Welcome!

News Feed Item

Canadians Will Double Up on Pay TV, Smartphone Generation Gap Will Close as Smartphone Adoption Amongst Seniors Grows, Deloitte Predicts

Reduced patient wait times and decreased education costs may also be imminent

TORONTO, ONTARIO -- (Marketwired) -- 01/14/14 -- Editors Note: There are three images associated with this press release.

More than 2.5 million Canadian households will have multiple TV subscriptions, paying for TV through a traditional distributor and at least one other OTT (over-the-top) TV service, up over 150% from 2012 levels. By the end of 2014, the number of households that will pay for a second basket of TV content will be more than 100 times greater than the number of households that have cut the cord in 2013, and cancelled their subscription TV, according to Deloitte's 2014 Technology Media & Telecommunications (TMT) Predictions report.

For more than a decade, Deloitte's TMT Predictions have provided advance insights into the implications of what's to come in technology, media and telecommunications. Deloitte's TMT Predictions are based on global research including in-depth interviews with clients, industry analysts, global industry leaders and more than 8,000 Deloitte member-firm TMT practitioners.

"As more and more content owners, aggregators and platforms such as cable, telecom and satellite providers make their content available online through subscription, the number of Canadian households with multiple subscriptions will rise," said Duncan Stewart, Deloitte's Director of Research for TMT. "So far, at least, the cord-stackers are running far ahead of the cord-cutters. Households will want the best quality and an abundance of content which will have an impact on bandwidth and put upward pressure on monthly download allowances."

Organizations that offer apps, content and services will have a greater opportunity to win a share of the consumer's wallet as Canadians double up, or even triple up, on TV subscriptions. With global combined sales of PCs, smartphones, tablets, TVs and computer gaming equipment plateauing in 2014, technology spending may shift from hardware to the software, content and services categories.

Seniors close the smartphone generation gap

Based on current data and projections, Deloitte predicts that market adoption for PCs, tablets, TVs, computer gaming equipment and smartphones may be saturated and global sales for the combined revenues of these top selling devices will level off, but the opportunity for smartphone adoption will be amongst seniors 65 years and older. Currently less than 30% of seniors own a smartphone in the developed world, and the number will rise 50% in 2014. Deloitte also predicts the smartphone generation gap will continue closing and will possibly be non-existent by 2018. But some things may not change: 30% of those over 65 who own a smartphone have never downloaded an app.

"The change in the physical form of the smartphone is key to why seniors will embrace the device more and more," said Richard Lee, a TMT Consulting Partner. "Smartphone screen sizes have increased from smaller than 3.5-inches to at least 4-inches. The larger screen size provides improved functionality and experience for everyone, especially seniors."

The appeal of larger screens will also mean growth in the adoption of phablets. Devices boasting screen sizes between 5.0 and 6.9-inches diagonally will represent a quarter of smartphone sales worldwide, but Canadian sales will likely be lower: 15-20% of smartphones, or just over a million phablets out of a 6 million annual smartphone market.

Reduced patient wait times and decreased education and training costs

Deloitte also predicts that technology will reduce patient wait times and decrease the cost of health care by shifting the focus from prevention to early intervention. There will be 75 million eVisits in 2014 in North America, potentially saving over $3 billion compared to in-person doctor visits, and will benefit patients and doctors both for receiving basic diagnoses, and reducing wait times as well as providing better care for remote communities through services like tele-stroke.

There is long-term potential for Massive Open Online Courses (MOOCs) to disrupt the education market as cash-strapped governments and students face costs associated with education, but not until key challenges are overcome. Enrollment in MOOCs in 2014 is expected to increase by 100%, but a surprising 93% or more of MOOC students fail to complete courses they registered for.

"MOOCs are an increasingly attractive method of learning and a suitable education and training model." said Stewart. "There's a lot of discussion about their potential for university and college education, but the more exciting near term market is MOOCs for enterprise education and on-the-job training."

The 10 most important technology, media and telecommunications predictions for Canada:


1.  Phablet are not a Phad - The lines will blur as phones and tablets
    converge. Phablets - part phone, part tablet - are smartphones with a
    screen size of 5.0-6.9 inches. They're not doomed because of their size:
    global sales will be 100% higher than in 2013, with 25% of 2014
    smartphone sales, or 300 million units, worth $125 billion.
2.  Wearables: the eyes have it - Global sales for all categories of
    wearable computers in 2014 will exceed $3 billion. Some wearable devices
    will be better positioned for success than others, with smart glasses
    likely to sell 4 million units at a price point of about $500, for a $2
    billion market.
3.  Doubling up on pay TV - By the end of 2014, as many as 50 million homes
    worldwide will pay for TV through a traditional distributor and have at
    least one other OTT (over-the-top) TV service.
4.  Narrowing the gap: seniors embrace the smartphone - In 2014, the fastest
    growing demographic for smartphone adoption globally will be individuals
    who are 65 and older, with 50% increases year-over-year, and resulting
    in more than 40% of seniors owning a smartphone.
5.  eVisits - In 2014, the global health market will be driven by eVisits,
    which are an alternative to face-to-face appointments that offer cost
    savings to public and private health systems, opportunities for improved
    patient experiences and access to care; as well as reduced wait times.
    100 million eVisits in 2014, with 75 million in North America, saving as
    much as $3 billion.
6.  MOOCs (short term/long term) - Enrollment in Massive Open Online Courses
    (MOOCs) will be up 100% compared to 2012 to over 10 million courses, but
    they will not disrupt the tertiary education market in 2014, with fewer
    than 5% completing their courses. But the enterprise market looks like
    it will be an early adopter, both in Canada and globally.
7.  Death of the voice call - but only for some - The proliferation of
    smartphones, data plans and full-featured messaging apps is expected to
    create a category of voice seldoms. In 2014, the 20% of Canadian
    cellular customers who log the fewest minutes of voice calls will spend
   less than two minutes per day talking on their phones. Instead, many are
    letting their fingers do the talking through various text messaging
    applications.
8.  Those who like TV like it a lot -By the end of 2014, the 20% of English-
    speaking Canadians who watch the fewest minutes of traditional TV will
    watch just over 30 minutes per day, down from nearly 60 minutes in 2004.
    At the same time, the one fifth of English Canadians who watch the most
    traditional TV are predicted to watch even more: 8.2 hours per day,
    about the same as in 2004, but up 10% from 2009 levels. This decline
    amongst the first group and the increase amongst the group who watch the
    most TV will have virtually no effect on the average English Canadian TV
    viewing of 3.8 hours per day. Demographic commonalities are found in TV
    viewing behaviours by age, language and ethnicity and even by income and
    education, which means that advertisers will have the opportunity to
    better target the audience they want to reach.
9.  The Converged Living Room: a plateau approaches - Global combined sales
    of smartphones, tablets, PCs, TV sets and gaming consoles have enjoyed
    remarkable growth since 2003, almost 12% per year, but Deloitte predicts
    a plateau in growth is imminent. Sales will grow at a slowing rate with
    a ceiling of about $800 billion a year.
10. TV sports rights: extra premium - The global value of premium sports
    video rights will increase by 14% in 2014, compared to growth of 5% from
    2009-2013. This surge will be led by North American sports leagues,
    including the recent Canadian NHL announcement, and European soccer.

Deloitte's TMT predictions will be showcased in a 12-stop Canadian road show with events starting on January 14. Sign up to attend an event here.

About Deloitte

Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

To view the images associated with this press release, please visit the following links:

http://www.marketwire.com/library/20140110-evisits_ENG_800.jpg

http://www.marketwire.com/library/20140110-phablets_ENG_800.jpg

http://www.marketwire.com/library/20140110-wearable_technology_ENG_800.jpg

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and the...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...