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ADDING MULTIMEDIA Hudson’s Bay, Lord & Taylor Partner with True Fit to Help Consumers Shop with Increased Confidence

True Fit announced today that it will partner with Hudson’s Bay and Lord & Taylor to offer True Fit’s patented fit personalization technology to consumers at TheBay.com and LordandTaylor.com. True Fit is a big data technology company that provides leading fit personalization software to the world’s top retailers and brands. True Fit gives consumers a fast and easy way to shop with TheBay.com and LordandTaylor.com with confidence, eliminating guesswork.

In less than 60 seconds, consumers can create a True Fit profile at either site, enabling them to get a personal fit rating and size recommendation for every style. Further, the True Fit profile travels with the consumer, providing a seamless fit personalization experience across both sites.

To create a True Fit profile, consumers simply input one great fitting style they currently wear, and answer a couple questions about their body type, and then True Fit instantly returns a personal fit rating and size for every style. It’s fast, free for consumers, and there’s no measuring. Now, customers on TheBay.com and LordandTaylor.com have an even easier and faster way to discover styles they’ll truly love and keep the first time across a massive catalog of styles from top brands.

True Fit delivers high confidence recommendations by using machine learning algorithms to analyze massive amounts of data. True Fit’s platform has become the world’s largest collection of apparel, footwear, and consumer fit data, powering fit for over 1,000 top brands and millions of consumers. And the more consumers shop using True Fit, the smarter it gets at helping them.

“We are thrilled to be the first Canadian retailer to provide True Fit technology for our customers,” said Christina Callas, SVP, eCommerce & Digital Marketing, HBC. “This partnership will elevate our eCommerce platform for our customers by giving them more confidence in their purchases at thebay.com and lordandtaylor.com.”

"Hudson’s Bay and Lord & Taylor are distinguished retail leaders that leverage innovation and bring the very best technology to their customers to enhance their overall shopping experience and their tradition of service excellence,” said Bill Adler, CEO, True Fit.

About Hudson’s Bay Company Department Store Group

Hudson’s Bay Company Department Store Group comprises Hudson’s Bay in Canada and Lord & Taylor in the United States. Hudson’s Bay, founded in 1670, is North America’s longest continually operated company as well as Canada’s largest department store with 90 locations, unsurpassed in its fashion, beauty, home and accessory designers and brands, as well as thebay.com. Hudson’s Bay provides stylish, quality merchandise at great value, with a dedicated focus on service excellence. Lord & Taylor, founded in 1826, is America’s oldest department store and one of America’s premier retailers, with 49 full-line store locations throughout the Northeastern United States, two major cities in the Midwest, one major city in Florida, and lordandtaylor.com. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.

About True Fit

True Fit is the universal platform for discovering and purchasing apparel & footwear with confidence; True Fit shows consumers what’s True to them across millions of styles from the world’s best brands. True Fit is a big data company managing a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands and retailers unlock the online footwear and apparel market. By deploying a concert of proven algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen by instantly providing each consumer with a personal fit rating and size recommendation for every style. Removing the “will it fit?” barrier restores consumer confidence, allowing leading retailers and brands to grow their digital business. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to accelerate personalization and growth. True Fit is winner of 3 MITX Innovation Awards; Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence, and Best UX; and was selected Best of Web by InStyle Magazine.

For more information about True Fit, follow us on LinkedIn, Facebook and @TrueFit on Twitter.

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