Click here to close now.


News Feed Item

Local Businesses (and National Brands) Need Big Data in a Big Way - Is doxo the Answer?

NEW YORK, Jan. 14, 2014 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Local Businesses (and National Brands) Need Big Data in a Big Way - Is doxo the Answer?

This week's SPIE report analyzes another example of how regional and even local businesses, as well as national corporations, are finding a cost-effective way to access Big Data in support of day-to-day business needs and decision making. The report also analyzes the potential pitfalls of such an approach; and what businesses and providers alike need to be considering as they move forward on these initiatives.


Businesses and technology suppliers across the business world are talking about Big Data. Yet, for all the promise Big Data holds—such as staying close to customers in an era when customer loyalty is becoming a thing of the past; analyzing key performance indicators (KPIs) to operate businesses more efficiently; and closing gaps so decision makers no longer have to act on incomplete and otherwise questionable information—Big Data faces big challenges. Primary among those challenges are cost and the lack of a clear return on investment (ROI)—or even a more generalized rationale for why businesses should deploy a Big Data solution. At present, many of the Big Data solutions available from the largest IT and data providers carry pricetags in the tens or hundreds of millions of dollars. That contributes to a pair of phenomena:
• Large Big Data vendors are crafting solutions for the largest enterprises who can afford that kind of sizable financial outlay.
• Regional and local businesses cannot afford these solutions—so, ironically, those who need Big Data the most, to compete with their supersized competitors, can afford it least.

In a recent report, Stratecast analyzed some capable providers offering cloud-based Big Data solutions that are creating serious competition for the entrenched, high-priced vendors.2 However, these cloud-based providers currently control a small share of the overall Big Data market.
Another factor looms large, and may be the biggest challenge: the inability of organizations looking to deploy a Big Data solution, and their supporting vendors, to articulate a clear value proposition to justify the investment. Indeed, as the glut of sometimes self-serving information in this space continues to grow, the notion of implementing a Big Data solution begins to seem less like the essential ingredient many believe it to be, and more of a "nice to have"—or even a pie-in-the-sky illusion that remains irrelevant, or at least out of reach for so many who could benefit from it. However, Stratecast believes there is, has been, and will always be a role for data management in some form. Big Data is not an illusory, non-essential endeavor, but rather, a strategic necessity for long-term business survival in most industries. This was illustrated in another recent Stratecast report that analyzed how Big Data is helping retailers arm themselves for battle with national and even global giants—as well as each other.3 This week's SPIE report analyzes another example of how regional and even local businesses, as well as national corporations, are finding a cost-effective way to access Big Data in support of day-to-day business needs and decision making. The report also analyzes the potential pitfalls of such an approach; and what businesses and providers alike need to be considering as they move forward on these initiatives.

Small Businesses Face Threats, Seek Survival Through Social Marketing

Small businesses, particularly retailers, are facing these challenges:
• Declining incomes translate into lower consumer spending.
• Consolidation in many industries concentrates more market share in the hands of fewer players; and those who can afford greater access to market data and insight have a competitive advantage.
• Online and mobile interaction with customers generates, by far, the greatest amount of data and insight; but regional and local players often have far less online and mobile interaction than larger national players. This leaves them at a data disadvantage.
• The shift to the user-centered, social Web has transformed consumer usage of the Internet, and created new brand awareness opportunities—but still leaves most businesses on the sidelines when it comes to gaining real customer insight.
• Company web portals and mobile apps are expensive, and increasingly their single-channel, company-specific portals are not aligned with how customers behave online. As a result many companies see less than percent of customers interacting at the company Web site each month.4
• The move from a company-centered to a customer-centered interaction model generates much more granular data on exactly who (even if only in aggregate) is engaging and interacting, on what devices, and how these vary by location and customer segment.

Faced with these challenges, businesses of all sizes are seeking ways to get closer to consumers through new tools and technologies. These new tools and technologies eliminate the traditional high-cost approach of deploying enterprise software; and, instead, generate more interaction and more customer data at a lower cost by participating in network-driven models.
As an example from the retail space, savvy use of Groupon and similar social marketing tools by small and midsized businesses has enabled some smaller firms to generate results that outperformed much larger companies. Small and midsized companies, by necessity, are often open to unconventional and innovative methods that yield breakthrough results with much lower investment. This kind of resourcefulness has enabled them to use Groupon to find new customers—and it is essential, too, if they are to increase engagement and generate insight from existing customers.
Two reasons exist for the growth of social interaction models, and the corresponding decline in traditional forms of engagement—such as direct mail, email, broadcast advertising, print ads, outdoor, and, more recently, Web portals. First, consumers have long since tired of being "marketed at"; and second, they are simply avoiding traditional advertising channels. This is occurring in various areas of consumer life: using DVRs to skip past television commercials; subscribing to advertising-free premium radio and premium TV networks; and looking at their smartphones instead of conventional Web browsers, which can be full of ads and clutter. Consumers are also spending far more time on social networks, as evidenced by the runaway growth of Facebook, Twitter, LinkedIn, Instagram, Tumblr, Pinterest, and others.
Yet, "embracing social network marketing" must mean more than simply running ads via Google Adwords and AdSense, on BingAds, or through ads on Facebook and Twitter. To get away from "marketing at" consumers, companies need new ways to truly engage their customers in a customer-centric model. They need to leverage networking effects to increase their interaction, transparency, and insight for existing customers, rather than serve up the same prompts to try to "pull" customers to the company portal. Shifting to these new approaches is now possible through technologies and models that enable businesses to utilize a social model to increase interaction, and to get levels of insight and data from customers they might never be able to achieve on their own. These new models embrace a no-software approach that reduces investment and time-to-market by months or years, as compared to deploying full-scale Big Data solutions. These tools democratize Big Data so that even small and midsized businesses can participate and benefit. Stratecast believes these new capabilities have the potential to be massively disruptive in terms of business-to-customer interaction and insight, as well as on conventional views of how Big Data will impact the market.

A Replicable Model: All Social Accounts in One Place on XeeMe
Users are beginning to consolidate their social accounts on a single network, in the Cloud. For example, the author of this report has a free page,, on the network that has become the unofficial registrar of the social Web: the S3-XeeMe Presence Organizer, operated by Society 3 Networks. S3-XeeMe helps a user organize his or her full online presence on a single page. That page is not in some out-of-the-way corner of the Web, such as a relatively low-traffic individual user site; through S3-XeeMe's broad global presence and connectivity across more than social networks, a user's page is on the social grid. S3-XeeMe provides social analytics, scores, and rankings to help users assess their social presence.
This model of consolidating one's social accounts in one place appears to point to opportunity in a number of sectors, including among regional and national businesses that serve anywhere from a few thousand to tens of millions of customers. Stratecast has identified a service that functions in exactly that way: doxo.

Table of Contents


SPIE 2013 #46 - December 20/2013
1. Introduction
2. Small Businesses Face Threats, Seek Survival Through Social Marketing
3. A Replicable Model: All Social Accounts in One Place on XeeMe
4. doxo to the Consumer: All Commercial Accounts in One Place on doxo
5. doxo to the Business: End-to-End Consumer Connectivity
6. . . . and Detailed Analytics Highly Relevant to the Business
7. doxo Offers Expanded Customer Interactions with Unique Analytics
8. Big Data at a Small Investment
9. Stratecast - The Last Word
10. About Stratecast
11. About Frost & Sullivan

To order this report: Local Businesses (and National Brands) Need Big Data in a Big Way - Is doxo the Answer?

Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).