|By PR Newswire||
|January 14, 2014 08:37 AM EST||
VIENNA, January 14, 2014 /PRNewswire/ --
Leading telephone directory provides a solution to missed merchant mobile calls
Mobile ad-tech company CIAmedia today announced a deal with German print, online and mobile telephone directory service Das Telefonbuch. The directory has added CIAmedia's patented call triggered advertising SDK into its Android App, giving its user an automated and easy-to-use number suggest service.
Each time a user makes an unanswered business call, the CIAmedia SDK automatically provides alternative merchants based on location and merchant type which the user can then click to call. Up to 40% of business calls go unanswered when users call outside office hours, lines are busy, numbers are discontinued, businesses simply don't answer the phone, or the user only gets through to voicemail.
The CIAmedia SDK operates as part of the Das Telefonbuch app, in the background, so that alternatives are suggested to the user, even when the app is closed. With CIAmedia's technology inside the Das Telefonbuch app can now detect any unsuccessful business call, independent of where the user sourced and dialled the number from, e.g. following a search on Google, Bing, Yahoo, Yelp, Foursquare or any other site or app.
The service will drive more calls to Das Telefonbuch advertisers, greatly increasing value for advertisers that subscribe and appear in its directory. In addition, CIAmedia's SDK multiplies impressions within the Das Telefonbuch App as every time a user cannot get through to a business the app automatically displays suggestions to the user, greatly increasing the value of its in-app inventory.
Frank Gondorf, Managing Director for Das Telefonbuch-Servicegesellschaft said: "Integrating the CIAmedia SDK allows us to add a new level of convenience to our app users, making the Das Telefonbuch brand relevant to our users on a daily basis whenever a phone call goes unanswered. At the same time we provide an unprecedented opportunity for our advertisers to win new customers when other merchants miss calls."
Claudia Dreier-Poepperl, CEO and founder at CIAmedia, said: "We are delighted to see our patented ad-technology live in the largest market in Europe. For local search apps like Das Telefonbuch our technology represents an opportunity to increase the monetisation of their service offering by filling unanswered calls with highly targeted advertising. The benefits are threefold: increased call traffic to local advertisers, a massive uplift of in-app impressions, and an improved user experience for its customers."
About Das Telefonbuch
Das Telefonbuch is jointly published by 38 publishing houses and the DeTeMedien GmbH. The media provides access any time and anywhere to over 30 million qualified address data: online via dastelefonbuch.de and Windows 8, mobile via mobil.dastelefonbuch.de, via apps for iPhone and iPad, Android, BlackBerry and Windows Phone 8. Or the classic way via directory inquiry, a printed directory or DVD-ROM. Furthermore, the popular directory offers many more options to find, use and process addresses - all in one.
CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia's patented ad-technology, processes a user's call behaviour in real time to provide highly relevant targeting options for advertisers.
The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia's technology also runs in its popular CIA - Caller Identification App™ (cia-app.com) with more than 25 million users around the globe.
Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.
For more information please visit http://ciamedia.com
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Oct. 14, 2015 12:45 AM EDT Reads: 187
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Oct. 14, 2015 12:30 AM EDT Reads: 279
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
Oct. 14, 2015 12:00 AM EDT Reads: 830
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Oct. 14, 2015 12:00 AM EDT Reads: 337
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Oct. 14, 2015 12:00 AM EDT Reads: 372
As operational failure becomes more acceptable to discuss within the software industry, the necessity for holding constructive, actionable postmortems increases. But most of what we know about postmortems from "pop culture" isn't actually relevant for the software systems we work on and within. In his session at DevOps Summit, J. Paul Reed will look at postmortem pitfalls, techniques, and tools you'll be able to take back to your own environment so they will be able to lay the foundations for h...
Oct. 13, 2015 11:15 PM EDT Reads: 255
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data ...
Oct. 13, 2015 11:00 PM EDT Reads: 274
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
Oct. 13, 2015 11:00 PM EDT Reads: 352
Containers are all the rage among developers and web companies, but they also represent two very substantial benefits to larger organizations. First, they have the potential to dramatically accelerate the application lifecycle from software builds and testing to deployment and upgrades. Second they represent the first truly hybrid-approach to consuming infrastructure, allowing organizations to run the same workloads on any cloud, virtual machine or physical server. Together, they represent a ver...
Oct. 13, 2015 10:45 PM EDT Reads: 283
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Oct. 13, 2015 10:30 PM EDT Reads: 233
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity....
Oct. 13, 2015 09:00 PM EDT Reads: 505
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents.
Oct. 13, 2015 08:30 PM EDT Reads: 170
SYS-CON Events announced today that Spirent Communications, the leader in testing navigation and positioning systems, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Spirent Communications enables innovations in communications technologies that help connect people. Whether it is service provider, data centers, enterprise IT networks, mobile communications, connected vehicles or the Inte...
Oct. 13, 2015 08:00 PM EDT Reads: 280
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Oct. 13, 2015 07:00 PM EDT Reads: 1,505
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...
Oct. 13, 2015 07:00 PM EDT Reads: 287