News Feed Item

Canadians Will Double Up on Pay TV, Smartphone Generation Gap Will Close as Smartphone Adoption Amongst Seniors Grows, Deloitte Predicts

Reduced patient wait times and decreased education costs may also be imminent

TORONTO, ONTARIO -- (Marketwired) -- 01/14/14 -- Editors Note: There are three images associated with this press release.

More than 2.5 million Canadian households will have multiple TV subscriptions, paying for TV through a traditional distributor and at least one other OTT (over-the-top) TV service, up over 150% from 2012 levels. By the end of 2014, the number of households that will pay for a second basket of TV content will be more than 100 times greater than the number of households that have cut the cord in 2013, and cancelled their subscription TV, according to Deloitte's 2014 Technology Media & Telecommunications (TMT) Predictions report.

For more than a decade, Deloitte's TMT Predictions have provided advance insights into the implications of what's to come in technology, media and telecommunications. Deloitte's TMT Predictions are based on global research including in-depth interviews with clients, industry analysts, global industry leaders and more than 8,000 Deloitte member-firm TMT practitioners.

"As more and more content owners, aggregators and platforms such as cable, telecom and satellite providers make their content available online through subscription, the number of Canadian households with multiple subscriptions will rise," said Duncan Stewart, Deloitte's Director of Research for TMT. "So far, at least, the cord-stackers are running far ahead of the cord-cutters. Households will want the best quality and an abundance of content which will have an impact on bandwidth and put upward pressure on monthly download allowances."

Organizations that offer apps, content and services will have a greater opportunity to win a share of the consumer's wallet as Canadians double up, or even triple up, on TV subscriptions. With global combined sales of PCs, smartphones, tablets, TVs and computer gaming equipment plateauing in 2014, technology spending may shift from hardware to the software, content and services categories.

Seniors close the smartphone generation gap

Based on current data and projections, Deloitte predicts that market adoption for PCs, tablets, TVs, computer gaming equipment and smartphones may be saturated and global sales for the combined revenues of these top selling devices will level off, but the opportunity for smartphone adoption will be amongst seniors 65 years and older. Currently less than 30% of seniors own a smartphone in the developed world, and the number will rise 50% in 2014. Deloitte also predicts the smartphone generation gap will continue closing and will possibly be non-existent by 2018. But some things may not change: 30% of those over 65 who own a smartphone have never downloaded an app.

"The change in the physical form of the smartphone is key to why seniors will embrace the device more and more," said Richard Lee, a TMT Consulting Partner. "Smartphone screen sizes have increased from smaller than 3.5-inches to at least 4-inches. The larger screen size provides improved functionality and experience for everyone, especially seniors."

The appeal of larger screens will also mean growth in the adoption of phablets. Devices boasting screen sizes between 5.0 and 6.9-inches diagonally will represent a quarter of smartphone sales worldwide, but Canadian sales will likely be lower: 15-20% of smartphones, or just over a million phablets out of a 6 million annual smartphone market.

Reduced patient wait times and decreased education and training costs

Deloitte also predicts that technology will reduce patient wait times and decrease the cost of health care by shifting the focus from prevention to early intervention. There will be 75 million eVisits in 2014 in North America, potentially saving over $3 billion compared to in-person doctor visits, and will benefit patients and doctors both for receiving basic diagnoses, and reducing wait times as well as providing better care for remote communities through services like tele-stroke.

There is long-term potential for Massive Open Online Courses (MOOCs) to disrupt the education market as cash-strapped governments and students face costs associated with education, but not until key challenges are overcome. Enrollment in MOOCs in 2014 is expected to increase by 100%, but a surprising 93% or more of MOOC students fail to complete courses they registered for.

"MOOCs are an increasingly attractive method of learning and a suitable education and training model." said Stewart. "There's a lot of discussion about their potential for university and college education, but the more exciting near term market is MOOCs for enterprise education and on-the-job training."

The 10 most important technology, media and telecommunications predictions for Canada:

1.  Phablet are not a Phad - The lines will blur as phones and tablets
    converge. Phablets - part phone, part tablet - are smartphones with a
    screen size of 5.0-6.9 inches. They're not doomed because of their size:
    global sales will be 100% higher than in 2013, with 25% of 2014
    smartphone sales, or 300 million units, worth $125 billion.
2.  Wearables: the eyes have it - Global sales for all categories of
    wearable computers in 2014 will exceed $3 billion. Some wearable devices
    will be better positioned for success than others, with smart glasses
    likely to sell 4 million units at a price point of about $500, for a $2
    billion market.
3.  Doubling up on pay TV - By the end of 2014, as many as 50 million homes
    worldwide will pay for TV through a traditional distributor and have at
    least one other OTT (over-the-top) TV service.
4.  Narrowing the gap: seniors embrace the smartphone - In 2014, the fastest
    growing demographic for smartphone adoption globally will be individuals
    who are 65 and older, with 50% increases year-over-year, and resulting
    in more than 40% of seniors owning a smartphone.
5.  eVisits - In 2014, the global health market will be driven by eVisits,
    which are an alternative to face-to-face appointments that offer cost
    savings to public and private health systems, opportunities for improved
    patient experiences and access to care; as well as reduced wait times.
    100 million eVisits in 2014, with 75 million in North America, saving as
    much as $3 billion.
6.  MOOCs (short term/long term) - Enrollment in Massive Open Online Courses
    (MOOCs) will be up 100% compared to 2012 to over 10 million courses, but
    they will not disrupt the tertiary education market in 2014, with fewer
    than 5% completing their courses. But the enterprise market looks like
    it will be an early adopter, both in Canada and globally.
7.  Death of the voice call - but only for some - The proliferation of
    smartphones, data plans and full-featured messaging apps is expected to
    create a category of voice seldoms. In 2014, the 20% of Canadian
    cellular customers who log the fewest minutes of voice calls will spend
   less than two minutes per day talking on their phones. Instead, many are
    letting their fingers do the talking through various text messaging
8.  Those who like TV like it a lot -By the end of 2014, the 20% of English-
    speaking Canadians who watch the fewest minutes of traditional TV will
    watch just over 30 minutes per day, down from nearly 60 minutes in 2004.
    At the same time, the one fifth of English Canadians who watch the most
    traditional TV are predicted to watch even more: 8.2 hours per day,
    about the same as in 2004, but up 10% from 2009 levels. This decline
    amongst the first group and the increase amongst the group who watch the
    most TV will have virtually no effect on the average English Canadian TV
    viewing of 3.8 hours per day. Demographic commonalities are found in TV
    viewing behaviours by age, language and ethnicity and even by income and
    education, which means that advertisers will have the opportunity to
    better target the audience they want to reach.
9.  The Converged Living Room: a plateau approaches - Global combined sales
    of smartphones, tablets, PCs, TV sets and gaming consoles have enjoyed
    remarkable growth since 2003, almost 12% per year, but Deloitte predicts
    a plateau in growth is imminent. Sales will grow at a slowing rate with
    a ceiling of about $800 billion a year.
10. TV sports rights: extra premium - The global value of premium sports
    video rights will increase by 14% in 2014, compared to growth of 5% from
    2009-2013. This surge will be led by North American sports leagues,
    including the recent Canadian NHL announcement, and European soccer.

Deloitte's TMT predictions will be showcased in a 12-stop Canadian road show with events starting on January 14. Sign up to attend an event here.

About Deloitte

Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

To view the images associated with this press release, please visit the following links:




Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Impiger Technologies will exhibit in Booth #109 at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Impiger Technologies is a world-class, enterprise software product engineering company specializing in Mobile Application Development, Cloud Applications, Microsoft Technology Solutions, Web Technology and Telecom Services. Impiger Technologies helps enterprises improve busi...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
In his session at 19th Cloud Expo, Nick Son, Vice President of Cyber Risk & Public Sector at Coalfire, will discuss the latest information on the FedRAMP Program. Topics will cover: FedRAMP Readiness Assessment Report (RAR). This new process is designed to streamline and accelerate the FedRAMP process from the traditional timeline by initially focusing on technical capability instead of documentation preparedness. FedRAMP for High-impact level systems. Early in 2016 FedRAMP officially publishe...
Qosmos, the market leader for IP traffic classification and network intelligence technology, has announced that it will launch the Launch L7 Viewer at CloudExpo | @ThingsExpo Silicon Valley, being held November 1 – 3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The L7 Viewer is a traffic analysis tool that provides complete visibility of all network traffic that crosses a virtualized infrastructure, up to Layer 7. It facilitates and accelerates common IT tasks such as VM migra...