Welcome!

News Feed Item

2014: Mobile Email Opens Hit 51%

Litmus, provider of web-based email rendering, email analytics and spam testing tools, reports that mobile now accounts for the majority of email opens, with a 51% share. Meanwhile, Android has risen to the top three in email client market share.

Litmus is able to share these statistics after analyzing more than 321 million email opens compiled from data collected worldwide by Litmus Email Analytics.

“This is an increase of three percentage points since the previous record of 48% from October 2013,” said Justine Jordan, Litmus marketing director. “Desktop opens now make up 31% of opens, while webmail has dipped to 18%. It seems that each passing holiday season brings everything ‘mobile’ a little closer to taking over the world. This ongoing trend is one of many indications that the rise of mobile is primarily consumer-driven.”

MOBILE LEADS AT THE EXPENSE OF WEBMAIL

Since November 2012, mobile opens have increased 24% (from 41% to 51%), while webmail has decreased 29% (from 28% to 20%), essentially leading to a swap between the two environments. Desktop opens have seen a less dramatic change, with a decrease of just 6% since November 2012 (from 31% to 29%); further evidence that consumers are the ones turning to their smartphones for email, while businesses continue to rely on desktop email.

61% OF WEBMAIL USERS PREFER READING EMAIL ON MOBILE

Email analytics data taken from more than six million webmail opens shows that webmail users prefer reading email on mobile. Webmail users can choose to view messages in a browser, using a mobile device, or even in a desktop email client, and no surprise—they are turning to mobile more often.

  • A whopping 61% open on a mobile device
  • 22% of webmail users open emails in a browser
  • 17% open in a desktop email client

Webmail provider trends:

  • Gmail and Yahoo! users are the most mobile-savvy, with 68% of opens occurring on a smartphone or tablet
  • 56% of AOL opens happen on mobile
  • Outlook.com users use mobile about half the time, with 47% of opens coming from devices

Specific operating systems or devices most popular amongst webmail users:

  • Apple iPhone: 26%
  • Google Android: 22%
  • Apple iPad: 13%

ANDROID UPSETS IPAD FOR #3 SPOT

As mobile tipped past the 50% point, Android enters 2014 as a member of the top three in email client market share. The platform has finally pulled ahead and claimed iPad’s long-held spot at #3, gaining nearly four percentage points and upsetting iPad with 12% of total opens.

While Android opens are hard to track due to automatic image blocking, sales of Android smartphones have continued to outpace other platforms. Gartner reports that 82% of smartphones sales in Q3 2013 were for Android devices, compared to 12% for iOS.

Get more email client market share stats by visiting the Litmus blog. Or discover your mobile email audience with a free Litmus trial.

About Litmus

Agencies, designers and marketing teams worldwide use Litmus email preview and analytics solutions to test, target and optimize their campaigns. View compatibility in major desktop, webmail and mobile email clients; identify mobile users; scan content and reputation against server-side and ISP filters; and save valuable time troubleshooting and verifying campaigns. http://litmus.com/

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...