Click here to close now.



Welcome!

News Feed Item

ADDING MULTIMEDIA Hudson’s Bay, Lord & Taylor Partner with True Fit to Help Consumers Shop with Increased Confidence

True Fit announced today that it will partner with Hudson’s Bay and Lord & Taylor to offer True Fit’s patented fit personalization technology to consumers at TheBay.com and LordandTaylor.com. True Fit is a big data technology company that provides leading fit personalization software to the world’s top retailers and brands. True Fit gives consumers a fast and easy way to shop with TheBay.com and LordandTaylor.com with confidence, eliminating guesswork.

In less than 60 seconds, consumers can create a True Fit profile at either site, enabling them to get a personal fit rating and size recommendation for every style. Further, the True Fit profile travels with the consumer, providing a seamless fit personalization experience across both sites.

To create a True Fit profile, consumers simply input one great fitting style they currently wear, and answer a couple questions about their body type, and then True Fit instantly returns a personal fit rating and size for every style. It’s fast, free for consumers, and there’s no measuring. Now, customers on TheBay.com and LordandTaylor.com have an even easier and faster way to discover styles they’ll truly love and keep the first time across a massive catalog of styles from top brands.

True Fit delivers high confidence recommendations by using machine learning algorithms to analyze massive amounts of data. True Fit’s platform has become the world’s largest collection of apparel, footwear, and consumer fit data, powering fit for over 1,000 top brands and millions of consumers. And the more consumers shop using True Fit, the smarter it gets at helping them.

“We are thrilled to be the first Canadian retailer to provide True Fit technology for our customers,” said Christina Callas, SVP, eCommerce & Digital Marketing, HBC. “This partnership will elevate our eCommerce platform for our customers by giving them more confidence in their purchases at thebay.com and lordandtaylor.com.”

"Hudson’s Bay and Lord & Taylor are distinguished retail leaders that leverage innovation and bring the very best technology to their customers to enhance their overall shopping experience and their tradition of service excellence,” said Bill Adler, CEO, True Fit.

About Hudson’s Bay Company Department Store Group

Hudson’s Bay Company Department Store Group comprises Hudson’s Bay in Canada and Lord & Taylor in the United States. Hudson’s Bay, founded in 1670, is North America’s longest continually operated company as well as Canada’s largest department store with 90 locations, unsurpassed in its fashion, beauty, home and accessory designers and brands, as well as thebay.com. Hudson’s Bay provides stylish, quality merchandise at great value, with a dedicated focus on service excellence. Lord & Taylor, founded in 1826, is America’s oldest department store and one of America’s premier retailers, with 49 full-line store locations throughout the Northeastern United States, two major cities in the Midwest, one major city in Florida, and lordandtaylor.com. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.

About True Fit

True Fit is the universal platform for discovering and purchasing apparel & footwear with confidence; True Fit shows consumers what’s True to them across millions of styles from the world’s best brands. True Fit is a big data company managing a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands and retailers unlock the online footwear and apparel market. By deploying a concert of proven algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen by instantly providing each consumer with a personal fit rating and size recommendation for every style. Removing the “will it fit?” barrier restores consumer confidence, allowing leading retailers and brands to grow their digital business. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to accelerate personalization and growth. True Fit is winner of 3 MITX Innovation Awards; Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence, and Best UX; and was selected Best of Web by InStyle Magazine.

For more information about True Fit, follow us on LinkedIn, Facebook and @TrueFit on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...