Welcome!

News Feed Item

Canadians Will Double Up on Pay TV, Smartphone Generation Gap Will Close as Smartphone Adoption Amongst Seniors Grows, Deloitte Predicts

Reduced patient wait times and decreased education costs may also be imminent

TORONTO, ONTARIO -- (Marketwired) -- 01/14/14 -- Editors Note: There are three images associated with this press release.

More than 2.5 million Canadian households will have multiple TV subscriptions, paying for TV through a traditional distributor and at least one other OTT (over-the-top) TV service, up over 150% from 2012 levels. By the end of 2014, the number of households that will pay for a second basket of TV content will be more than 100 times greater than the number of households that have cut the cord in 2013, and cancelled their subscription TV, according to Deloitte's 2014 Technology Media & Telecommunications (TMT) Predictions report.

For more than a decade, Deloitte's TMT Predictions have provided advance insights into the implications of what's to come in technology, media and telecommunications. Deloitte's TMT Predictions are based on global research including in-depth interviews with clients, industry analysts, global industry leaders and more than 8,000 Deloitte member-firm TMT practitioners.

"As more and more content owners, aggregators and platforms such as cable, telecom and satellite providers make their content available online through subscription, the number of Canadian households with multiple subscriptions will rise," said Duncan Stewart, Deloitte's Director of Research for TMT. "So far, at least, the cord-stackers are running far ahead of the cord-cutters. Households will want the best quality and an abundance of content which will have an impact on bandwidth and put upward pressure on monthly download allowances."

Organizations that offer apps, content and services will have a greater opportunity to win a share of the consumer's wallet as Canadians double up, or even triple up, on TV subscriptions. With global combined sales of PCs, smartphones, tablets, TVs and computer gaming equipment plateauing in 2014, technology spending may shift from hardware to the software, content and services categories.

Seniors close the smartphone generation gap

Based on current data and projections, Deloitte predicts that market adoption for PCs, tablets, TVs, computer gaming equipment and smartphones may be saturated and global sales for the combined revenues of these top selling devices will level off, but the opportunity for smartphone adoption will be amongst seniors 65 years and older. Currently less than 30% of seniors own a smartphone in the developed world, and the number will rise 50% in 2014. Deloitte also predicts the smartphone generation gap will continue closing and will possibly be non-existent by 2018. But some things may not change: 30% of those over 65 who own a smartphone have never downloaded an app.

"The change in the physical form of the smartphone is key to why seniors will embrace the device more and more," said Richard Lee, a TMT Consulting Partner. "Smartphone screen sizes have increased from smaller than 3.5-inches to at least 4-inches. The larger screen size provides improved functionality and experience for everyone, especially seniors."

The appeal of larger screens will also mean growth in the adoption of phablets. Devices boasting screen sizes between 5.0 and 6.9-inches diagonally will represent a quarter of smartphone sales worldwide, but Canadian sales will likely be lower: 15-20% of smartphones, or just over a million phablets out of a 6 million annual smartphone market.

Reduced patient wait times and decreased education and training costs

Deloitte also predicts that technology will reduce patient wait times and decrease the cost of health care by shifting the focus from prevention to early intervention. There will be 75 million eVisits in 2014 in North America, potentially saving over $3 billion compared to in-person doctor visits, and will benefit patients and doctors both for receiving basic diagnoses, and reducing wait times as well as providing better care for remote communities through services like tele-stroke.

There is long-term potential for Massive Open Online Courses (MOOCs) to disrupt the education market as cash-strapped governments and students face costs associated with education, but not until key challenges are overcome. Enrollment in MOOCs in 2014 is expected to increase by 100%, but a surprising 93% or more of MOOC students fail to complete courses they registered for.

"MOOCs are an increasingly attractive method of learning and a suitable education and training model." said Stewart. "There's a lot of discussion about their potential for university and college education, but the more exciting near term market is MOOCs for enterprise education and on-the-job training."

The 10 most important technology, media and telecommunications predictions for Canada:


1.  Phablet are not a Phad - The lines will blur as phones and tablets
    converge. Phablets - part phone, part tablet - are smartphones with a
    screen size of 5.0-6.9 inches. They're not doomed because of their size:
    global sales will be 100% higher than in 2013, with 25% of 2014
    smartphone sales, or 300 million units, worth $125 billion.
2.  Wearables: the eyes have it - Global sales for all categories of
    wearable computers in 2014 will exceed $3 billion. Some wearable devices
    will be better positioned for success than others, with smart glasses
    likely to sell 4 million units at a price point of about $500, for a $2
    billion market.
3.  Doubling up on pay TV - By the end of 2014, as many as 50 million homes
    worldwide will pay for TV through a traditional distributor and have at
    least one other OTT (over-the-top) TV service.
4.  Narrowing the gap: seniors embrace the smartphone - In 2014, the fastest
    growing demographic for smartphone adoption globally will be individuals
    who are 65 and older, with 50% increases year-over-year, and resulting
    in more than 40% of seniors owning a smartphone.
5.  eVisits - In 2014, the global health market will be driven by eVisits,
    which are an alternative to face-to-face appointments that offer cost
    savings to public and private health systems, opportunities for improved
    patient experiences and access to care; as well as reduced wait times.
    100 million eVisits in 2014, with 75 million in North America, saving as
    much as $3 billion.
6.  MOOCs (short term/long term) - Enrollment in Massive Open Online Courses
    (MOOCs) will be up 100% compared to 2012 to over 10 million courses, but
    they will not disrupt the tertiary education market in 2014, with fewer
    than 5% completing their courses. But the enterprise market looks like
    it will be an early adopter, both in Canada and globally.
7.  Death of the voice call - but only for some - The proliferation of
    smartphones, data plans and full-featured messaging apps is expected to
    create a category of voice seldoms. In 2014, the 20% of Canadian
    cellular customers who log the fewest minutes of voice calls will spend
   less than two minutes per day talking on their phones. Instead, many are
    letting their fingers do the talking through various text messaging
    applications.
8.  Those who like TV like it a lot -By the end of 2014, the 20% of English-
    speaking Canadians who watch the fewest minutes of traditional TV will
    watch just over 30 minutes per day, down from nearly 60 minutes in 2004.
    At the same time, the one fifth of English Canadians who watch the most
    traditional TV are predicted to watch even more: 8.2 hours per day,
    about the same as in 2004, but up 10% from 2009 levels. This decline
    amongst the first group and the increase amongst the group who watch the
    most TV will have virtually no effect on the average English Canadian TV
    viewing of 3.8 hours per day. Demographic commonalities are found in TV
    viewing behaviours by age, language and ethnicity and even by income and
    education, which means that advertisers will have the opportunity to
    better target the audience they want to reach.
9.  The Converged Living Room: a plateau approaches - Global combined sales
    of smartphones, tablets, PCs, TV sets and gaming consoles have enjoyed
    remarkable growth since 2003, almost 12% per year, but Deloitte predicts
    a plateau in growth is imminent. Sales will grow at a slowing rate with
    a ceiling of about $800 billion a year.
10. TV sports rights: extra premium - The global value of premium sports
    video rights will increase by 14% in 2014, compared to growth of 5% from
    2009-2013. This surge will be led by North American sports leagues,
    including the recent Canadian NHL announcement, and European soccer.

Deloitte's TMT predictions will be showcased in a 12-stop Canadian road show with events starting on January 14. Sign up to attend an event here.

About Deloitte

Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

To view the images associated with this press release, please visit the following links:

http://www.marketwire.com/library/20140110-evisits_ENG_800.jpg

http://www.marketwire.com/library/20140110-phablets_ENG_800.jpg

http://www.marketwire.com/library/20140110-wearable_technology_ENG_800.jpg

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...