|By Business Wire||
|January 14, 2014 12:00 PM EST||
Public relations, investor relations and other communications professionals now have automatic access to the popular Social Media Monitoring Reports powered by NUVI™ as part of Business Wire’s NewsTrak measurement suite of services. The expanded reports provide a record of a news announcement’s impact by analyzing social mentions and translating them into understandable, graphically rich summaries of visibility and engagement over a set period.
The report provides an actionable roadmap that displays where and with whom the press release resonated. This data includes volume and sentiment of conversation generated from news, sample mentions, a list of the keyword phrases utilized to find the news and a competitive analysis, highlighting the true impact of the press release in social media. The extensive report allows members to view, monitor and analyze activity related to their news announcement for the six-day period after their Business Wire press release is distributed.
“Business Wire’s NewsTrak measurement reports already give our members extensive analytics on the impact and coverage resulting from their news,” said Laura Sturaitis, EVP Media Services and Product Strategy. “Adding NUVI’s social monitoring data gives communication professionals the ability to identify and engage with influencers, to discover which PR messages are resonating online and to engage with their followers and brand fans as well as the media reached through Business Wire’s powerful global news network.”
Business Wire’s exclusive social monitoring reports powered by NUVI include data from millions of sources, including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than three million RSS feeds. The data, presented in a visually intuitive, real-time display of conversations, measures influence and sentiment, allowing users to engage their detractors and supporters as well as analyze the success of their advertising, public relations and marketing campaigns.
“We are very happy to renew and extend our exclusive partnership with Business Wire by integrating the Social Media Monitoring reports into all press releases sent through select distributions,” said Dave Oldham, CEO of NUVI. “Business Wire’s reputation and commitment to its clients is unmatched in the industry and mirrors our own drive to provide a simple and elegant solution to help organizations understand their social media reach.”
The Social Media Measurement Reports and NewsTrak are key components of the Global-Mobile-Social-Measurable suite of services which amplify outreach and provide analytics for press releases issued on the Business Wire network.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
NUVI is a real-time analytics platform focused on social media listening, engagement, and reporting. NUVI's web-based software platform makes social conversations actionable and insightful using elegant dashboards and unique visualizations. Spun out of creative agency Struck in 2011, NUVI is rapidly becoming the tool of choice for innovative and socially intelligent organizations and is the exclusive partner in the wire service industry of the world’s leading commercial newswire, Business Wire, a subsidiary of Berkshire Hathaway. NUVI reports are a core component of Business Wire’s exclusive GMSM (Global-Mobile-Social-Measurable) service.
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