Welcome!

News Feed Item

Bluer Denim Launches Home Try-On Service

PORTLAND, Ore., Jan. 14, 2014 /PRNewswire/ -- In conjunction with the celebration of its six-month anniversary since the completion of a highly successful Kickstarter campaign, Bluer Denim announces the official launch of its free Home Try-On service – the first of its kind in the denim industry.

Going live today, Home Try-On will enable Bluer customers to choose up to three pairs of jeans in any wash, size, or style, and have them delivered to their home to try for free. Customers are granted seven days from product receipt to make a purchase decision, and payment is only required for the product they choose to keep. Once the customer decides which product they choose to return, they simply send the unwanted product back to Bluer in the prepaid shipping box. No money is charged to the customer's card unless a purchase is made or if the customer fails to return the product following a 21-day grace period. Shipping costs, both to the customer and back to Bluer, are completely free. 

Bluer Home Try-On is available for all women's and men's denim jeans and jackets. The company believes that many men are averse to shopping for jeans. Men often say they are uncomfortable trying on jeans in a store environment, or trying to make a decision without their significant other. Women surveyed by the company's research indicate that they would love benefit of trying on the jeans in the comfort of their home, with their own shoes, tops and accessories so as to make sure the jeans fit perfectly and compliment their existing wardrobe. Bluer's Home Try-One experience aims to eliminate the hassle and risk of buying jeans, and changes the process of jean shopping from an often-stressful endeavor to a stress-free and potentially entertaining experience.

"Home Try-On, or HTO as we call it, is a revolutionary step forward for the denim consumer; many shoppers are put off by a crowded store environment and the stress and pressure to make an immediate decision.  Shoppers like to have a trusted second opinion from a friend, husband, wife or partner who will validate their choice- now with Bluer's HTO service, shoppers can and will take their time, feel 100% confident that they have made the right decision with their purchase and only be charged for the products they choose to keep". Jeffrey Todd Shafer, Bluer Denim's Founder.

Bluer Denim launched in June of last year on crowdfunding website Kickstarter. Bluer has already established itself as a true premium, direct-to-consumer denim brand, that's 100% transparently sourced and made in the United States using environmentally conscious production practices. Bluer also has a Buy-One, Give-One philanthropic initiative in which customers are encouraged to donate a pair of their used jeans for a credit towards their next purchase. Customer-sourced jeans are subsequently sanitized and re-purposed to people in need. The addition of the Home-Try On service cements Bluer as one of the most innovative, consumers-focused and ethically minded consumer brands in the world.

 

Bluer Denim Launches Home Try-On.

 

Bluer Logo.

 

Related Links:
www.bluerdenim.com

Video with caption: "Transparently,100% made in America, premium denim label Bluer Denim launches the first free Home Try-On experience in the fashion industry." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-SF45870-20140114-bluer_denim.mp4

Image with caption: "Bluer Denim Launches Home Try-On." Image available at: http://photos.prnewswire.com/prnh/20140114/SF45870-a

Image with caption: "Bluer Logo." Image available at: http://photos.prnewswire.com/prnh/20140114/SF45870-b

For media inquiries please contact: [email protected]
[email protected]/ TEL#:  +1 (323)-464-1185

SOURCE Bluer Denim

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.