|By Marketwired .||
|January 14, 2014 04:00 AM EST||
CHICAGO, ILLINOIS -- (Marketwired) -- 01/14/14 -- Editors Note: There is a video associated with this Press Release.
Market Research Company Euromonitor International released today a new report identifying the top 10 consumer trends for 2014 with a focus on consumer behaviors and beliefs going into the new year.
According to the consumer trend report, there is an overwhelming desire globally to indulge in luxury goods, download more apps and document experiences visually through social media. However, consumers are also struggling with work-life balance, maintaining an eco-friendly lifestyle and eating better. These trends are sure to change the way brands appear and interact with consumers and in turn, brands will need to work harder to maintain customer loyalty.
The Top 10 Global Consumer Trends for 2014
1. A Narrowing Gap Between Interest and Purchase
As consumers are looking for instant gratification with various products, brands are looking for ways to harness customer impulse buying. Most recently, MasterCard announced a partnership with publisher Conde Nast in an app called ShopThis, allowing digital consumers to instantly buy items they see in a magazine ad or an item of clothing worn by an actor in a film.
2. Eating Right
Interest in eating right goes beyond the obesity statistics - many are aware that healthy eating can improve quality of life and extend longevity. Also, many are discovering food sensitivities and are looking to purchase "free-from" products. According to Euromonitor International's 2013 Global Consumer Trends Survey, online consumers are willing to pay more for food items with specific benefits, such as added nutrients.
3. Eco-Worriers and the Blooming of Social Conscience
Consumers are increasingly looking to connect with brands, business models and products that do not associate with negative environmental or social impacts. A new lifestyle platform called SHFT is aiming to convey a new, more sustainable approach to the way we live. Created by actor Adrian Grenier and producer Peter Glatzer, SHFT believes "Sustainability should be folded into the fabric of our lives... and nudge us further towards the sustainable direction in which we're inevitably headed."
4. Home Base: The Importance of Home and Community
A homebody is not just a person anymore but also a state of mind as consumers are centering more of their entertainment in the home. According to Argentina's newspaper, La Nacion, "You can get a professional chef to cook for you, host a band for an exclusive show in your living room or attend a play in your garden." Consumers are also members of multi-generational households, due to rising costs of childcare, housing and eldercare. Multi-generational living is important in terms of purchasing, as a mix of generations will influence buying behaviors for food, holidays and technology choices.
5. Frustrations with the Lack of a Work/Life Balance
An unfulfilled work/life balance will be a widespread source of consumer stress in 2014. Many believe that mobile connectivity is blurring the work/leisure divide, creating more stress while others believe it may relieve pressure on working consumers. According to Euromonitor International's 2013 Global Consumer Trends Survey, two-thirds of consumers say they are actively trying to simplify their current lives. While the majority of consumers make financial security concerns a priority, others are questioning personal and career satisfaction and goals, and opting for simpler living.
6. Luxury for More Consumers
In 2014, consumers are still looking to purchase luxury goods. However, more consumers want to get their hands on luxury items for less. Japanese consumers are option for more "affordable luxury" in greater numbers. For example, popular purchases include cashmere sweaters at fast-fashion retailer Uniqlo and gourmet coffee at 7-Eleven convenience stores.
7. People's Choice
Digital technology has given people the power to react to what displeases them in minutes and enables them to become brand ambassadors, spreading the word about good buys when satisfied. Consumers can influence others purchasing habits thanks to social networks, so brands need to work harder than ever to earn consumer loyalty in 2014. Transparency and sincere apologies earn consumer respect.
8. Post-Recession Coping Strategies the New Normal
While many cash-stretched consumers are still suffering from the remains of the recession, post-recession coping strategies are about how people behave after processing the shock of living in recession. Many consumers have modified their buying behaviors and started doing things such as thrift-store shopping, relying on credit and considering collaborative consumption. Two-thirds of respondents in Euromonitor International's 2013 Global Consumer Trends Survey agree that finding bargains while shopping is something they enjoy.
9. There's an App for That...
With global consumers relying more than ever on mobile technology, it is no surprise apps will continue to grow in popularity in 2014. Apps are indicators of consumer interests and offer marketing opportunities for brands. New apps in the UK for 'smarthomes' enable users to remote control their home, such as the Hive Active Heating app from British Gas. A UK budget hotel chain, Premier Inn, recently revealed a new app allowing guests to control lighting and entertainment through their mobile phone.
10. Visual Craving
Consumers are becoming a visual audience. Those who are digitally savvy can take their pick from popular software apps such as Vine and Instagram to showcase their life pictorially. However, it is making it hard for consumers to grasp reality amongst "perfection" found in filters and editing. A blog, Filter Fakers, scours Instagram for those pretending their photos have #NoFilter. Once found, they out them for the Internet to mock. Meanwhile, another blog called Pinstrosity asks readers to submit pictures of their DIY and cooking projects gone wrong.
For more information and access to latest consumer briefing please see: "http://go.euromonitor.com/top-10-global-consumer-trends-for-2014-white-paper.html".
About Euromonitor International
Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have over 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.
We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.
Euromonitor International is headquartered in London, with regional offices in Chicago, Brazil Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.
To view the video associated with this press release, please visit the following link:
(312) 922-1115 Ext. 8349
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 25, 2016 12:30 AM EDT Reads: 2,017
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 25, 2016 12:00 AM EDT Reads: 2,947
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 24, 2016 10:30 PM EDT Reads: 1,445
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 24, 2016 10:30 PM EDT Reads: 2,008
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 24, 2016 09:30 PM EDT Reads: 317
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 24, 2016 09:15 PM EDT Reads: 1,660
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 24, 2016 04:45 PM EDT Reads: 1,300
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 24, 2016 04:15 PM EDT Reads: 2,553
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 24, 2016 04:15 PM EDT Reads: 344
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 24, 2016 04:15 PM EDT Reads: 474
To paraphrase someone famous, "The definition of insanity is to do something the same way over and over again and expect a different result". Humans are creatures of habit and when it comes to storage, old habits die hard. Why do we continue to put our faith in legacy storage providers when they haven't invented anything new in decades. Sure, they re-badge their products every couple of years to make their messaging look modern, but ultimately, it's the same old stuff with a new coat of lipsti...
Aug. 24, 2016 04:10 PM EDT Reads: 295
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 24, 2016 03:15 PM EDT Reads: 411
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 24, 2016 02:15 PM EDT Reads: 1,438
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 24, 2016 02:00 PM EDT Reads: 480
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aug. 24, 2016 02:00 PM EDT Reads: 1,837