|By ACN Newswire||
|January 14, 2014 02:09 AM EST||
Reinventing eCommerce: How Leading Brands Embrace Omni-Channel Strategies to Succeed
Singapore, Jan 14, 2014 - (ACN Newswire) - Meet Asia's modern shoppers: They walk in to your store with their smartphone glued to their hands, skim through the racks to find a product, compare features and prices from their device, then walk out without buying anything. A week later, they order the product online - hopefully not from your competitor.
Today's omni-channel consumers crave for greater convenience and flexibility. The rapid growth of eCommerce in Asia has empowered consumers to choose when, where and how they make their purchases.
The pressure on businesses is no longer just about establishing an online transaction channel, but also to proactively guide and influence consumers through every relevant channel in their buying process. To meet these challenges, companies such as Las Vegas Sands actively make use of "technical and analytics to drive on-property experience throughout all its platforms and customer touch-points," said Eugene Lim, Las Vegas Sands' Senior Manager of Digital Marketing & eCommerce.
Businesses need to lay down a good omni-channel foundation before going into eCommerce. Without a clear strategy, they can end up cannibalizing their own physical store's profits. Charlie Bodycote, Managing Director of Bolei Digital, shared: "Many brands in Asia operate retail operations through a network of franchise or distribution partners. Creating an online sales channel can create channel conflict between the operator of the website and the operators of the stores; and to optimise customer experience, this needs careful planning."
To address issues in bricks-and-clicks practices, Pacific Conferences has organised a conference on "eCommerce + Omni-Channel Strategies", to be held in Hong Kong from 17 - 18 February 2014 and Singapore from 20 - 21 February 2014.
Conference Details Title: eCommerce + Omni-channel Strategies Date & Venue: 17-18 February 2014, Regal Hongkong Hotel, Hong Kong 20-21 February 2014, Grand Copthorne Waterfront Hotel, Singapore Organiser: Pacific ConferencesFull programme can also be found at: http://www.conferences.com.sg/S1432-SMM7-01S-N.PDF
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at www.conferences.com.sg.
Source: Pacific Conferences
Ms Cindy Toh Tel: +65 6592 7361 Email: [email protected]
Copyright 2014 ACN Newswire. All rights reserved.
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