreign Direct Investment) into Thailand may be impacted as well. Oversea investors as well as local Thai businesses are adopting a wait-and-see approach before making any significant investment this year. Generally, businesses are in a Business Continuity Planning(BCP) mode the last few weeks to finalize their contingency plans in case the political situation goes out of control," he says.

Further information or interview, please contact

Sasikarn Watt
Corporate Communications – Thailand, Frost & Sullivan
Tel. 02 637 7414
Email: [email protected]

SOURCE Frost & Sullivan

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.