Welcome!

News Feed Item

German Local Search App, Das Telefonbuch, Integrates CIAmedia's SDK to Instantly Double Page Impressions and Calls to its Advertisers

VIENNA, January 14, 2014 /PRNewswire/ --

Leading telephone directory provides a solution to missed merchant mobile calls

http://ciamedia.com/

http://www.dasTelefonbuch.de/

Mobile ad-tech company CIAmedia today announced a deal with German print, online and mobile telephone directory service Das Telefonbuch. The directory has added CIAmedia's patented call triggered advertising SDK into its Android App, giving its user an automated and easy-to-use number suggest service.

Each time a user makes an unanswered business call, the CIAmedia SDK automatically provides alternative merchants based on location and merchant type which the user can then click to call. Up to 40% of business calls go unanswered when users call outside office hours, lines are busy, numbers are discontinued, businesses simply don't answer the phone, or the user only gets through to voicemail.

The CIAmedia SDK operates as part of the Das Telefonbuch app, in the background, so that alternatives are suggested to the user, even when the app is closed. With CIAmedia's technology inside the Das Telefonbuch app can now detect any unsuccessful business call, independent of where the user sourced and dialled the number from, e.g. following a search on Google, Bing, Yahoo, Yelp, Foursquare or any other site or app.

The service will drive more calls to Das Telefonbuch advertisers, greatly increasing value for advertisers that subscribe and appear in its directory.  In addition, CIAmedia's SDK multiplies impressions within the Das Telefonbuch App as every time a user cannot get through to a business the app automatically displays suggestions to the user, greatly increasing the value of its in-app inventory.  

Frank Gondorf, Managing Director for Das Telefonbuch-Servicegesellschaft said: "Integrating the CIAmedia SDK allows us to add a new level of convenience to our app users, making the Das Telefonbuch brand relevant to our users on a daily basis whenever a phone call goes unanswered. At the same time we provide an unprecedented opportunity for our advertisers to win new customers when other merchants miss calls."

Claudia Dreier-Poepperl, CEO and founder at CIAmedia, said: "We are delighted to see our patented ad-technology live in the largest market in Europe. For local search apps like Das Telefonbuch our technology represents an opportunity to increase the monetisation of their service offering by filling unanswered calls with highly targeted advertising. The benefits are threefold: increased call traffic to local advertisers, a massive uplift of in-app impressions, and an improved user experience for its customers."    

About Das Telefonbuch

Das Telefonbuch is jointly published by 38 publishing houses and the DeTeMedien GmbH. The media provides access any time and anywhere to over 30 million qualified address data: online via dastelefonbuch.de  and Windows 8, mobile via mobil.dastelefonbuch.de, via apps for iPhone and iPad, AndroidBlackBerry and Windows Phone 8. Or the classic way via directory inquiry, a printed directory or DVD-ROM. Furthermore, the popular directory offers many more options to find, use and process addresses - all in one.

About CIAmedia

CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia's patented ad-technology, processes a user's call behaviour in real time to provide highly relevant targeting options for advertisers.

The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia's technology also runs in its popular CIA - Caller Identification App (cia-app.com) with more than 25 million users around the globe.

Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria. 

For more information please visit http://ciamedia.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
To paraphrase someone famous, "The definition of insanity is to do something the same way over and over again and expect a different result". Humans are creatures of habit and when it comes to storage, old habits die hard. Why do we continue to put our faith in legacy storage providers when they haven't invented anything new in decades. Sure, they re-badge their products every couple of years to make their messaging look modern, but ultimately, it's the same old stuff with a new coat of lipsti...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...