Welcome!

News Feed Item

Canadians Will Double Up on Pay TV, Smartphone Generation Gap Will Close as Smartphone Adoption Amongst Seniors Grows, Deloitte Predicts

Reduced patient wait times and decreased education costs may also be imminent

TORONTO, ONTARIO -- (Marketwired) -- 01/14/14 -- Editors Note: There are three images associated with this press release.

More than 2.5 million Canadian households will have multiple TV subscriptions, paying for TV through a traditional distributor and at least one other OTT (over-the-top) TV service, up over 150% from 2012 levels. By the end of 2014, the number of households that will pay for a second basket of TV content will be more than 100 times greater than the number of households that have cut the cord in 2013, and cancelled their subscription TV, according to Deloitte's 2014 Technology Media & Telecommunications (TMT) Predictions report.

For more than a decade, Deloitte's TMT Predictions have provided advance insights into the implications of what's to come in technology, media and telecommunications. Deloitte's TMT Predictions are based on global research including in-depth interviews with clients, industry analysts, global industry leaders and more than 8,000 Deloitte member-firm TMT practitioners.

"As more and more content owners, aggregators and platforms such as cable, telecom and satellite providers make their content available online through subscription, the number of Canadian households with multiple subscriptions will rise," said Duncan Stewart, Deloitte's Director of Research for TMT. "So far, at least, the cord-stackers are running far ahead of the cord-cutters. Households will want the best quality and an abundance of content which will have an impact on bandwidth and put upward pressure on monthly download allowances."

Organizations that offer apps, content and services will have a greater opportunity to win a share of the consumer's wallet as Canadians double up, or even triple up, on TV subscriptions. With global combined sales of PCs, smartphones, tablets, TVs and computer gaming equipment plateauing in 2014, technology spending may shift from hardware to the software, content and services categories.

Seniors close the smartphone generation gap

Based on current data and projections, Deloitte predicts that market adoption for PCs, tablets, TVs, computer gaming equipment and smartphones may be saturated and global sales for the combined revenues of these top selling devices will level off, but the opportunity for smartphone adoption will be amongst seniors 65 years and older. Currently less than 30% of seniors own a smartphone in the developed world, and the number will rise 50% in 2014. Deloitte also predicts the smartphone generation gap will continue closing and will possibly be non-existent by 2018. But some things may not change: 30% of those over 65 who own a smartphone have never downloaded an app.

"The change in the physical form of the smartphone is key to why seniors will embrace the device more and more," said Richard Lee, a TMT Consulting Partner. "Smartphone screen sizes have increased from smaller than 3.5-inches to at least 4-inches. The larger screen size provides improved functionality and experience for everyone, especially seniors."

The appeal of larger screens will also mean growth in the adoption of phablets. Devices boasting screen sizes between 5.0 and 6.9-inches diagonally will represent a quarter of smartphone sales worldwide, but Canadian sales will likely be lower: 15-20% of smartphones, or just over a million phablets out of a 6 million annual smartphone market.

Reduced patient wait times and decreased education and training costs

Deloitte also predicts that technology will reduce patient wait times and decrease the cost of health care by shifting the focus from prevention to early intervention. There will be 75 million eVisits in 2014 in North America, potentially saving over $3 billion compared to in-person doctor visits, and will benefit patients and doctors both for receiving basic diagnoses, and reducing wait times as well as providing better care for remote communities through services like tele-stroke.

There is long-term potential for Massive Open Online Courses (MOOCs) to disrupt the education market as cash-strapped governments and students face costs associated with education, but not until key challenges are overcome. Enrollment in MOOCs in 2014 is expected to increase by 100%, but a surprising 93% or more of MOOC students fail to complete courses they registered for.

"MOOCs are an increasingly attractive method of learning and a suitable education and training model." said Stewart. "There's a lot of discussion about their potential for university and college education, but the more exciting near term market is MOOCs for enterprise education and on-the-job training."

The 10 most important technology, media and telecommunications predictions for Canada:


1.  Phablet are not a Phad - The lines will blur as phones and tablets
    converge. Phablets - part phone, part tablet - are smartphones with a
    screen size of 5.0-6.9 inches. They're not doomed because of their size:
    global sales will be 100% higher than in 2013, with 25% of 2014
    smartphone sales, or 300 million units, worth $125 billion.
2.  Wearables: the eyes have it - Global sales for all categories of
    wearable computers in 2014 will exceed $3 billion. Some wearable devices
    will be better positioned for success than others, with smart glasses
    likely to sell 4 million units at a price point of about $500, for a $2
    billion market.
3.  Doubling up on pay TV - By the end of 2014, as many as 50 million homes
    worldwide will pay for TV through a traditional distributor and have at
    least one other OTT (over-the-top) TV service.
4.  Narrowing the gap: seniors embrace the smartphone - In 2014, the fastest
    growing demographic for smartphone adoption globally will be individuals
    who are 65 and older, with 50% increases year-over-year, and resulting
    in more than 40% of seniors owning a smartphone.
5.  eVisits - In 2014, the global health market will be driven by eVisits,
    which are an alternative to face-to-face appointments that offer cost
    savings to public and private health systems, opportunities for improved
    patient experiences and access to care; as well as reduced wait times.
    100 million eVisits in 2014, with 75 million in North America, saving as
    much as $3 billion.
6.  MOOCs (short term/long term) - Enrollment in Massive Open Online Courses
    (MOOCs) will be up 100% compared to 2012 to over 10 million courses, but
    they will not disrupt the tertiary education market in 2014, with fewer
    than 5% completing their courses. But the enterprise market looks like
    it will be an early adopter, both in Canada and globally.
7.  Death of the voice call - but only for some - The proliferation of
    smartphones, data plans and full-featured messaging apps is expected to
    create a category of voice seldoms. In 2014, the 20% of Canadian
    cellular customers who log the fewest minutes of voice calls will spend
   less than two minutes per day talking on their phones. Instead, many are
    letting their fingers do the talking through various text messaging
    applications.
8.  Those who like TV like it a lot -By the end of 2014, the 20% of English-
    speaking Canadians who watch the fewest minutes of traditional TV will
    watch just over 30 minutes per day, down from nearly 60 minutes in 2004.
    At the same time, the one fifth of English Canadians who watch the most
    traditional TV are predicted to watch even more: 8.2 hours per day,
    about the same as in 2004, but up 10% from 2009 levels. This decline
    amongst the first group and the increase amongst the group who watch the
    most TV will have virtually no effect on the average English Canadian TV
    viewing of 3.8 hours per day. Demographic commonalities are found in TV
    viewing behaviours by age, language and ethnicity and even by income and
    education, which means that advertisers will have the opportunity to
    better target the audience they want to reach.
9.  The Converged Living Room: a plateau approaches - Global combined sales
    of smartphones, tablets, PCs, TV sets and gaming consoles have enjoyed
    remarkable growth since 2003, almost 12% per year, but Deloitte predicts
    a plateau in growth is imminent. Sales will grow at a slowing rate with
    a ceiling of about $800 billion a year.
10. TV sports rights: extra premium - The global value of premium sports
    video rights will increase by 14% in 2014, compared to growth of 5% from
    2009-2013. This surge will be led by North American sports leagues,
    including the recent Canadian NHL announcement, and European soccer.

Deloitte's TMT predictions will be showcased in a 12-stop Canadian road show with events starting on January 14. Sign up to attend an event here.

About Deloitte

Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

To view the images associated with this press release, please visit the following links:

http://www.marketwire.com/library/20140110-evisits_ENG_800.jpg

http://www.marketwire.com/library/20140110-phablets_ENG_800.jpg

http://www.marketwire.com/library/20140110-wearable_technology_ENG_800.jpg

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
If you haven’t heard yet, CollabNet just put out some very big news for managing and gaining value from DevOps. We introduced CollabNet DevOps Lifecycle Manager (DLM) — a platform designed exclusively for providing a single pane of glass, dashboard, and traceability views across your DevOps toolchain and processes from planning to operations and that can be traced back to planning and development.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...