Click here to close now.


News Feed Item

DENSO, MIT AgeLab and Touchstone Evaluations Establish New Consortium to Study Driver Distraction

-- OEM Members include Honda, Subaru and Jaguar Land Rover --

SOUTHFIELD, Mich., Jan. 14, 2014 /PRNewswire/ -- Leading a new effort to address the continuing challenge of driver distraction, global automotive supplier DENSO, Massachusetts Institute of Technology (MIT) AgeLab and Touchstone Evaluations have founded a consortium, Advanced Human Factors Evaluator for Automotive Distraction (AHEAD), that aims to develop new perspectives and methodologies for a holistic and objective approach to measuring driver demand. Honda R&D Americas, Inc., Subaru Research & Development and Jaguar Land Rover have joined the program as initial partners, and discussions with other global automakers and portable electronics suppliers are ongoing.

The new consortium brings together leading researchers, automakers and suppliers to take a fresh look at methods to reliably and repeatedly assess the demands associated with in-vehicle interactions. Further, this work aims to provide the auto industry with an evaluation platform that better supports driver safety as the potential for automotive human-machine interface (HMI) complexity increases.

"We know drivers want to be connected while driving, but how do we safely give drivers what they want?" said Doug Patton, senior vice president of Engineering at DENSO International America, Inc. "We need to evaluate driver workload – but currently there is no quantifiable and objective metrology model in place. Not to mention, there's a high price tag attached to researching and developing something like this. With that said, forming a consortium will help reach the goal of establishing a common methodology."

The Goal of AHEAD:
Current evaluation methods for HMI technologies are primarily based upon criteria developed before the advent of modern integrated technologies such as voice interfaces, touch screens and multi-function controllers. Perhaps most importantly, the evaluation methods utilized to date don't consider the tradeoffs that exist as demand is moved between modalities such as vision, touch, sound, haptics, gesture and cognition. The effort aims to make early stage prototype evaluations more feasible where design changes can be more effectively achieved – in contrast to evaluations that frequently take place later in the vehicle development process.

"Establishing a common understanding of human performance of in-vehicle tasks that can distract drivers from the primary task of operating the vehicle safely is an important goal for the industry," said Steven Feit, Chief Engineer of Infotainment Development at Honda R&D Americas, Inc.  "This type of research and collaboration will lead to new automotive innovations and the inclusion of exciting features and consumer technology that can be operated safely in vehicles."

The goal of AHEAD is to create a quantifiable objective evaluation toolkit that will be useful across the industry for supporting new HMI development; and, one that will improve the effectiveness and reliability of data, helping manufactures and portable electronics suppliers offer intuitive, convenient and safe interfaces to the consumer while more effectively meeting industry and governmental guidelines.

Joining forces to lead the technical effort are researchers from the MIT AgeLab and Touchstone Evaluations, Inc. The MIT AgeLab has lead efforts to utilize to multi-dimensional assessment by holistically combining physiological, visual attention and performance measures as part of HMI evaluation. "Physiological measures complement traditional visual attention and performance measures to provide a more complete picture of the interacting demands of modern HMI." Dr. Bryan Reimer, a Research Scientist in the MIT AgeLab, the Associate Director of The New England University Transportation Center at MIT and the MIT technical lead for AHEAD.

About MIT AgeLab:
The MIT AgeLab was created in 1999 as a global research program to invent new ideas and creatively translate technologies into practical solutions that improve people's health and enable them to "do things" throughout the lifespan. Based within MIT's School of Engineering's Engineering Systems Division, the AgeLab has assembled a multi-disciplinary team of researchers, business partners, and universities, to design, develop and deploy innovations that touch nearly all aspects of how we will live, work and play tomorrow. Core research themes include transportation, health and wellness, and longevity planning.

About Touchstone Evaluations:
Touchstone Evaluations, Inc. was founded in 2008 in Detroit, Michigan. It is a new-generation human factors firm that provides research and consulting services in the automotive and consumer-product sectors. It is distinguished by the priority it places on scientific rigor, and by its focus on creating the "next practices" of user interface development, which will lead to effective and pleasing products. Touchstone's founders are award-winning scientists and engineers in the field of driver performance assessment and vehicle evaluation, who collectively have over 85 years of experience in the automotive industry.  Of the client-customized services which Touchstone delivers annually, typically 75 percent are focused on driver multitasking, attention, and distraction-assessment, 15 percent on active safety and emerging automotive technologies (including automation), and 10 percent on User Interface innovation.  For more information, visit

About DENSO: Currently, in North America, DENSO employs more than 17,000 people at 32 consolidated companies and affiliates. Of these, 22 are manufacturing companies that have 28 production locations in the United States, Canada and Mexico. In the U.S. alone, DENSO employs more than 12,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, and Arkansas. DENSO's North American consolidated sales totaling US$6.8 billion for the fiscal year ending March 31, 2013.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 130,000 people. Consolidated global sales for the fiscal year ending March 31, 2013, totaled US$38.1 billion. Last fiscal year, DENSO spent 9.4 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to, or visit our media website at

SOURCE DENSO International America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.