Welcome!

News Feed Item

Mike Jackson Joins Phelps as President - IMC Agency Expanding with 30% Growth Surge

LOS ANGELES, Jan. 14, 2014 /PRNewswire/ -- Mike Jackson, a 30-year marketing and advertising executive, has been appointed to the new role of president of Phelps, the West Coast's largest independent integrated marketing communications (IMC) agency, which experienced 30% growth last year.

(Photo: http://photos.prnewswire.com/prnh/20140114/LA45896)

Jackson is a former vice president of marketing and advertising for General Motors North America where he was responsible for a $3.3 billion marcom budget, the second largest marketing budget in the U.S. at the time, working with 40 different agencies. Prior to that, he served in senior level sales and marketing posts at Coors Brewing, PepsiCo and Coca-Cola.

Jackson will assist with strategic planning for existing clients, business development and expansion of the agency brand. Initial targets include the automotive, beverage, travel and other consumer product industries. Additionally, he will be working with Phelps Total Market, an MWBE multi-cultural marketing agency. Jackson is an industry speaker and educator, and will continue these activities on behalf of Phelps.

"A mutual friend gave me a copy of Joe's book," stated Jackson, "and I was blown away by his insights on fostering a culture of integration through an organizational design of self-directed, client-based teams. I've worked with more agencies than almost anyone else...I know what clients are looking for in this increasingly complex space, and I've had the opportunity to experience what works and what doesn't. The Phelps model works."

"We want to continue to be the standard by which all IMC agencies are measured," added Joe Phelps, who will continue in his role of CEO. "Many marketing leaders have such great respect for Mike's strategic thinking, and his understanding of our industry from the client's point of view will have a strong influence on our associates and their work."

Phelps, a pioneer in integrated marketing communications, is the only agency listed in both the top 20 advertising and PR agencies in Los Angeles. Joe Phelps is the longest running agency CEO in L.A., and is the author of Pyramids are Tombs, now a part of several university marketing curricula.

About Phelps

Phelps leads with the heart – creating a strong emotional brand that speaks with one voice across all communications channels. It has long been the West Coast's largest independent integrated advertising and PR agency with proven traditional and advanced digital expertise. As a leader in integrated marcom, Phelps has pioneered the strategic practice of creating and aligning all brand messaging for maximum impact. Category-leading clients include American Licorice Company, ARAMARK, Circle Foods, City of Hope, Dunn-Edwards Paints, Los Angeles World Airports, Monrovia Nursery, Olam Spices & Vegetable Ingredients, Panasonic, Panera Bread, Public Storage, Santa Monica Place, Southern California Gas Company, Tahiti Tourisme, Tetra Pak and Whole Foods Market. Phelps pioneered the model of self-directed client teams in a full feedback environment – one of the reasons the agency has continued to grow after 33 years. Phelps is a partner with Phelps Total Market, LLC which offers multicultural marketing services. The agency is the California partner in ICOM, an international coalition of independent agencies. http://phelpsagency.com/

SOURCE Phelps

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained Michael Fuhrman, Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...