Welcome!

News Feed Item

DENSO, MIT AgeLab and Touchstone Evaluations Establish New Consortium to Study Driver Distraction

-- OEM Members include Honda, Subaru and Jaguar Land Rover --

SOUTHFIELD, Mich., Jan. 14, 2014 /PRNewswire/ -- Leading a new effort to address the continuing challenge of driver distraction, global automotive supplier DENSO, Massachusetts Institute of Technology (MIT) AgeLab and Touchstone Evaluations have founded a consortium, Advanced Human Factors Evaluator for Automotive Distraction (AHEAD), that aims to develop new perspectives and methodologies for a holistic and objective approach to measuring driver demand. Honda R&D Americas, Inc., Subaru Research & Development and Jaguar Land Rover have joined the program as initial partners, and discussions with other global automakers and portable electronics suppliers are ongoing.

The new consortium brings together leading researchers, automakers and suppliers to take a fresh look at methods to reliably and repeatedly assess the demands associated with in-vehicle interactions. Further, this work aims to provide the auto industry with an evaluation platform that better supports driver safety as the potential for automotive human-machine interface (HMI) complexity increases.

"We know drivers want to be connected while driving, but how do we safely give drivers what they want?" said Doug Patton, senior vice president of Engineering at DENSO International America, Inc. "We need to evaluate driver workload – but currently there is no quantifiable and objective metrology model in place. Not to mention, there's a high price tag attached to researching and developing something like this. With that said, forming a consortium will help reach the goal of establishing a common methodology."

The Goal of AHEAD:
Current evaluation methods for HMI technologies are primarily based upon criteria developed before the advent of modern integrated technologies such as voice interfaces, touch screens and multi-function controllers. Perhaps most importantly, the evaluation methods utilized to date don't consider the tradeoffs that exist as demand is moved between modalities such as vision, touch, sound, haptics, gesture and cognition. The effort aims to make early stage prototype evaluations more feasible where design changes can be more effectively achieved – in contrast to evaluations that frequently take place later in the vehicle development process.

"Establishing a common understanding of human performance of in-vehicle tasks that can distract drivers from the primary task of operating the vehicle safely is an important goal for the industry," said Steven Feit, Chief Engineer of Infotainment Development at Honda R&D Americas, Inc.  "This type of research and collaboration will lead to new automotive innovations and the inclusion of exciting features and consumer technology that can be operated safely in vehicles."

The goal of AHEAD is to create a quantifiable objective evaluation toolkit that will be useful across the industry for supporting new HMI development; and, one that will improve the effectiveness and reliability of data, helping manufactures and portable electronics suppliers offer intuitive, convenient and safe interfaces to the consumer while more effectively meeting industry and governmental guidelines.

Joining forces to lead the technical effort are researchers from the MIT AgeLab and Touchstone Evaluations, Inc. The MIT AgeLab has lead efforts to utilize to multi-dimensional assessment by holistically combining physiological, visual attention and performance measures as part of HMI evaluation. "Physiological measures complement traditional visual attention and performance measures to provide a more complete picture of the interacting demands of modern HMI." Dr. Bryan Reimer, a Research Scientist in the MIT AgeLab, the Associate Director of The New England University Transportation Center at MIT and the MIT technical lead for AHEAD.

About MIT AgeLab:
The MIT AgeLab was created in 1999 as a global research program to invent new ideas and creatively translate technologies into practical solutions that improve people's health and enable them to "do things" throughout the lifespan. Based within MIT's School of Engineering's Engineering Systems Division, the AgeLab has assembled a multi-disciplinary team of researchers, business partners, and universities, to design, develop and deploy innovations that touch nearly all aspects of how we will live, work and play tomorrow. Core research themes include transportation, health and wellness, and longevity planning.

About Touchstone Evaluations:
Touchstone Evaluations, Inc. was founded in 2008 in Detroit, Michigan. It is a new-generation human factors firm that provides research and consulting services in the automotive and consumer-product sectors. It is distinguished by the priority it places on scientific rigor, and by its focus on creating the "next practices" of user interface development, which will lead to effective and pleasing products. Touchstone's founders are award-winning scientists and engineers in the field of driver performance assessment and vehicle evaluation, who collectively have over 85 years of experience in the automotive industry.  Of the client-customized services which Touchstone delivers annually, typically 75 percent are focused on driver multitasking, attention, and distraction-assessment, 15 percent on active safety and emerging automotive technologies (including automation), and 10 percent on User Interface innovation.  For more information, visit http://www.touchstoneevaluations.com/.

About DENSO: Currently, in North America, DENSO employs more than 17,000 people at 32 consolidated companies and affiliates. Of these, 22 are manufacturing companies that have 28 production locations in the United States, Canada and Mexico. In the U.S. alone, DENSO employs more than 12,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, and Arkansas. DENSO's North American consolidated sales totaling US$6.8 billion for the fiscal year ending March 31, 2013.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 130,000 people. Consolidated global sales for the fiscal year ending March 31, 2013, totaled US$38.1 billion. Last fiscal year, DENSO spent 9.4 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com

SOURCE DENSO International America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous a...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...