Welcome!

News Feed Item

Mike Jackson Joins Phelps as President - IMC Agency Expanding with 30% Growth Surge

LOS ANGELES, Jan. 14, 2014 /PRNewswire/ -- Mike Jackson, a 30-year marketing and advertising executive, has been appointed to the new role of president of Phelps, the West Coast's largest independent integrated marketing communications (IMC) agency, which experienced 30% growth last year.

(Photo: http://photos.prnewswire.com/prnh/20140114/LA45896)

Jackson is a former vice president of marketing and advertising for General Motors North America where he was responsible for a $3.3 billion marcom budget, the second largest marketing budget in the U.S. at the time, working with 40 different agencies. Prior to that, he served in senior level sales and marketing posts at Coors Brewing, PepsiCo and Coca-Cola.

Jackson will assist with strategic planning for existing clients, business development and expansion of the agency brand. Initial targets include the automotive, beverage, travel and other consumer product industries. Additionally, he will be working with Phelps Total Market, an MWBE multi-cultural marketing agency. Jackson is an industry speaker and educator, and will continue these activities on behalf of Phelps.

"A mutual friend gave me a copy of Joe's book," stated Jackson, "and I was blown away by his insights on fostering a culture of integration through an organizational design of self-directed, client-based teams. I've worked with more agencies than almost anyone else...I know what clients are looking for in this increasingly complex space, and I've had the opportunity to experience what works and what doesn't. The Phelps model works."

"We want to continue to be the standard by which all IMC agencies are measured," added Joe Phelps, who will continue in his role of CEO. "Many marketing leaders have such great respect for Mike's strategic thinking, and his understanding of our industry from the client's point of view will have a strong influence on our associates and their work."

Phelps, a pioneer in integrated marketing communications, is the only agency listed in both the top 20 advertising and PR agencies in Los Angeles. Joe Phelps is the longest running agency CEO in L.A., and is the author of Pyramids are Tombs, now a part of several university marketing curricula.

About Phelps

Phelps leads with the heart – creating a strong emotional brand that speaks with one voice across all communications channels. It has long been the West Coast's largest independent integrated advertising and PR agency with proven traditional and advanced digital expertise. As a leader in integrated marcom, Phelps has pioneered the strategic practice of creating and aligning all brand messaging for maximum impact. Category-leading clients include American Licorice Company, ARAMARK, Circle Foods, City of Hope, Dunn-Edwards Paints, Los Angeles World Airports, Monrovia Nursery, Olam Spices & Vegetable Ingredients, Panasonic, Panera Bread, Public Storage, Santa Monica Place, Southern California Gas Company, Tahiti Tourisme, Tetra Pak and Whole Foods Market. Phelps pioneered the model of self-directed client teams in a full feedback environment – one of the reasons the agency has continued to grow after 33 years. Phelps is a partner with Phelps Total Market, LLC which offers multicultural marketing services. The agency is the California partner in ICOM, an international coalition of independent agencies. http://phelpsagency.com/

SOURCE Phelps

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...